About MicroMarketing
MicroMarketing is a Technology company based in Beijing (China) founded in 2000, and was acquired by Dun & Bradstreet in June 2011. Marketing services and database. MicroMarketing has raised $2.91 million across 1 funding round from investors including Dun & Bradstreet and Orchid Asia Group. The company was acqui-hired. Its focus areas include Enterprise Applications, Data as a Service, Individuals and B2C Contact Data.
Company details
MicroMarketing was founded in 2000 and is based in Beijing, China, where direct marketing and database services are provided. Enterprise and consumer databases are constructed and upheld to pinpoint potential targets for client products or services. Direct marketing strategies are designed and implemented to reach predefined customer groups, including businesses and individuals. The company was acquired by DB in November 2011.
- Headquarters Beijing, China
- Stage Acquired
- SectorsTechnology
- Website micromarketing.com.cn
- Acquired by Dun & Bradstreet (Jun 2011)
- Total Equity Funding$2.91M (USD)
in 1 rounds
- Latest Funding Round$2.91M (USD), Series A
Sep 2006
- InvestorsDun & Bradstreet
& 1 more
- Acquired byDun & Bradstreet
(Jun 2011)
Funding Insights of MicroMarketing
MicroMarketing has successfully raised a total of $2.91M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.91 million completed in September 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.91M
- Total Rounds 1
- Last Round Series A — $2.91M
- First Round $2.91M
(Sep 2006)
- Investors Count 1
All 1 funding rounds of MicroMarketing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2006 | $2.91M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in MicroMarketing
MicroMarketing has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Dun & Bradstreet and Orchid Asia Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm invests in Asia | orchidasia.com | Hong Kong, China | ||
Financial analysis and risk assessment solutions are provided to businesses. | 1841 | dnb.com | Jacksonville, United States |
Investor details for MicroMarketing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of MicroMarketing
3 dated milestones of MicroMarketing across 11 years, from founding to its latest funding, stage changes and deals.
- Founded MicroMarketing is founded.
- Funding First funding round of $2.9M.
- Exit Acquired by Dun & Bradstreet.
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Frequently Asked Questions about MicroMarketing
MicroMarketing was founded in 2000 and raised its 1st funding round 6 years after it was founded.
MicroMarketing is headquartered in Beijing, China.
MicroMarketing is a funded company, having raised a total of $2.91M across 1 funding round to date. The company's 1st funding round was a Series A of $2.91M, raised on Sep 2006.
MicroMarketing was founded in 2000 and is based in Beijing, China, where direct marketing and database services are provided. Enterprise and consumer databases are constructed and upheld to pinpoint potential targets for client products or services. Direct marketing strategies are designed and implemented to reach predefined customer groups, including businesses and individuals. The company was acquired by DB in November 2011.
MicroMarketing has 2 investors. Key investors include Dun & Bradstreet, and Orchid Asia Group.
Yes. MicroMarketing was acquired by Dun & Bradstreet in June 2011.