About Merlin Entertainments
Merlin Entertainments is a company based in Poole (United Kingdom) founded in 1999 was acquired by Blackstone in June 2019.. Merlin Entertainments has raised $19.9 million across 4 funding rounds from investors including Blackstone, CPP Investments and IFB Hamburg. Merlin Entertainments has completed 1 acquisition, including Global Aquariums. Merlin Entertainments offers products and services including Theme Park Experiences and Indoor Attractions.
- Headquarter Poole, United Kingdom
- Stage Public
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Sectors
Travel & HospitalityEducation
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Merlin Entertainments
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$19.9 M (USD)
in 4 rounds
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Latest Funding Round
$1.15 M (USD), Grant
Oct 13, 2022
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Investors
Blackstone
& 3 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Blackstone
(Jun 28, 2019)
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Products & Services of Merlin Entertainments
Merlin Entertainments offers a comprehensive portfolio of products and services, including Theme Park Experiences and Indoor Attractions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Theme park experiences are offered through operations of parks like Alton Towers and LEGOLAND, focusing on visitor engagement
Indoor attractions such as SEA LIFE and Madame Tussauds are provided as branded venues for entertainment purposes
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Software Development Team
60 people
Sales and Marketing
52 people
Leadership Team
48 people
Finance and Accounting
37 people
Human Resources and Administration
35 people
Operations Team
33 people
Senior Team
28 people
Product Management Team
21 people
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Funding Insights of Merlin Entertainments
Merlin Entertainments has successfully raised a total of $19.9M across 4 strategic funding rounds. The most recent funding activity was a Grant round of $1.15 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Grant — $1.2M
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First Round
First Round
(29 Oct 2013)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2022 | Amount | Grant - Merlin Entertainments | Valuation |
investors |
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| Oct, 2019 | Amount | Debt – Conventional - Merlin Entertainments | Valuation |
investors |
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| May, 2018 | Amount | Debt – Conventional - Merlin Entertainments | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Merlin Entertainments
Merlin Entertainments has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Blackstone, CPP Investments and IFB Hamburg. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Diversified investment management is provided across multiple asset classes.
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Founded Year | Domain | Location | |
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KIRKBI is engaged in building a better future for children.
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Founded Year | Domain | Location | |
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News portal for private banking and investment sectors is operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Merlin Entertainments
Merlin Entertainments has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Global Aquariums. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Entertainment aquarium services are provided to global clients.
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0 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Merlin Entertainments
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Merlin Entertainments Comparisons
Competitors of Merlin Entertainments
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Merlin Entertainments
Frequently Asked Questions about Merlin Entertainments
When was Merlin Entertainments founded?
Merlin Entertainments was founded in 1999 and raised its 1st funding round 14 years after it was founded.
Where is Merlin Entertainments located?
Merlin Entertainments is headquartered in Poole, United Kingdom. It is registered at Poole, England, United Kingdom.
Is Merlin Entertainments a funded company?
Merlin Entertainments is a funded company, having raised a total of $19.9M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $400M, raised on Oct 29, 2013.
What does Merlin Entertainments do?
Merlin Entertainments was founded in 1999 and is headquartered in Poole, United Kingdom. Operations focus on the entertainment sector, where a portfolio of attractions is owned and managed, including indoor sites like SEA LIFE and Madame Tussauds, as well as theme parks such as LEGOLAND and Alton Towers. Partnerships with intellectual property holders are utilized to deliver varied experiences. Employee training and development are emphasized across diverse demographics.
What products or services does Merlin Entertainments offer?
Merlin Entertainments offers Theme Park Experiences and Indoor Attractions.
How many acquisitions has Merlin Entertainments made?
Merlin Entertainments has made 1 acquisition, including Global Aquariums.
Who are Merlin Entertainments's investors?
Merlin Entertainments has 4 investors. Key investors include Blackstone, CPP Investments, IFB Hamburg, and KIRKBI.