About Mimica
Mimica is a company based in London (United Kingdom) founded in 2017 by Solveiga Pakstaite. It operates as a Product-as-a-Service and Direct-to-Consumer (D2C). Mimica has raised $716.51 thousand across 4 funding rounds from investors including European Union, EIC Fund and R/GA Ventures. Mimica offers products and services including Bump, Bump Tag, and Bump Cap. Mimica operates in a competitive market with competitors including Pricer AB, Oscillum, HomeValet, Cryolog and PantryAce, among others.
- Total Equity Funding$716.51K (USD)
in 4 rounds
- Latest Funding Round$96K (USD), Seed
Nov 2018
- InvestorsEuropean Union
& 2 more
Products & Services of Mimica
Mimica offers a comprehensive portfolio of products and services, including Bump, Bump Tag, and Bump Cap.
Bump indicates food freshness by reacting to temperature.
Bump Tag monitors freshness for packaged perishable foods.
Bump Cap tracks freshness for bottled drinks accurately.
Apps and channels of Mimica
its YouTube channel Mimica has 51 subscribers and 5 videos.
Videos from Mimica
The most watched videos on Mimica's YouTube channel, Mimica (51 subscribers). Click a video to play it here.
More on Mimica.
Funding Insights of Mimica
Mimica has successfully raised a total of $716.51K across 4 strategic funding rounds. The most recent funding activity was a Seed round of $96 thousand completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $716,509
- Total Rounds 4
- Last Round Seed — $96,000
- First Round $58,022
(Jun 2018)
- Investors Count 3
All 4 funding rounds of Mimica with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $96,000 | Seed | – | R/GA Ventures | – |
| Sep 2018 | $58,006 | Grant | – | – | |
| Jul 2018 | $620,509 | Angel Round | – | – | – |
| Jun 2018 | $58,022 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Mimica
Mimica has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, EIC Fund and R/GA Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government agency and accelerator focusing on innovative startups and SMEs | – | eicfund.eu | Brussels, Belgium | |
Emerging technologies are connected to startups and corporations for investments. | – | ventures.rga.com | New York, United States | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Mimica
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Mimica
8 people are tracked at Mimica (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Solveiga Pakstaite | Founder & Director | Leadership |
Laurence Kayson | CEO | Leadership |
Lawrie Matthews | Cto/coo | Leadership |
Giorgia Raci | R&D Team Leader | Team |
Christine Günther | Business Intern | Team |
Lydia Gallego | Admin Assistant | Team |
Alexandra Hemsley | Project Manager | Team |
Jessica Katz | Business Relationship Manager | Team |
Complete people profiles for Mimica
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Mimica
3 dated milestones of Mimica across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Mimica is founded.
- Funding First funding round of $58K.
- Funding Latest funding round, Seed, of $96K.
Competitors of Mimica
Mimica operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pricer AB, Oscillum, HomeValet, Cryolog and PantryAce, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pricer.com | 1991 | Stockholm, Sweden | – | – | Electronic shelf labels are supplied for retail price management. | |
| oscillum.com | 2017 | Elche, Spain | $1.63M | – | Provider of smart labeling solutions for food products | |
| homevalet.co | 2017 | Tysons, United States | $3.38M | – | Smart packaging solutions for grocery delivery are provided. | |
| cryolog.com | 2002 | Nantes, France | $10.67M | – | Online platform for gaming services including slots and live casino. | |
| pantryace.com | 2016 | London, United Kingdom | – | – | A platform offering electronic shelf labeling solutions for offline retail businesses. | |
| iotsmartretail.com | 2013 | Annapolis, United States | $100,000 | – | Delivers advanced IoT solutions including smart shelves, ESLs, and beacon technologies for retail optimization. | |
| freshstrips.co | 2016 | Eindhoven, Netherlands | – | – | Offers smart label solutions for food safety. | |
| eslabels.com.au | 2014 | Sydney, Australia | – | – | Provides electronic shelf labels and PDA for retail efficiency and price management. | |
| tronitag.com | 2005 | Isselburg, Germany | – | – | Delivers comprehensive solutions for electronic shelf labels. |
Detailed competitors of Mimica
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mimica
The website of Mimica (mimicalab.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▼ 4.4% vs previous month
Latest news on Mimica
Complete news archive for Mimica
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Mimica
10 companies that operate in the same segment as Mimica (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about Mimica
Mimica was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Mimica is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Laurence Kayson is the current CEO of Mimica.
Mimica is a funded company, having raised a total of $716.51K across 4 funding rounds to date. The company's 1st funding round was a Grant of $58.02K, raised on Jun 2018.
Mimica is engaged in developing dynamic expiry labels to combat unnecessary food waste. The company offers Bump, a temperature-sensitive indicator available as a cap or tag, which provides accurate freshness information for food and drinks. By responding to temperature changes, Bump helps extend shelf life, increase sales, and reduce waste across homes, retailers, and supply chains. Mimica is also expanding its technology to other sectors, including catering and vaccines, aiming to establish Bump as a global mark of freshness in supermarket aisles.
Mimica offers Bump, Bump Tag, and Bump Cap.
Mimica has 3 investors. Key investors include European Union, EIC Fund, and R/GA Ventures.
Mimica operates through Mimica Lab Ltd.