About Miappi
Miappi is a company based in London (United Kingdom) founded in 2012. Miappi has raised $470.57 thousand across 4 funding rounds from investors including Downing, Greater London Investment Fund and Collider. The company has 4 employees. Miappi offers products and services including Miappi Content, Miappi Community, and Miappi Commerce. Miappi operates in a competitive market with competitors including Taboola, Scoop.it, Magnify, OwnLocal and Fashion Cloud, among others.
- Headquarter London, United Kingdom
- Employees 4
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website miappi.com
- Social LinkedIn X Facebook
- Legal Name Miappi Limited
- Date of Incorporation 20 Dec, 2012
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$470.57K (USD)
in 4 rounds
- Latest Funding Round$919.42K (USD), Debt – Conventional
Apr 2020
- InvestorsDowning
& 3 more
- Employee Count4
Products & Services of Miappi
Miappi offers a comprehensive portfolio of products and services, including Miappi Content, Miappi Community, and Miappi Commerce.
Platform for sourcing and licensing user-generated content at scale.
Tool to nurture authentic brand communities and relationships.
Platform to integrate UGC for boosting sales and conversions.
Funding Insights of Miappi
Miappi has successfully raised a total of $470.57K across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $919.42 thousand completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $470,569
- Total Rounds 4
- Last Round Debt – Conventional — $919,423
- First Round $161,065
(Jan 2013)
- Investors Count 4
All 4 funding rounds of Miappi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $919,423 | Debt – Conventional | – | – | |
| Sep 2014 | – | Seed | – | Collider | |
| Aug 2013 | $309,504 | Angel Round | – | – | – |
| Jan 2013 | $161,065 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Miappi
Miappi has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Downing, Greater London Investment Fund and Collider.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated via a 3-month program with equity-based funding. | – | collider.io | Amsterdam, Netherlands | |
Inheritance tax relief, funds, and bonds are provided across sectors. | 1986 | downing.co.uk | London, United Kingdom | |
A fund of funds focused on driving economic growth through investments. | 2019 | glif.co | London, United Kingdom | |
Online platform for sports betting and casino games with bonuses and security. | 2012 | collider12.com | London, United Kingdom |
Investor details for Miappi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Miappi
3 people are tracked at Miappi (3 in leadership); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Toby Britton | CMO | Leadership |
Lee Buchanan | COO | Leadership |
Andrew Foyle | CEO | Leadership |
Complete people profiles for Miappi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Miappi
3 dated milestones of Miappi across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Miappi is founded.
- Funding First funding round of $161K.
- Funding Latest funding round, Debt – Conventional, of $919K.
Competitors of Miappi
Miappi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, Scoop.it, Magnify, OwnLocal and Fashion Cloud, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| scoop.it | 2010 | San Francisco, United States | $2.6M | 797 | Content curation and social sharing platform for businesses | |
| magnify.net | 2002 | New York, United States | $3.39M | – | Online video curation platform | |
| ownlocal.com | 2010 | Austin, United States | $6.05M | 12 | Traditional ads are converted to digital campaigns for local media. | |
| fashion.cloud | 2015 | Hamburg, Germany | $26.34M | 42 | Online platform for brands to source digital content in the fashion industry | |
| storify.com | 2010 | San Francisco, United States | $2.01M | – | Social media content curation platform | |
| roojoom.com | 2012 | Tel Aviv, Israel | $600,000 | – | Content Curation and Marketing tool | |
| smallrivers.com | 2008 | Lausanne, Switzerland | – | – | Content curation platform | |
| irys.xyz | 2010 | London, United Kingdom | $18.7M | – | Irys was founded in 2010 in London by Josh Benaron. |
Detailed competitors of Miappi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Miappi
The website of Miappi (miappi.com) receives about 11.7K visits a month and ranks #1,921,445 among all websites worldwide, #4,232 in Online Marketing.
- Monthly visits11.7K
▼ 17.4% vs previous month
- Unique visitors6.2K
per month
- Global rank#1,921,445
among all websites
- Category rank#4,232
Business and Consumer Services · Online Marketing
- Bounce rate49%
- Pages per visit1.3
- Average visit5 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Miappi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| flockler.com | 100% | 88.2K | #511,475 | View details | |
tagshop.ai | tagshop.ai | 88% | – | #239,297 | – |
| exposureninja.com | 88% | 57.7K | #707,948 | View details | |
| everwall.com | 79% | 12.9K | #1,873,698 | View details | |
| storystream.ai | 59% | 8.1K | #2,574,763 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Miappi
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Miappi
10 companies that operate in the same segment as Miappi (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Miappi
Miappi was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Miappi is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Miappi is a funded company, having raised a total of $470.57K across 4 funding rounds to date. The company's 1st funding round was a Seed of $161.07K, raised on Jan 2013.
Miappi has 4 employees.
Miappi was founded in 2012 in London, United Kingdom, as a platform in the content curation sector. User-generated content from social media, including posts, tweets, photos, and videos, is aggregated and discovered for brand relevance. Connections with content creators are enabled to support engagement, lead generation, and sales among enterprise businesses. Marketing campaign management features are also incorporated into operations.
Miappi offers Miappi Content, Miappi Community, and Miappi Commerce.
Miappi has 4 investors. Key investors include Downing, Greater London Investment Fund, Collider, and Collider12.
Miappi operates through Miappi Limited.