About MINISO
MINISO is a publicly listed company based in Guangzhou (China) founded in 2011 by Ye Guofu. It operates as a multi-category products are retailed online by MINISO. MINISO has raised $145.57 million across 1 funding round from investors including Tencent, Hillhouse and Hongzhuo Capital. The company has 1,072 employees. Its website miniso.com draws about 1.3 million monthly visits. MINISO offers products and services including Lifestyle Products and IP Collaboration Products. Its focus areas include Consumer Goods, Retail Chains, Horizontal and Convenience Stores. Its legal entity is MINISO CO.LTD.
Company details
MINISO was established in 2011 in Guangzhou, China, as an e-commerce entity in the retail sector. A diverse range of products is provided through its online platform, encompassing beauty items, fashion accessories, apparel, food and beverages, home improvement goods, and other categories. Operations focus on global accessibility via the domain miniso.com, serving varied consumer needs in multiple markets.
- Headquarters Guangzhou, China
- Employees 1,072
- Founders Ye Guofu
- Stage Public
- SectorsRetail
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website miniso.com
- Social LinkedIn X
- Legal Name Miniso Group Holding Ltd.
- Annual Revenue$2.37 B (USD)9.23as on Dec 31, 2024
- Net Profit$365.67 M (USD)2.87as on Dec 31, 2024
- EBITDA$560.1 M (USD)8.67as on Dec 31, 2024
- Total Equity Funding$145.57M (USD)
in 1 rounds
- Latest Funding Round$145.57M (USD), Series D
Oct 2018
- InvestorsTencent
& 2 more
- Employee Count1,072
Products & Services of MINISO
MINISO offers a comprehensive portfolio of products and services, including Lifestyle Products and IP Collaboration Products.
A range of everyday items, including plush toys and bags, is provided by MINISO for consumer use
Themed products based on collaborations like Harry Potter and Peanuts are supplied by MINISO to enhance shopping experiences
Funding Insights of MINISO
MINISO has successfully raised a total of $145.57M through 1 strategic funding round. The most recent funding activity was a Series D round of $145.57 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $145.57M
- Total Rounds 1
- Last Round Series D — $145.57M
- First Round $145.57M
(Oct 2018)
- Investors Count 3
All 1 funding rounds of MINISO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|
Full valuation and stage history of MINISO
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3 investors in total: 3 institutional.
Investors in MINISO
MINISO has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Tencent, Hillhouse and Hongzhuo Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity investments are managed with long-term focus. | – | hillhouseinvestment.com | New York, United States | |
Venture capital firm investing in multiple sectors | – | hundredscapital.com | Chaoyang, China | |
Value-added internet, mobile, and telecom services are provided in China. | 1998 | tencent.com | Shenzhen, China |
Investor details for MINISO
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People of MINISO
25 people are tracked at MINISO (10 in leadership, 3 in board & advisors, 12 in team); the tracked headcount is 1,072.
| Name | Role | Group |
|---|---|---|
Ye Guofu | Founder | Leadership |
Na Dou | Executive Vice President | Leadership |
Yunyun Yang | Vice President | Leadership |
Guofu Ye | Founder, Chairman & CEO | Leadership |
Eason Zhang | CFO & Vice President | Leadership |
Stanley Wong | Senior Creative Director | Leadership |
An Hu | Director Of Miniso Asia 1/ Country Head Of The Philippines | Leadership |
Larry Liang | Human Resources Business Partner | Leadership |
Chang Chen | PR Director | Leadership |
Abubakar Ali Ahmed | Head Of Information Technology & Business Development | Leadership |
Yonghua Zhu | Director | Board & advisors |
Lili Xu | Director | Board & advisors |
Yongping Wang | Independent Director | Board & advisors |
Xiao Tam | TD | Team |
Katherine Gao | Country Manager | Team |
Chen Peng | Deputy Country Manager - Canada | Team |
Brian Chen | Group Senior Financial Manager | Team |
Fouad Rashed | Finance Manager | Team |
Yi Zhou | Country Merchandising Manager | Team |
Koral Mor | Marketing Manager | Team |
5 more people are available in the full profile.
Complete people profiles for MINISO
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IPO & Listings of MINISO
MINISO is a publicly listed company on the HKEX with ticker symbol 9896 in Hong Kong, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date13 Jul 2022
- Listed onHKG: 09896
- Listed entityMINISO Group Holding Ltd.
- Exchange sectorRetail trade
- ISINKYG6180F1081
- Share price20.50 HKD (+5.83% on the day) · 2026-10-14
- Market capitalisation23,515,984,950.00 HKD
- Price to earnings17.9
- EPS (diluted, trailing year)1.14 HKD
- Dividend yield6.19%
- Volume (last session)10,712,703
Financials of MINISO
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 23.26B HKD | 1.31B HKD | 4.71B HKD |
| 2024 | 18.43B HKD | 2.84B HKD | 4.35B HKD |
| 2023 | 16.87B HKD | 2.76B HKD | 4.00B HKD |
| 2022 | 12.19B HKD | 771.5M HKD | 1.42B HKD |
| 2021 | 10.62B HKD | -1.66B HKD | 771.0M HKD |
Detailed financial statements for MINISO
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Timeline of MINISO
4 dated milestones of MINISO across 11 years, from founding to its latest funding, stage changes and deals.
- Founded MINISO is founded.
- Funding First funding round of $145.6M.
- Milestone Reaches Unicorn status.
- IPO Lists on the stock exchange (IPO).
Web traffic of MINISO
The website of MINISO (miniso.com) receives about 1.3M visits a month and ranks #33,522 among all websites worldwide, #1,612 in Beauty and Cosmetics.
- Monthly visits1.3M
▼ 11.4% vs previous month
- Unique visitors868.4K
per month
- Global rank#33,522
among all websites
- Category rank#1,612
Lifestyle · Beauty and Cosmetics
- Bounce rate35%
- Pages per visit3.7
- Average visit1 min 47 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with MINISO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
miniso-us.com | miniso-us.com | 100% | – | #42,472 | – |
minisousaonline.com | minisousaonline.com | 77% | – | – | – |
minisoindia.com | minisoindia.com | 76% | – | #268,033 | – |
minisovietnam.com.vn | minisovietnam.com.vn | 68% | – | #647,010 | – |
minisohome.com | minisohome.com | 67% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MINISO
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Top companies in Retail Stores & Chains
10 companies that operate in the same segment as MINISO (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 |
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Related news about Miniso
Complete news archive for MINISO
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Frequently Asked Questions about MINISO
MINISO was founded in 2011 and raised its 1st funding round 7 years after it was founded.
MINISO is headquartered in Guangzhou, China. It is registered at Guangzhou, Guangdong, China.
MINISO is a funded company, having raised a total of $145.57M across 1 funding round to date. The company's 1st funding round was a Series D of $145.57M, raised on Oct 2018.
MINISO has 1,072 employees.
Annual revenue of MINISO is $2.37B as on Dec 31, 2024.
MINISO was established in 2011 in Guangzhou, China, as an e-commerce entity in the retail sector. A diverse range of products is provided through its online platform, encompassing beauty items, fashion accessories, apparel, food and beverages, home improvement goods, and other categories. Operations focus on global accessibility via the domain miniso.com, serving varied consumer needs in multiple markets.
MINISO offers Lifestyle Products and IP Collaboration Products.
Yes, MINISO is publicly traded on HKEX under the ticker symbol 9896.
MINISO has 3 investors. Key investors include Tencent, Hillhouse, and Hongzhuo Capital.
MINISO operates through Miniso Co.Ltd.
The website of MINISO receives about 1.3 million visits a month and ranks #33,522 among all websites worldwide.