About Middagsfrid
Middagsfrid is a company based in Stockholm (Sweden) founded in 2007 was acquired by Axfood in May 2017.. Middagsfrid offers products and services including Willys, Hemköp, Snabbgross, and Apohem. Middagsfrid operates in a competitive market with competitors including Linas Matkasse, Gastrofy and Enkla Kassen, among others.
- Headquarter Stockholm, Sweden
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Sectors
Retail
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Phone
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Website
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Social
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- Legal Name Axfood Ab
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Products & Services of Middagsfrid
Middagsfrid offers a comprehensive portfolio of products and services, including Willys, Hemköp, Snabbgross, and Apohem. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Offers affordable groceries and daily essentials in Sweden
Provides a variety of food products with a focus on quality
Delivers bulk food items to businesses and retailers
Sells health-related products alongside groceries
Funding Insights of Middagsfrid
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Middagsfrid
Middagsfrid has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Axfood. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Sauces and frozen foods are manufactured by Axfood in Sweden.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Middagsfrid
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Middagsfrid
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Middagsfrid Comparisons
Competitors of Middagsfrid
Middagsfrid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Linas Matkasse, Gastrofy and Enkla Kassen, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Grocery bags with pre-chopped ingredients and recipes are delivered weekly.
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| domain | founded_year | HQ Location |
Provides efficient grocery delivery services to customers.
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| domain | founded_year | HQ Location |
Online retailer of recipe boxes on a subscription basis
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Middagsfrid
When was Middagsfrid founded?
Middagsfrid was founded in 2007.
Where is Middagsfrid located?
Middagsfrid is headquartered in Stockholm, Sweden.
What does Middagsfrid do?
Middagsfrid was founded in 2007 in Stockholm, Sweden, within the meal kit delivery sector. A subscription model is utilized to send pre-portioned ingredients and recipe cards to customers across the region. Recipes, developed by professional chefs, are structured for completion in under 45 minutes. Operations center on facilitating efficient home cooking with standardized portions and instructions.
Who are the top competitors of Middagsfrid?
Middagsfrid's top competitors include Linas Matkasse, Enkla Kassen and Gastrofy.
What products or services does Middagsfrid offer?
Middagsfrid offers Willys, Hemköp, Snabbgross, and Apohem.
Who are Middagsfrid's investors?
Middagsfrid has 1 investor. Key investors include Axfood.