About Merito
Merito is a Technology company based in Mumbai (India) founded in 2021 by Abhishek Chaturvedi. Merito is focused on data solutions for D2C brands. It operates on a SaaS (Software-as-a-Service) model. Merito has raised $379.26 thousand across 2 funding rounds from investors including Utsav Somani, M K Investment Consultancy and Aabid & Co. The company has 1 employees. Merito was last valued at $2.15 million in June 2024. Its chief executive, as recorded, is Abhishek Chaturvedi. Its Indian entity Jigsaw Financial Technology Private Limited reported revenue of ₹5.8 Lakh. Merito offers products and services including Merito Data App. Its focus areas include Data Analytics and D2C Solutions. Its competitors include WovV and Magenta Insights; 1 of its 2 listed competitors has raised funding.
Company details
Merito is engaged in providing data analytics solutions tailored for direct-to-consumer brands. The company operates within the technology sector, focusing on tools that support D2C business strategies. Its primary offering is a data app designed to assist brands in optimizing their operations and customer insights.
- Headquarters Mumbai, India
- Employees 1
- Founders Abhishek Chaturvedi
- Stage Minicorn
- SectorsTechnology
- Website clickmerito.com
- Legal Name Jigsaw Financial Technology Private Limited
- Date of Incorporation 09 Oct, 2020
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹5.8 Lakh
FY 2025
- Net Profit₹5.1 Lakh
FY 2025 · 87% margin
- EBITDA₹5.1 Lakh
FY 2025 · 87% margin
- Total Equity Funding$379.26K (USD)
in 2 rounds
- Latest Funding Round$359.07K (USD), Seed
Jun 2024
- InvestorsUtsav Somani
& 2 more
- Employee Count1
Associated legal entities of Merito
Merito operates through Jigsaw Financial Technology Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Jigsaw Financial Technology Private Limited CIN U72900MH2020PTC347566 | Active | 09 Oct 2020 | Mumbai, Maharashtra | ₹0.1 Cr | 2 | View details |
Products & Services of Merito
Merito offers a comprehensive portfolio of products and services, including Merito Data App.
Data app designed for D2C brand analytics support.
Funding Insights of Merito
Merito has successfully raised a total of $379.26K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $359.07 thousand completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $379,256
- Total Rounds 2
- Last Round Seed — $359,073
- First Round $20,183
(Nov 2021)
- Investors Count 3
All 2 funding rounds of Merito with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | $359,073 | Seed | $2.15M | Utsav Somani, M K Investment Consultancy | – |
| Nov 2021 | $20,183 | Angel Round | $1.03M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2024 | $2.15M | •••••••• |
| Nov 2021 | $1.03M | •••••••• |
Last known valuation $2.15M (Jun 2024). 3 investors in total: 3 institutional.
Investors in Merito
Merito has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Utsav Somani, M K Investment Consultancy and Aabid & Co.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Limited information available | utsavsomani.com | |||
Aabid & Co is engaged in legal and financial advisory services. | 2005 | aacs.in | Mumbai, India |
Investor details for Merito
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Jigsaw Financial Technology Private Limited (Merito)
Jigsaw Financial Technology Private Limited is the primary company behind Merito. The board of Jigsaw Financial Technology Private Limited currently have 2 directors; the longest-serving is Minal Amitabh Chaturvedi, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Minal Amitabh Chaturvedi DIN 05315800 | Director | 09 Oct 2020 | 6 yrs | Jigsaw Financial Technology Private Limited |
| Abhishek Chaturvedi DIN 08891130 | Director | 09 Oct 2020 | 6 yrs | Jigsaw Financial Technology Private Limited |
People of Merito
1 people are tracked at Merito (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for Merito
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Merito
Figures of Jigsaw Financial Technology Private Limited, the primary company behind Merito, for FY 2025. Revenue was ₹5.8 Lakh. Net profit was ₹5.1 Lakh (87% margin). EBITDA was ₹5.1 Lakh (87% margin).
- ₹5.8 LakhRevenue · FY 2025
- ₹5.1 LakhNet profit · 87% margin
- ₹5.1 LakhEBITDA · 87% margin
- ₹40.9 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Jigsaw Financial Technology Private Limited are on its company page.
Detailed financial statements for Merito
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Merito
4 dated milestones of Merito across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Merito is founded.
- Funding First funding round of $20K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $359K.
Competitors of Merito
Merito has 2 listed competitors in our database, 1 of them funded. They include WovV and Magenta Insights.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wovvtech.com | 2016 | Mumbai, India | 70 | Offers SaaS platforms for automation, analytics, and loyalty management in various industries. | ||
| magentainsights.io | 2018 | Ahmedabad, India | $356,205 | Provider of insights and reports that drive sales growth |
Detailed competitors of Merito
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Merito
The website of Merito (clickmerito.com) receives about 1.6K visits a month.
- Monthly visits1.6K
▼ 9.8% vs previous month
Websites whose visitors overlap most with Merito. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
merito.ai | merito.ai | 100% | #9,185,010 | – | |
| meritto.com | 79% | 116.7K | #418,643 | View details |
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Frequently Asked Questions about Merito
Merito was founded in 2021.
Merito is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Abhishek Chaturvedi is the CEO of Merito, as recorded in our data. They have also founded this company.
Merito is a funded company, having raised a total of $379.26K across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $20.18K, raised on Nov 2021.
Merito has 1 employees.
The primary company behind Merito, Jigsaw Financial Technology Private Limited, reported revenue of ₹5.8 Lakh for FY 2025.
Merito is engaged in providing data analytics solutions tailored for direct-to-consumer brands. The company operates within the technology sector, focusing on tools that support D2C business strategies. Its primary offering is a data app designed to assist brands in optimizing their operations and customer insights.
Merito's top competitors include Magenta Insights and WovV.
Merito offers Merito Data App.
Merito has 3 investors. Key investors include Utsav Somani, M K Investment Consultancy, and Aabid & Co.
The valuation of Merito is $2.15M as of Jun 2024.
Merito operates through Jigsaw Financial Technology Private Limited.