About Merrithew
Merrithew is a Consumer company based in Toronto (Canada) founded in 1988 by Lindsay Merrithew and Moira Merrithew, and was acquired by ONCAP in February 2022. Fitness equipment is manufactured by Merrithew for exercise programs. Merrithew has completed 1 acquisition, including T.L. Elliott & Co. Its chief executive, as recorded, is Lindsay Merrithew. Its website merrithew.com draws about 113 thousand monthly visits. Its focus areas include Consumer Goods, Sports Equipment, Fitness & Exercise and Fitness Equipment.
Company details
Merrithew was founded in 1988 in Toronto, Canada, by co-founders Lindsay Merrithew and Moira Merrithew. Equipment for Pilates, fitness, and rehabilitation is produced by the company. Operations focus on design, manufacturing, and distribution within the health and wellness sector. Products are supplied to studios, gyms, and professionals worldwide from the Canadian base. Leadership is provided by Lindsay Merrithew as CEO.
- Headquarters Toronto, Canada
- Founders Lindsay Merrithew, Moira Merrithew
- Stage Acquired
- SectorsConsumer
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Phone•••• ••••
- Website merrithew.com
- Social LinkedIn X Facebook
- Acquired by ONCAP (Feb 2022)
- Investors
- Investments & Acquisitions
- Acquired byONCAP
(Feb 2022)
Investors in Merrithew
Merrithew has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include ONCAP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Middle market private equity investments are managed by ONCAP. | oncap.com | Toronto, Canada |
Investor details for Merrithew
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- Round participation
- Investor portfolios
- Co-investor network
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People of Merrithew
56 people are tracked at Merrithew (20 in leadership, 36 in team).
| Name | Role | Group |
|---|---|---|
Lindsay Merrithew | Co-Founder & CEO | Leadership |
Moira Merrithew | Co-Founder | Leadership |
Kathryn Scott (Owen) | Senior Sales Director, Retail | Leadership |
Beth Gibbs-Bartel | Chief Revenue Officer (cro) | Leadership |
Jessica McIntyre | Director Marketing And Communications | Leadership |
Lindsay G. Merrithew | President & CEO | Leadership |
David Reid | Director Digital Marketing & E-commerce | Leadership |
David K. Munro Cpa, Ca | VP Finance | Leadership |
Meghan Gogan | Vice President, Marketing And Communications | Leadership |
Dakota Hendy | Head Of Email Marketing | Leadership |
Kristen Gill Cmp | Director, Event Marketing & Strategic Partnerships | Leadership |
Rebecca Skuza | Director, Marketing & Communications | Leadership |
Etienne de Pierrefeu | Vice President, Commercial Sales | Leadership |
Cindy Sun-Dawes | Vp, Business Development &global Sourcing | Leadership |
Jason Nip | Director Of Product Development And Design | Leadership |
Daniel Olsson | Vice President, Digital Technology | Leadership |
Yaga Kielb Ngándu | Creative Director | Leadership |
Jonathan Whitby | Vice President Of Product Development | Leadership |
Dave Morris | E-commerce Manager, Partner Sales | Leadership |
Shannon Fable | Senior Vice President Of Education | Leadership |
36 more people are available in the full profile.
Complete people profiles for Merrithew
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Merrithew
Merrithew has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include T.L. Elliott & Co.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
| tlelliott.tcc.mode | Evesham, United Kingdom | 1923 | Nov 2024 | •••• |
Complete acquisition details for Merrithew
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- Acquired stakes
- Deal sources
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- Exports
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Timeline of Merrithew
3 dated milestones of Merrithew across 36 years, from founding to its latest funding, stage changes and deals.
- Founded Merrithew is founded.
- Exit Acquired by ONCAP.
- Acquisition Acquires T.L. Elliott & Co.
Web traffic of Merrithew
The website of Merrithew (merrithew.com) receives about 112.7K visits a month and ranks #310,071 among all websites worldwide, #911 in Nutrition Diets and Fitness.
- Monthly visits112.7K
▲ 6.7% vs previous month
- Unique visitors47.9K
per month
- Global rank#310,071
among all websites
- Category rank#911
Health · Nutrition Diets and Fitness
- Bounce rate37%
- Pages per visit3.2
- Average visit1 min 24 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Merrithew. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stottpilates.com | stottpilates.com | 100% | #1,891,540 | – | |
pilates.com | pilates.com | 79% | #144,669 | – | |
peakpilates.com | peakpilates.com | 73% | #1,764,020 | – | |
appihealthgroup.com | appihealthgroup.com | 68% | #883,715 | – | |
elinapilates.com | elinapilates.com | 66% | #827,243 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Merrithew
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Merrithew
Merrithew was founded in 1988.
Merrithew is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Lindsay Merrithew is the CEO of Merrithew, as recorded in our data. They have also founded this company.
Merrithew was founded in 1988 in Toronto, Canada, by co-founders Lindsay Merrithew and Moira Merrithew. Equipment for Pilates, fitness, and rehabilitation is produced by the company. Operations focus on design, manufacturing, and distribution within the health and wellness sector. Products are supplied to studios, gyms, and professionals worldwide from the Canadian base. Leadership is provided by Lindsay Merrithew as CEO.
Merrithew has made 1 acquisition, including T.L. Elliott & Co.
Merrithew has 1 investor. Key investors include ONCAP.
Yes. Merrithew was acquired by ONCAP in February 2022.
The website of Merrithew receives about 113 thousand visits a month and ranks #310,071 among all websites worldwide.