About Merchbar
Merchbar is a company based in San Francisco (United States) founded in 2013. Merchbar has raised $10.93 million across 5 funding rounds from investors including Universal Music Group, 500 Global and Structure Capital. Merchbar offers products and services including Vinyl Records and Shirts.
- Headquarter San Francisco, United States
- Website category Arts and Entertainment · Music
- Website merchbar.com
- Social LinkedIn X YouTube
- Legal Name Merchbar, Inc
- Total Equity Funding$10.93M (USD)
in 5 rounds
- Latest Funding Round$1.28M (USD), Series A
Sep 2021
- InvestorsUniversal Music Group
& 7 more
Products & Services of Merchbar
Merchbar offers a comprehensive portfolio of products and services, including Vinyl Records and Shirts.
Vinyl records are sold by Merchbar for music playback and collection purposes
Shirts are provided by Merchbar as branded items for fans of various artists and bands
Funding Insights of Merchbar
Merchbar has successfully raised a total of $10.93M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $1.28 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.93M
- Total Rounds 5
- Last Round Series A — $1.28M
- First Round $1M
(Dec 2014)
- Investors Count 8
All 5 funding rounds of Merchbar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $1.28M | Series A | – | – | – |
| Jun 2020 | $1.03M | Series A | – | – | – |
| Nov 2018 | $3M | Series A | – | – | – |
| Dec 2017 | $4.63M | Series A | – | – | – |
| Dec 2014 | $1M | Seed | – | 500 Global, Structure Capital | – |
8 investors in total: 3 institutional and 5 angel.
Investors in Merchbar
Merchbar has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Universal Music Group, 500 Global and Structure Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Seed and early-stage tech investments in the US are targeted. | – | structure.vc | San Francisco, United States | |
Recorded music, publishing, merchandising, and audiovisual content are provided globally. | 1934 | universalmusic.com | Hilversum, Netherlands | |
MM Matt Mullenweg | Founder of WordPress, Automattic CEO, active angel investor in tech startups | – | unknown_d34849262d0e403f9 | - |
JS Jeff Schox | - | – | unknown_7609b2428c424bb9a | - |
JS Jonathan Swanson | Co-founder of Thumbtack, active angel investor in Indian startups | – | unknown_946b77623c0c477c9 | - |
HS Hiten Shah | Indian angel investor, tech enthusiast, and startup mentor based in India. | – | unknown_0ff7f5c442b54ae89 | - |
AB Aaron Batalion | Angel investor, ex-Lightspeed partner, co-founder of LivingSocial, active in tech startups | – | unknown_cb98576ff7fe43f0a | - |
Investor details for Merchbar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Merchbar
5 people are tracked at Merchbar (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Accounting Merchbar | CFO | Leadership |
Edward Aten | Founder & CEO | Leadership |
Matt G. | Senior Software Engineer | Team |
Robbe Hendrickx | Program Manager Customer Experience | Team |
Zeeshan Zaidi | Consultant | Team |
Complete people profiles for Merchbar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Merchbar
3 dated milestones of Merchbar across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Merchbar is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $1.3M.
Web traffic of Merchbar
The website of Merchbar (merchbar.com) receives about 1.3M visits a month and ranks #29,835 among all websites worldwide, #2,446 in Music.
- Monthly visits1.3M
▼ 42% vs previous month
- Unique visitors1.4M
per month
- Global rank#29,835
among all websites
- Category rank#2,446
Arts and Entertainment · Music
- Bounce rate61%
- Pages per visit2.0
- Average visit39 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Merchbar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rockabilia.com | rockabilia.com | 100% | – | #83,518 | – |
| turntablelab.com | 83% | – | #70,203 | View details | |
| bandcamp.com | 82% | 33.8M | #1,174 | View details | |
| vinylmeplease.com | 81% | 26.8K | #753,664 | View details | |
roughtrade.com | roughtrade.com | 81% | – | #45,491 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Merchbar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Merchbar
Merchbar was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Merchbar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Merchbar is a funded company, having raised a total of $10.93M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Dec 2014.
Merchbar was founded in 2013 in San Francisco, United States, as a retailer in the music merchandise sector. A curated selection of vinyl records, t-shirts, posters, and related items is provided from various artists across multiple genres. Authentic products are made available for direct purchase by fans, while a platform is maintained to support connections between musicians and their audiences. Operations focus on online retail to serve music enthusiasts globally.
Merchbar offers Vinyl Records and Shirts.
Merchbar has 8 investors. Key investors include Universal Music Group, 500 Global, Structure Capital, Matt Mullenweg, and Jeff Schox.
Merchbar operates through Merchbar, Inc.
The website of Merchbar receives about 1.3 million visits a month and ranks #29,835 among all websites worldwide.