About Mimica
Mimica is a company based in London (United Kingdom) founded in 2017 by Solveiga Pakstaite. It operates as a Product-as-a-Service, and Direct-to-Consumer (D2C). Mimica has raised $716.51 thousand across 4 funding rounds from investors including European Union, EIC Fund and R/GA Ventures. Mimica offers products and services including Bump, Bump Tag, and Bump Cap. Mimica operates in a competitive market with competitors including Pricer AB, Oscillum, HomeValet, Cryolog and PantryAce, among others.
- Headquarter London, United Kingdom
- Founders Solveiga Pakstaite
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Sectors
ConsumerRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mimica Lab Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$716.51 K (USD)
in 4 rounds
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Latest Funding Round
$96 K (USD), Seed
Nov 13, 2018
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Investors
European Union
& 2 more
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Employee Count
Employee Count
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Products & Services of Mimica
Mimica offers a comprehensive portfolio of products and services, including Bump, Bump Tag, and Bump Cap. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Bump indicates food freshness by reacting to temperature.
Bump Tag monitors freshness for packaged perishable foods.
Bump Cap tracks freshness for bottled drinks accurately.
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Funding Insights of Mimica
Mimica has successfully raised a total of $716.51K across 4 strategic funding rounds. The most recent funding activity was a Seed round of $96 thousand completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Seed — $96,000
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First Round
First Round
(01 Jun 2018)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2018 | Amount | Seed - Mimica | Valuation | R/GA Ventures |
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| Sep, 2018 | Amount | Grant - Mimica | Valuation |
investors |
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| Jul, 2018 | Amount | Angel Round - Mimica | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mimica
Mimica has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, EIC Fund and R/GA Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Government agency and accelerator focusing on innovative startups and SMEs
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Founded Year | Domain | Location | |
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Emerging technologies are connected to startups and corporations for investments.
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mimica
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mimica
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mimica Comparisons
Competitors of Mimica
Mimica operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pricer AB, Oscillum, HomeValet, Cryolog and PantryAce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Electronic shelf labels are supplied for retail price management.
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| domain | founded_year | HQ Location |
Provider of smart labeling solutions for food products
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| domain | founded_year | HQ Location |
Smart packaging solutions for grocery delivery are provided.
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| domain | founded_year | HQ Location |
Online platform for gaming services including slots and live casino.
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| domain | founded_year | HQ Location |
A platform offering electronic shelf labeling solutions for offline retail businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mimica
Frequently Asked Questions about Mimica
When was Mimica founded?
Mimica was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is Mimica located?
Mimica is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Mimica?
Laurence Kayson is the current CEO of Mimica.
Is Mimica a funded company?
Mimica is a funded company, having raised a total of $716.51K across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $620.51K, raised on Jun 01, 2018.
What does Mimica do?
Mimica is engaged in developing dynamic expiry labels to combat unnecessary food waste. The company offers Bump, a temperature-sensitive indicator available as a cap or tag, which provides accurate freshness information for food and drinks. By responding to temperature changes, Bump helps extend shelf life, increase sales, and reduce waste across homes, retailers, and supply chains. Mimica is also expanding its technology to other sectors, including catering and vaccines, aiming to establish Bump as a global mark of freshness in supermarket aisles.
Who are the top competitors of Mimica?
What products or services does Mimica offer?
Mimica offers Bump, Bump Tag, and Bump Cap.
Who are Mimica's investors?
Mimica has 3 investors. Key investors include European Union, EIC Fund, and R/GA Ventures.