Micruity

Toronto, Canada Founded: 2017 • Age: 9 yrs
Pension management solutions are provided for deferred annuities and plans.
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About Micruity

Micruity is a company based in Toronto (Canada) founded in 2017.. Micruity has raised $29.11 million across 6 funding rounds from investors including Pacific Life, TIAA and Prudential. The company has 12 employees as of December 31, 2024. Micruity offers products and services including MARS System, API Suite, and Recordkeeper. Micruity operates in a competitive market with competitors including Brex, Konfío, Perfios, Edenred and Personal Capital, among others.

  • Headquarter Toronto, Canada
  • Employees 12 as on 31 Dec, 2024
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Micruity Inc
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $29.11 M (USD)

    in 6 rounds

  • Latest Funding Round
    $14.87 M (USD), Series B

    Aug 05, 2025

  • Investors
    Pacific Life

    & 12 more

  • Employee Count
    12

    as on Dec 31, 2024

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Products & Services of Micruity

Micruity offers a comprehensive portfolio of products and services, including MARS System, API Suite, and Recordkeeper. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for routing retirement plans and participant portability.

Tools for building apps using financial data for participant outcomes.

System for managing retirement income and insurer data securely.

People of Micruity
Headcount 10-50
Employee Profiles 19
Employee Profiles
People
Michael Westhoven
Head Of Client Success And Strategy
People
Trevor Gary
Founder and CEO
People
Pavlo Sirous
Staff Developer
People
Adrian Alintana
IT Operations Manager

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Funding Insights of Micruity

Micruity has successfully raised a total of $29.11M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $14.87 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $14.9M
  • First Round

    (09 Jan 2019)

  • Investors Count 13
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2025 Amount Series B - Micruity Valuation

investors

Jun, 2024 Amount Series A - Micruity Valuation Prudential , State Street Global Advisors
Apr, 2024 Amount Series A - Micruity Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Micruity

Micruity has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include Pacific Life, TIAA and Prudential. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on multiple sectors
Founded Year Domain Location
Venture capital firm and accelerator focused on tech companies
Founded Year Domain Location
Fintech, deep tech, healthcare, and multiple sectors are invested in.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Micruity

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Micruity

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Micruity Comparisons

Employees
+
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Competitors of Micruity

Micruity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brex, Konfío, Perfios, Edenred and Personal Capital, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS-driven credit card and spend management solutions platform for businesses
domain founded_year HQ Location
Financial solutions platform provider
domain founded_year HQ Location
Provides financial technology solutions for data analysis and verification globally.
domain founded_year HQ Location
Employee benefits and payment solutions are managed for businesses.
domain founded_year HQ Location
Wealth data for individuals is aggregated and monitored.
domain founded_year HQ Location
Digital wallet platform for individuals
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Micruity

Frequently Asked Questions about Micruity

When was Micruity founded?

Micruity was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is Micruity located?

Micruity is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Is Micruity a funded company?

Micruity is a funded company, having raised a total of $29.11M across 6 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Jan 09, 2019.

How many employees does Micruity have?

As of Dec 31, 2024, the latest employee count at Micruity is 12.

What does Micruity do?

Micruity was founded in 2017 in Toronto, Canada, and operates within the finance sector. Pension management solutions are offered to handle financial insurance products, including deferred annuities and pension plans for employee retirement. A platform is utilized for communicating, verifying, and aggregating annuity-related data. An API is available for integration with existing company systems.

Who are the top competitors of Micruity?

Micruity's top competitors include Brex, Perfios and Edenred.

What products or services does Micruity offer?

Micruity offers MARS System, API Suite, and Recordkeeper.

Who are Micruity's investors?

Micruity has 13 investors. Key investors include Pacific Life, TIAA, Prudential, Franklin Templeton, and Western & Southern Financial Group.

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