About Mieloo & Alexander
Mieloo & Alexander is a Technology company based in Hoofddorp (Netherlands) founded in 2000 by Sander Merkx and Joseph Owusu, and was acquired by Capital A in March 2019. RFID-based solutions are provided for tracking and IoT integration. Mieloo & Alexander offers products and services including ARC Suite Software, RFID Instore Snapshot, ARC AssetTrace, IoT Consulting, and Hardware Solutions. Its focus areas include High Tech, Internet of Things Infrastructure, IoT Devices and Tags & Readers.
Company details
The company was founded in 2000 in Hoofddorp, Netherlands, and operates in the RFID and IoT sectors. RFID gates, tags, labels, overhead systems, packing tables, tunnels, and printing stations are offered, along with active locating solutions. Asset tracking is supported through platforms such as Araneo for in-store and supply chain monitoring, V-track for AutoID integration, ViZix for scalable IoT business applications, and 2PCS for mobile call and location services.
- Headquarters Hoofddorp, Netherlands
- Founders Sander Merkx, Joseph Owusu
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website mielooandalexander.com
- Social LinkedIn X
- Acquired by Capital A (Mar 2019)
- Latest Funding Round$105.3K (USD), Grant
Jan 2017
- InvestorsEuropean Union
& 1 more
- Acquired byCapital A
(Mar 2019)
Products & Services of Mieloo & Alexander
Mieloo & Alexander offers a comprehensive portfolio of products and services, including ARC Suite Software, RFID Instore Snapshot, ARC AssetTrace, IoT Consulting, and Hardware Solutions.
Processes track and trace data for supply chain insights
Delivers accurate store inventory and tracking data
Manages returnable assets like crates for logistics efficiency
Designs and optimizes IoT systems for business processes
Provides equipment for RFID technology integration
Funding Insights of Mieloo & Alexander
- Total Rounds 1
- Last Round Grant β $105,300
- First Round $105,300
(Jan 2017)
- Investors Count 1
All 1 funding rounds of Mieloo Alexander with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $105,300 | Grant | β | β |
2 investors in total: 2 institutional.
Investors in Mieloo & Alexander
Mieloo & Alexander has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union and Capital A.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital A is engaged in investment activities for growth-focused companies. | 1982 | capitalapartners.nl | Amsterdam, Netherlands | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Mieloo Alexander
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Mieloo & Alexander
5 people are tracked at Mieloo & Alexander (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Sander Merkx | Co-Founder | Leadership |
Joseph Owusu | Co-Founder | Leadership |
Puneet Kedia | Project Delivery Director | Leadership |
Kevin Kho | Medior Business & Technology Consultant | Team |
Wicky Choi | Senior Business and Technology Consultant | Team |
Complete people profiles for Mieloo & Alexander
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Mieloo & Alexander
3 dated milestones of Mieloo & Alexander across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Mieloo & Alexander is founded.
- Funding First funding round of $105K.
- Exit Acquired by Capital A.
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Frequently Asked Questions about Mieloo & Alexander
Mieloo & Alexander was founded in 2000 and raised its 1st funding round 17 years after it was founded.
Mieloo & Alexander is headquartered in Hoofddorp, Netherlands. It is registered at Hoofddorp, North Holland, Netherlands.
The company was founded in 2000 in Hoofddorp, Netherlands, and operates in the RFID and IoT sectors. RFID gates, tags, labels, overhead systems, packing tables, tunnels, and printing stations are offered, along with active locating solutions. Asset tracking is supported through platforms such as Araneo for in-store and supply chain monitoring, V-track for AutoID integration, ViZix for scalable IoT business applications, and 2PCS for mobile call and location services.
Mieloo & Alexander offers ARC Suite Software, RFID Instore Snapshot, ARC AssetTrace, IoT Consulting, and Hardware Solutions.
Mieloo & Alexander has 2 investors. Key investors include European Union, and Capital A.
Yes. Mieloo & Alexander was acquired by Capital A in March 2019.

