About Mimovrste
Mimovrste is a company based in Ljubljana (Slovenia) founded in 2001 was acquired by Mutares in January 2026. Mimovrste has raised $4.11 million across 1 funding round from investors including Mutares and Netretail Holding Group. Mimovrste offers products and services including Household Appliances, Electronics, and Toys and Games. Mimovrste operates in a competitive market with competitors including Vigoshop, Grandeous, MV-Shopp, TipTopNalepke and Shinebits, among others.
- Headquarter Ljubljana, Slovenia
- SectorsRetail
- Website category Computers Electronics and Technology · Consumer Electronics
- Website mimovrste.com
- Social LinkedIn X Facebook
- Acquired by Netretail Holding Group (Dec 2012)
- Legal Name Allegro Retail A.S.
Products & Services of Mimovrste
Mimovrste offers a comprehensive portfolio of products and services, including Household Appliances, Electronics, and Toys and Games.
Online sales of various household devices for daily use.
Range of computing and phone devices available for purchase.
Selection of family-oriented toys and entertainment items.
Funding Insights of Mimovrste
Mimovrste has successfully raised a total of $4.11M through 1 strategic funding round. The most recent funding activity was a Seed round of $4.11 million completed in September 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.11M
- Total Rounds 1
- Last Round Seed — $4.11M
- First Round $4.11M
(Sep 2011)
- Investors Count 1
All 1 funding rounds of Mimovrste with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2011 | $4.11M | Seed | – | Netretail Holding Group | – |
2 investors in total: 2 institutional.
Investors in Mimovrste
Mimovrste has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Mutares and Netretail Holding Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online retail shops | 2000 | nrholding.com | Amsterdam, Netherlands | |
Private equity fund focused on investing through acquisitions | 2008 | mutares.com | Munich, Germany |
Investor details for Mimovrste
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Mimovrste
1 people are tracked at Mimovrste (1 in leadership).
| Name | Role | Group |
|---|---|---|
Lea Benedejcic | CEO | Leadership |
Complete people profiles for Mimovrste
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Mimovrste
4 dated milestones of Mimovrste across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Mimovrste is founded.
- Funding First funding round of $4.1M.
- Exit Acquired by Netretail Holding Group.
- Exit Acquired by Mutares.
Competitors of Mimovrste
Mimovrste operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vigoshop, Grandeous, MV-Shopp, TipTopNalepke and Shinebits, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vigoshop.si | 2018 | Slovenia | – | 4 | Online platform for purchasing electronics, beauty, and household items with quick delivery. | |
| grandeous.com | 2021 | Trzin, Slovenia | – | – | Operates a digital hub for selling products across multiple categories. | |
| mv-shopp-now.com | 2021 | Portoroz, Slovenia | – | – | An online retail platform offering a wide variety of multicategory products. | |
| tiptopnalepke.com | 2016 | Slovenia | – | – | Online store offering stickers for automotive, sports, and gaming themes. | |
| shinebits.si | 2022 | Velenje, Slovenia | – | – | Operates an online retail platform offering a wide range of multicategory products for convenient shopping. | |
| spiritartjewelry.com | 2007 | Menges, Slovenia | – | – | Creates and sells handmade jewelry, art paintings, and crafts online. | |
| rebamboo.com | 2020 | Bled, Slovenia | – | – | Manages a digital hub for the sale of multi-category products. | |
| allmercat.com | 2022 | Velenje, Slovenia | – | – | Operates a digital hub for the sale of products across multiple categories. |
Detailed competitors of Mimovrste
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Mimovrste
The website of Mimovrste (mimovrste.com) receives about 2.3M visits a month and ranks #19,588 among all websites worldwide, #2,570 in Consumer Electronics.
- Monthly visits2.3M
▼ 11.1% vs previous month
- Unique visitors734.8K
per month
- Global rank#19,588
among all websites
- Category rank#2,570
Computers Electronics and Technology · Consumer Electronics
- Bounce rate43%
- Pages per visit4.4
- Average visit4 min 00 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Mimovrste. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bigbang.si | 100% | 1.1M | #35,265 | View details | |
| enaa.com | 95% | – | #117,609 | View details | |
| ceneje.si | 90% | 1.3M | #39,306 | View details | |
shoppster.si | shoppster.si | 70% | – | #93,830 | – |
| anni.si | 63% | – | #441,851 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mimovrste
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Mimovrste
10 companies that operate in the same segment as Mimovrste (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about Mimovrste
Mimovrste was founded in 2001 and raised its 1st funding round 10 years after it was founded.
Mimovrste is headquartered in Ljubljana, Slovenia.
Lea Benedejcic is the current CEO of Mimovrste.
Mimovrste is a funded company, having raised a total of $4.11M across 1 funding round to date. The company's 1st funding round was a Seed of $4.11M, raised on Sep 2011.
Mimovrste was founded in 2001 in Ljubljana, Slovenia, and is operated as an online retailer for consumer goods in sectors such as electronics, appliances, furniture, telephony, and clothing. Sixteen departments are maintained, with over 90,000 product units available. More than 1.6 million monthly visits are recorded from 580,000 registered users, while approximately 50,000 orders are processed each month. Focus is placed on supply chain, service, and communication processes.
Mimovrste offers Household Appliances, Electronics, and Toys and Games.
Mimovrste has 2 investors. Key investors include Mutares, and Netretail Holding Group.
Mimovrste operates through Allegro Retail A.S..
Yes. Mimovrste was acquired by Netretail Holding Group in December 2012.
The website of Mimovrste receives about 2.3 million visits a month and ranks #19,588 among all websites worldwide.