Mimesi

Parma, Italy Founded: 2001 • Age: 25 yrs Acquired By Digital Magics
Platform offering media monitoring tools to businesses
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About Mimesi

Mimesi is a company based in Parma (Italy) founded in 2001 was acquired by Digital Magics in July 2014.. Mimesi offers products and services including Press Monitoring, Web Monitoring, Social Media Monitoring, Audio Video Monitoring, and Media Intelligence. Mimesi operates in a competitive market with competitors including Signal AI, Launchmetrics, Ripjar, Metricool and TrendKite, among others.

  • Headquarter Parma, Italy
  • Sectors
    Media & Entertainment
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Mimesi
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Digital Magics

    (Jul 10, 2014)

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Products & Services of Mimesi

Mimesi offers a comprehensive portfolio of products and services, including Press Monitoring, Web Monitoring, Social Media Monitoring, Audio Video Monitoring, and Media Intelligence. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Service for tracking and analyzing press publications.

Tool for monitoring online content and websites.

Platform for tracking social media interactions.

Service for monitoring radio and TV broadcasts.

System for semantic data analysis and reputation management.

Funding Insights of Mimesi

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Mimesi

Mimesi has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Digital Magics. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Startups in Fintech and InsurTech sectors are accelerated and incubated.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Mimesi

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Mimesi

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mimesi Comparisons

Employees
+
Add Comparison
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Competitors of Mimesi

Mimesi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Signal AI, Launchmetrics, Ripjar, Metricool and TrendKite, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Media and regulatory updates are monitored via AI platform.
domain founded_year HQ Location
Provider of Brand Performance Solutions
domain founded_year HQ Location
AI-based data intelligence platform for analysis and visualization is provided.
domain founded_year HQ Location
Measure and analyze the success of digital contents
domain founded_year HQ Location
Earned media impact is measured via PR analytics platform.
domain founded_year HQ Location
Brand monitoring and competitor tracking solutions are delivered to organizations.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mimesi

Frequently Asked Questions about Mimesi

When was Mimesi founded?

Mimesi was founded in 2001.

Where is Mimesi located?

Mimesi is headquartered in Parma, Italy. It is registered at Parma, Emilia-romagna, Italy.

Who is the current CEO of Mimesi?

Marina Bonomi is the current CEO of Mimesi.

What does Mimesi do?

Mimesi was founded in 2001 in Parma, Italy, and operates in the media monitoring sector. Tools for press, web, and social media monitoring are provided, along with sentiment and qualitative analysis, media reputation assessment, and audiovideo monitoring. Services support businesses in tracking and analyzing media coverage across various channels. The platform is designed for comprehensive reputation management.

Who are the top competitors of Mimesi?

Mimesi's top competitors include Ripjar, Signal AI and Metricool.

What products or services does Mimesi offer?

Mimesi offers Press Monitoring, Web Monitoring, Social Media Monitoring, Audio Video Monitoring, and Media Intelligence.

Who are Mimesi's investors?

Mimesi has 1 investor. Key investors include Digital Magics.

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