About Middagsfrid
Middagsfrid is a Retail company based in Stockholm (Sweden) founded in 2007, and was acquired by Axfood in May 2017. Pre-measured ingredients and quick recipes are delivered to subscribers. Middagsfrid offers products and services including Willys, Hemköp, Snabbgross, and Apohem. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its legal entity is Axfood AB. Its competitors include Linas Matkasse, Gastrofy and Enkla Kassen; 1 of its 3 listed competitors has raised funding.
Company details
Middagsfrid was founded in 2007 in Stockholm, Sweden, within the meal kit delivery sector. A subscription model is utilized to send pre-portioned ingredients and recipe cards to customers across the region. Recipes, developed by professional chefs, are structured for completion in under 45 minutes. Operations center on facilitating efficient home cooking with standardized portions and instructions.
- Headquarters Stockholm, Sweden
- Stage Acquired
- SectorsRetail
- Website middagsfrid.se
- Social LinkedIn X Facebook
- Acquired by Axfood (May 2017)
- Legal Name Axfood Ab
Products & Services of Middagsfrid
Middagsfrid offers a comprehensive portfolio of products and services, including Willys, Hemköp, Snabbgross, and Apohem.
Offers affordable groceries and daily essentials in Sweden
Provides a variety of food products with a focus on quality
Delivers bulk food items to businesses and retailers
Sells health-related products alongside groceries
Investors in Middagsfrid
Middagsfrid has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Axfood.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sauces and frozen foods are manufactured by Axfood in Sweden. | 2000 | axfood.se | Stockholm, Sweden |
Investor details for Middagsfrid
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- Round participation
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Timeline of Middagsfrid
2 dated milestones of Middagsfrid across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Middagsfrid is founded.
- Exit Acquired by Axfood.
Competitors of Middagsfrid
Middagsfrid has 3 listed competitors in our database, 1 of them funded. They include Linas Matkasse, Gastrofy and Enkla Kassen.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| linasmatkasse.se | 2008 | Spanga, Sweden | Grocery bags with pre-chopped ingredients and recipes are delivered weekly. | |||
| gastrofy.se | 2012 | Stockholm, Sweden | $606,000 | Provides efficient grocery delivery services to customers. | ||
| enklakassen.se | 2017 | Stockholm, Sweden | Online retailer of recipe boxes on a subscription basis |
Detailed competitors of Middagsfrid
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- Full competitor set
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Web traffic of Middagsfrid
Websites that share an audience with Middagsfrid (middagsfrid.se).
Websites whose visitors overlap most with Middagsfrid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
matkasseguiden.se | matkasseguiden.se | 100% | – | ||
matkomfort.se | matkomfort.se | 99% | #1,173,555 | – | |
smartmat.be | smartmat.be | 79% | #6,235,584 | – | |
| mathem.se | 78% | 1.8M | #34,268 | View details | |
ekoladan.se | ekoladan.se | 75% | #526,812 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Middagsfrid
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Middagsfrid
Middagsfrid was founded in 2007.
Middagsfrid is headquartered in Stockholm, Sweden.
Middagsfrid was founded in 2007 in Stockholm, Sweden, within the meal kit delivery sector. A subscription model is utilized to send pre-portioned ingredients and recipe cards to customers across the region. Recipes, developed by professional chefs, are structured for completion in under 45 minutes. Operations center on facilitating efficient home cooking with standardized portions and instructions.
Middagsfrid's top competitors include Linas Matkasse, Enkla Kassen and Gastrofy.
Middagsfrid offers Willys, Hemköp, Snabbgross, and Apohem.
Middagsfrid has 1 investor. Key investors include Axfood.
Middagsfrid operates through Axfood Ab.
Yes. Middagsfrid was acquired by Axfood in May 2017.