Metao

Beijing, China Founded: 2014 • Age: 12 yrs
Cross-border e-commerce platform for overseas brands is operated online.

About Metao

Metao is a Retail company based in Beijing (China) founded in 2014. It operates as a cross-border e-commerce platform for overseas brands is operated online. Metao has raised $35 million across 2 funding rounds from investors including Greenwoods Investments, Vertex Ventures and Matrix Partners China. Its focus areas include Cross Border Commerce, Horizontal and Retailer. Its competitors include Alibaba, JollyChic, Aliexpress, Peeba and Ymatou and 4 more; 6 of its 9 listed competitors have raised funding.

Company details

Founded in 2014 in Beijing, China, Metao functions as an e-commerce platform focused on cross-border trade and specialized sales of international brands. Operations include facilitating purchases of cosmetics, skin care products, womens clothing, perfumes, and health supplements. Nearly 1 million users are reported, with monthly sales exceeding RMB 10 million across these categories from overseas sources.

  • Headquarters Beijing, China
  • Sectors
    Retail
  • Website metao.com
Key Metrics
  • Total Equity Funding
    $35M (USD)

    in 2 rounds

  • Latest Funding Round
    $30M (USD), Series B

    Nov 2014

  • Investors

Funding Insights of Metao

Metao has successfully raised a total of $35M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in November 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $35M
  • Total Rounds 2
  • Last Round Series B β€” $30M
  • First Round $5M

    (Jul 2014)

  • Investors Count 4

All 2 funding rounds of Metao with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Nov 2014$30MSeries B––
Jul 2014$5MSeries A––
Valuation history

4 investors in total: 4 institutional.

Investors in Metao

Metao has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Greenwoods Investments, Vertex Ventures and Matrix Partners China.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
-
–greenwoodsinvest.com-
Multiple sectors are invested in by this venture capital firm.
–matrixpartners.com.cnChaoyang, China
Early-stage investments are focused on Southeast Asia and India.
–vertexventures.comPalo Alto, United States
VC and private equity investments are made in China-US companies.
–morningside.com.cnShanghai, China
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Investor details for Metao

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  • Complete investor list
  • Round participation
  • Investor portfolios
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Verified entity values are shown only after access is granted.

Timeline of Metao

3 dated milestones of Metao, from founding to its latest funding, stage changes and deals.

  1. Founded Metao is founded.
  2. Funding First funding round of $5.0M.
  3. Funding Latest funding round, Series B, of $30.0M.

Competitors of Metao

Metao has 9 listed competitors in our database, 6 of them funded. They include Alibaba, JollyChic, Aliexpress, Peeba and Ymatou, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
alibaba.com.cn1999China––
E-commerce platforms for retail and wholesale are operated internationally.
jollychic.com2012Hangzhou, China$110.72M–
Multi-category consumer products are retailed online by JollyChic.
aliexpress.com2010Hangzhou, China––
Operates an online cross-border marketplace for a wide range of multi-category products.
peeba.com2019Kwun Tong, China$4.33M–
Multi-category products are facilitated via an online B2B cross-border marketplace.
ymatou.com2009Shanghai, China$115.25M–
Cross-border B2C e-commerce for Chinese consumers is facilitated.
easyya.com2020Tianhe, China$21.06M–
Operation management software solutions are provided for e-commerce businesses.
daling.com2011Beijing, China$117M–
Online cross-border platform offering multi-category products
wandougongzhu.cn2014Beijing, China$116.45M–
Japanese products are retailed online to Chinese buyers.
gshopper.com2012Kowloon, China––
Multi-category products are sold via an online cross-border marketplace platform.
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Detailed competitors of Metao

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Top companies in Cross-Border E-Commerce & Marketplaces

10 companies that operate in the same segment as Metao (Cross-Border E-Commerce & Marketplaces), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Multi-category products are facilitated through an online B2B cross-border marketplace.
1999New York, New York, United States–USD 144.12 B124,320
Software solutions for cross-border e-commerce industries are provided.
2013London, England, United KingdomUSD 100 MUSD 962.2 M1,080
Cross-border eCommerce solutions are delivered via SaaS for retailers.
2015Hoboken, New Jersey, United StatesUSD 55.72 M–90
Delivers comprehensive software solutions for cross-border e-commerce operations.
2016Hyderabad, Telangana, IndiaUSD 700 KUSD 15.4 K38
Sourcing and supply chain platform for retailers and suppliers
2021Gurugram, Haryana, IndiaUSD 87.73 MUSD 68.09 M368
Multi-category consumer products are retailed online by JollyChic.
2012Hangzhou, Zhejiang, ChinaUSD 110.72 M––
Cross-border eCommerce solutions are provided for brands and retailers.
2016London, England, United KingdomUSD 1 MUSD 14.91 M138
Cross-border eCommerce solutions are provided for online businesses.
2011Singapore, SingaporeUSD 66.26 MUSD 492.26 M–
Software tools are provided for merchants to enable international sales.
2007Cannes, Provence-alpes-cote D'azur, FranceUSD 6.9 M––
Multi-category consumer products are retailed online through a dedicated platform.
2010Singapore, SingaporeUSD 20 M––
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Frequently Asked Questions about Metao

Metao was founded in 2014.

Metao is headquartered in Beijing, China.

Metao is a funded company, having raised a total of $35M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jul 2014.

Founded in 2014 in Beijing, China, Metao functions as an e-commerce platform focused on cross-border trade and specialized sales of international brands. Operations include facilitating purchases of cosmetics, skin care products, womens clothing, perfumes, and health supplements. Nearly 1 million users are reported, with monthly sales exceeding RMB 10 million across these categories from overseas sources.

Metao's top competitors include JollyChic, Easyya and Peeba.

Metao has 4 investors. Key investors include Greenwoods Investments, Vertex Ventures, Matrix Partners China, and Morningside China.

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