About Minor Figures
Minor Figures is a Consumer company based in London (United Kingdom) founded in 2014 by Stuart Forsyth. Coffee brand. Minor Figures has raised $217 thousand across 2 funding rounds from investors including Danone Manifesto Ventures and Green Monday. The company has 37 employees. Its chief executive, as recorded, is Stuart Forsyth. Its website minorfigures.com draws about 35 thousand monthly visits. Minor Figures offers products and services including Coffee 6-Pack, Subscriptions, and Merchandise. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its legal entity is MINOR FIGURES LIMITED. Its competitors include Solo Coffee, 92° and Jimmy's Iced Coffee; 2 of its 3 listed competitors have raised funding.
Company details
Minor Figures was founded in 2014 in London, United Kingdom, as a manufacturer of coffee products within the beverage sector. Single-origin Brazilian coffees, black coffee, coffee milks, chocolates, and coconut variants are produced, with all items claimed organic except black coffee. Products are distributed online to customers in the UK and Australia, supported by operations led by co-founder and CEO Stuart Forsyth and Operations Director Ed Nicholson.
- Headquarters London, United Kingdom
- Employees 37
- Founders Stuart Forsyth
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website minorfigures.com
- Social LinkedIn X Instagram
- Legal Name Minor Figures Limited
- Date of Incorporation 16 Jun, 2014
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$217K (USD)
in 2 rounds
- InvestorsDanone Manifesto Ventures
& 1 more
- Employee Count37
Products & Services of Minor Figures
Minor Figures offers a comprehensive portfolio of products and services, including Coffee 6-Pack, Subscriptions, and Merchandise.
Pack of specialty coffee products for online purchase.
Ongoing delivery service for coffee items.
Various items related to coffee and branding.
Funding Insights of Minor Figures
Minor Figures has successfully raised a total of $217K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $217,000
- Total Rounds 2
- First Round $217,000
(Apr 2015)
- Investors Count 2
All 2 funding rounds of Minor Figures with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | Series A | – | – | ||
| Apr 2015 | $217,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Minor Figures
Minor Figures has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Danone Manifesto Ventures and Green Monday.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Food industry startups are funded by Danone Manifesto Ventures. | danoneventures.com | New York, United States | ||
Plant-based food ventures are funded by Green Monday's venture capital. | greenmonday.org | Kowloon, China |
Investor details for Minor Figures
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Minor Figures
34 people are tracked at Minor Figures (12 in leadership, 22 in team); the tracked headcount is 37.
| Name | Role | Group |
|---|---|---|
Stuart Forsyth | Co-Founder & CEO | Leadership |
Ed Nicholson | Operations Director | Leadership |
Lucy Rand | Vice President Of Commercial Growth | Leadership |
Vinay Bhindi | CFO | Leadership |
Giovanni Betteo | Director Of Sales, Coffee Channel | Leadership |
Melissa Hauser | President, Minor Figures North America | Leadership |
Stephanie Ford | Director, National Accounts | Leadership |
Gabrielle Greensted | Head Of Fp&a | Leadership |
Gregory Amann | Head Of On Trade - EMEA | Leadership |
Andy Kao | Head Of People | Leadership |
Marion Lemaire | Head Of Digital & Ecommerce | Leadership |
Brock Auxier | Senior Director Of Sales (us Grocery, Ecomm And Canada) | Leadership |
Joseph May | Senior Management Accountant | Team |
Nimisha Amin | Accounts Payable Analyst | Team |
Bryan Serwatka | Coffee Community Manager | Team |
Alix Walper | Regional Sales Manager, West | Team |
Abby Chestnut | Territory Sales Representative - Southeast | Team |
Mariah Mallek | Strategic Accounts Manager | Team |
Elisa de Petris | People & Culture Manager (emea) | Team |
Luke Maguinness | State Sales Manager | Team |
14 more people are available in the full profile.
Complete people profiles for Minor Figures
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Minor Figures
3 dated milestones of Minor Figures across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Minor Figures is founded.
- Funding First funding round of $217K.
- Funding Latest funding round, Series A,.
Competitors of Minor Figures
Minor Figures has 3 listed competitors in our database, 2 of them funded. They include Solo Coffee, 92° and Jimmy's Iced Coffee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| solocoffee.co.uk | 2018 | London, United Kingdom | $867,429 | 5 | Producer and supplier of ready to drink cold brew coffee | |
| 92degrees.coffee | 2014 | Liverpool, United Kingdom | $1.71M | 8 | Brand of coffee | |
| jimmysicedcoffee.com | 2010 | Christchurch, United Kingdom | 27 | Ready-to-drink coffee brand |
Detailed competitors of Minor Figures
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Minor Figures
The website of Minor Figures (minorfigures.com) receives about 35.5K visits a month and ranks #735,071 among all websites worldwide, #4,643 in Groceries.
- Monthly visits35.5K
▲ 13.8% vs previous month
- Unique visitors15.8K
per month
- Global rank#735,071
among all websites
- Category rank#4,643
Food and Drink · Groceries
- Bounce rate37%
- Pages per visit3.7
- Average visit56 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Minor Figures. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bulkbuydirect.co.uk | bulkbuydirect.co.uk | 100% | #538,583 | – | |
shop.sprouts.com | shop.sprouts.com | 94% | #17,632 | – | |
kaffee-rauscher.de | kaffee-rauscher.de | 75% | #1,450,352 | – | |
clumsygoat.co.uk | clumsygoat.co.uk | 66% | #329,762 | – | |
| alpro.com | 64% | 402.5K | #163,824 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Minor Figures
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Related news about Minor Figures
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Frequently Asked Questions about Minor Figures
Minor Figures was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Minor Figures is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Stuart Forsyth is the CEO of Minor Figures, as recorded in our data. They have also founded this company.
Minor Figures is a funded company, having raised a total of $217K across 2 funding rounds to date. The company's 1st funding round was a Seed of $217K, raised on Apr 2015.
Minor Figures has 37 employees.
Minor Figures was founded in 2014 in London, United Kingdom, as a manufacturer of coffee products within the beverage sector. Single-origin Brazilian coffees, black coffee, coffee milks, chocolates, and coconut variants are produced, with all items claimed organic except black coffee. Products are distributed online to customers in the UK and Australia, supported by operations led by co-founder and CEO Stuart Forsyth and Operations Director Ed Nicholson.
Minor Figures's top competitors include Solo Coffee, Jimmy's Iced Coffee and 92°.
Minor Figures offers Coffee 6-Pack, Subscriptions, and Merchandise.
Minor Figures has 2 investors. Key investors include Danone Manifesto Ventures, and Green Monday.
Minor Figures operates through Minor Figures Limited.