About Mind Tools
Mind Tools is an Education company based in Horsham (United Kingdom) founded in 2010, and was acquired by Emerald Group in March 2019. Online training in leadership, management, and personal effectiveness is offered. Its website mindtools.com draws about 446 thousand monthly visits. Mind Tools offers products and services including Content Hub, Manager Skills Assessment, Manager Skill Builder, and AI Conversations. Its focus areas include EdTech, Continued Learning, Professional and Online Learning. Its legal entity is MIND TOOLS LTD. Its competitors include Articulate and Video Arts; 1 of its 2 listed competitors has raised funding.
Company details
MindTools provide online training on leadership, management and personal effectiveness. The training resources are categorized by leadership skills, team management, strategy tools, problem-solving, decision-making, project management, time management, stress management, communication skills, creativity tools, learning skills, and career skills. The platform offers club membership with access to 1300 skill building articles, 90 coach-led discussions, bite-sized training, expert interviews, book insights, etc. The platform also provides tailored solutions for corporates including expert training resources, flexible training, integration with LMS, reports, and updates, etc.
- Headquarters Horsham, United Kingdom
- Stage Acquired
- SectorsEducation
- Website category Business and Consumer Services · Business Services
- Website mindtools.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Emerald Group (Mar 2019)
- Legal Name Mind Tools Ltd
- Date of Incorporation 02 Dec, 1999
- Jurisdiction EDINBURGH, SCOTLAND
- Investors
- Acquired byEmerald Group
(Mar 2019)
Products & Services of Mind Tools
Mind Tools offers a comprehensive portfolio of products and services, including Content Hub, Manager Skills Assessment, Manager Skill Builder, and AI Conversations.
Offers access to management resources and courses for development.
Evaluates managerial skills to identify areas for improvement.
Provides adaptive courses for enhancing leadership capabilities.
Facilitates AI-based discussions for skill practice and feedback.
Apps and channels of Mind Tools
its YouTube channel MindToolsVideos has 93K subscribers and 30 videos.
Videos from Mind Tools
The most watched videos on Mind Tools's YouTube channel, MindToolsVideos (93K subscribers). Click a video to play it here.
More on MindToolsVideos.
Investors in Mind Tools
Mind Tools has secured backing from 1 investor. Prominent investors backing the company include Emerald Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Operations are managed across multiple industries by the diversified conglomerate. | 2011 | emeraldgroup.com | Delhi, India |
Investor details for Mind Tools
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Mind Tools
9 people are tracked at Mind Tools (6 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Tracey Newman | Chief Operating Officer | Leadership |
Alistair Fryer-Bovill | Chief Marketing Officer | Leadership |
Kirsten Wilson | Head Of Product Development | Leadership |
Shabnam Shahani | Chief Executive Officer | Leadership |
Michael Burling | Head Of International Business Development (anz/apac/latam) | Leadership |
Gent A. | Head Of Insight And Analytics | Leadership |
Anna Barnett | Senior Insight Analyst | Team |
Ícaro Barboza | Software Developer On Behalf Of Devsquad | Team |
Bruna Marques da Silva | Product Owner | Team |
Complete people profiles for Mind Tools
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Mind Tools
2 dated milestones of Mind Tools across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Mind Tools is founded.
- Exit Acquired by Emerald Group.
Competitors of Mind Tools
Mind Tools has 2 listed competitors in our database, 1 of them funded. They include Articulate and Video Arts.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| articulate.xyz | 2017 | United Kingdom | $984,956 | 4 | AI-based platform for developing speaking skills | |
| videoarts.com | 1972 | London, United Kingdom | 12 | Online platform providing courses video learning courses for professionals |
Detailed competitors of Mind Tools
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- Full competitor set
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Web traffic of Mind Tools
The website of Mind Tools (mindtools.com) receives about 445.7K visits a month and ranks #133,318 among all websites worldwide, #3,536 in Business Services.
- Monthly visits445.7K
▲ 10.1% vs previous month
- Unique visitors210.1K
per month
- Global rank#133,318
among all websites
- Category rank#3,536
Business and Consumer Services · Business Services
- Bounce rate53%
- Pages per visit1.9
- Average visit46 sec
- DevicesDesktop 48% Β· Mobile 52%
Websites whose visitors overlap most with Mind Tools. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
manager-tools.com | manager-tools.com | 100% | #503,940 | β | |
time-management-guide.com | time-management-guide.com | 100% | β | ||
masterclassmanagement.com | masterclassmanagement.com | 94% | #1,374,808 | β | |
markforster.net | markforster.net | 93% | β | ||
bitesizelearning.co.uk | bitesizelearning.co.uk | 92% | #357,551 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Mind Tools
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Mind Tools
Complete news archive for Mind Tools
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Frequently Asked Questions about Mind Tools
Mind Tools was founded in 2010.
Mind Tools is headquartered in Horsham, United Kingdom. It is registered at Horsham, West Sussex, United Kingdom.
MindTools provide online training on leadership, management and personal effectiveness. The training resources are categorized by leadership skills, team management, strategy tools, problem-solving, decision-making, project management, time management, stress management, communication skills, creativity tools, learning skills, and career skills. The platform offers club membership with access to 1300 skill building articles, 90 coach-led discussions, bite-sized training, expert interviews, book insights, etc. The platform also provides tailored solutions for corporates including expert training resources, flexible training, integration with LMS, reports, and updates, etc.
Mind Tools's top competitors include Articulate and Video Arts.
Mind Tools offers Content Hub, Manager Skills Assessment, Manager Skill Builder, and AI Conversations.
Mind Tools has 1 investor. Key investors include Emerald Group.
Mind Tools operates through Mind Tools Ltd.
Yes. Mind Tools was acquired by Emerald Group in March 2019.
The website of Mind Tools receives about 446 thousand visits a month and ranks #133,318 among all websites worldwide.

