About MindPlay
MindPlay is an Education company based in Tucson (United States) founded in 1981, and was acquired by New Harbor Capital in November 2021. It operates as an online reading proficiency solutions are provided for students. It operates on a SaaS (Software-as-a-Service), Subscription Services, and EduTech model. MindPlay has completed 1 acquisition, including LightSail. Its website mindplay.com draws about 171 thousand monthly visits. MindPlay offers products and services including MindPlay Reading Studio, MindPlay Math Coach, and Personalized Library. Its focus areas include EdTech and K-12 Learning Solutions. Its legal entity is MindPlay Education. Its competitors include VoxiKids, PlaBook, Maneno, Ruckus Learning and Yondemy and 4 more; 6 of its 9 listed competitors have raised funding.
Company details
MindPlay is engaged in providing personalized learning solutions for K-12 students, specializing in reading and math education. Adaptive technology and evidence-based assessments are utilized to support educators, families, and administrators. Interventions for dyslexia, special education, and emergent bilinguals are offered alongside comprehensive screening tools. Sectors served include primary and secondary education with a focus on individualized instruction. Solutions such as MindPlay Reading Studio and Math Coach are designed to accelerate student growth and build confidence through tailored learning paths and data-driven insights.
- Headquarters Tucson, United States
- Stage Acquired
- SectorsEducation
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website mindplay.com
- Social LinkedIn X Facebook Instagram
- Acquired by New Harbor Capital (Nov 2021)
- Legal Name Mindplay Education
- Investors
- Investments & Acquisitions
- Acquired byNew Harbor Capital
(Nov 2021)
Products & Services of MindPlay
MindPlay offers a comprehensive portfolio of products and services, including MindPlay Reading Studio, MindPlay Math Coach, and Personalized Library.
Personalized reading intervention system for student literacy growth.
Adaptive math solution for mastering core student skills.
Curated books at students' Lexile level for engagement.
Investors in MindPlay
MindPlay has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include New Harbor Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A private equity firm based in Chicago, focused on transforming businesses. | – | newharborcap.com | Chicago, United States |
Investor details for MindPlay
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People of MindPlay
4 people are tracked at MindPlay (4 in leadership).
| Name | Role | Group |
|---|---|---|
Bliss Judith | Owner | Leadership |
Judith Bliss | Founder and CEO | Leadership |
Dan Montgomery | VP Of Finance | Leadership |
Jewan Garner | Director Of Strategic Accounts | Leadership |
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Investments & Acquisitions by MindPlay
MindPlay has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LightSail.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Adaptive learning solution in digital learning for K-12 | lightsailed.com | New York, United States | 2012 | Mar 2023 | •••• |
Complete acquisition details for MindPlay
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Timeline of MindPlay
3 dated milestones of MindPlay across 42 years, from founding to its latest funding, stage changes and deals.
- Founded MindPlay is founded.
- Exit Acquired by New Harbor Capital.
- Acquisition Acquires LightSail.
Competitors of MindPlay
MindPlay has 9 listed competitors in our database, 6 of them funded. They include VoxiKids, PlaBook, Maneno, Ruckus Learning and Yondemy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| voxikids.com | 2020 | Bucharest, Romania | $246,837 | – | Speech therapy for children is delivered through a mobile application. | |
| plabookeducation.com | 2020 | Kansas, United States | $100,000 | – | AI-based educational solutions for children's reading instruction are provided. | |
| maneno.dk | 2015 | Copenhagen, Denmark | $865,720 | 3 | Storybooks for children and classroom teaching | |
| ruckuslearning.com | 2010 | Wilton, United States | $3.5M | – | Educational mobile content for children is created via brand partnerships. | |
| yondemy.com | 2020 | Shibuya, Japan | $774,694 | – | AI-driven platform offering reading proficiency solutions for kids | |
| raz-kids.com | 2003 | Tucson, United States | – | – | Provides an online platform with educational resources to enhance reading proficiency in children. | |
| edsoma.com | 2021 | Weatherford, United States | $2.5M | – | AI reading assistance is offered to students via mobile app. | |
| kobiapp.io | 2019 | Sezana, Slovenia | – | – | Mobile-based platform providing reading-related learning solutions | |
| kidint.com | 2015 | Santiago, Chile | – | – | Online eBooks to improve reading skills for K-12 students |
Detailed competitors of MindPlay
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Web traffic of MindPlay
The website of MindPlay (mindplay.com) receives about 171.5K visits a month and ranks #197,025 among all websites worldwide, #4,539 in Programming and Developer Software.
- Monthly visits171.5K
▲ 14.6% vs previous month
- Unique visitors22.8K
per month
- Global rank#197,025
among all websites
- Category rank#4,539
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate13%
- Pages per visit8.1
- Average visit14 min 22 sec
- DevicesDesktop 95% · Mobile 5%
Websites whose visitors overlap most with MindPlay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
arrowinc.com | arrowinc.com | 100% | – | – | – |
earobics.com | earobics.com | 96% | – | – | – |
readwritetype.com | readwritetype.com | 90% | – | – | – |
essentialskills.net | essentialskills.net | 90% | – | – | – |
| cricksoft.com | 88% | – | #513,559 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for MindPlay
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Top companies in Education Technology Platforms
10 companies that operate in the same segment as MindPlay (Education Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Online educational resources and test preparation for exams are provided. | 2016 | Noida, Uttar Pradesh, India | USD 275 M | USD 415.66 M | 15,046 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
AI-powered robots are provided as companions for children. | 2015 | Mumbai, Maharashtra, India | USD 107.78 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Real-time classroom behavior feedback is delivered to students by teachers. | 2011 | San Francisco, California, United States | USD 221.22 M | – | 521 | |
Integrated edtech systems are provided for K-12 schools. | 2012 | Mumbai, Maharashtra, India | USD 172.33 M | USD 43.22 M | 1,140 | |
Cloud-based learning management systems are provided for educational courses. | 1999 | Salt Lake City, Utah, United States | USD 88.85 M | – | – | |
High-quality K-12 curriculum and assessments are provided by Amplify. | 2000 | Brooklyn, New York, United States | USD 215 M | – | – | |
One-to-one online English tutoring is provided by 51Talk. | 2011 | Beijing, China | USD 89 M | USD 95.85 M | 539 |
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Related news about Mindplay
Complete news archive for MindPlay
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Frequently Asked Questions about MindPlay
MindPlay was founded in 1981.
MindPlay is headquartered in Tucson, United States. It is registered at Tucson, Arizona, United States.
MindPlay is engaged in providing personalized learning solutions for K-12 students, specializing in reading and math education. Adaptive technology and evidence-based assessments are utilized to support educators, families, and administrators. Interventions for dyslexia, special education, and emergent bilinguals are offered alongside comprehensive screening tools. Sectors served include primary and secondary education with a focus on individualized instruction. Solutions such as MindPlay Reading Studio and Math Coach are designed to accelerate student growth and build confidence through tailored learning paths and data-driven insights.
MindPlay's top competitors include Kidint, Maneno and Ruckus Learning.
MindPlay offers MindPlay Reading Studio, MindPlay Math Coach, and Personalized Library.
MindPlay has made 1 acquisition, including LightSail.
MindPlay has 1 investor. Key investors include New Harbor Capital.
MindPlay operates through Mindplay Education.
Yes. MindPlay was acquired by New Harbor Capital in November 2021.
The website of MindPlay receives about 171 thousand visits a month and ranks #197,025 among all websites worldwide.