About MirrAR
MirrAR is a Retail company based in Chennai (India) founded in 2017 by Muthuraj M, Prakash J, and Anuja Prakash. AR-based virtual try-on solutions are provided for retailers. It operates in the Retail and Technology sectors. MirrAR has raised $44.09 thousand across 3 funding rounds from investors including Tetrus, THRIVE Agrifood and Sustainable Development Technology Canada. MirrAR was last valued at $200.71 thousand in April 2021. Its chief executive, as recorded, is Prakash J. MirrAR offers products and services including Virtual Tryon, MirrAR Live, VisualizAR, Simplisell, and MirrAR Metaverse. Its focus areas include E-Commerce Enablers, Customer Experience Management, Virtual Trial and Fashion.
Company details
MirrAR was founded in 2017 in Chennai, India, as a provider of AR-based virtual try-on and product visualization tools for the retail sector. A mobile app is offered to enable customers to try products online in categories including jewellery, opticals, apparel, and furniture. Operations focus on enhancing online shopping experiences through augmented reality integration.
- Annual Revenue$104.98 K (USD)16as on Mar 31, 2023
- Net Profit-$10.85 K (USD)-1166as on Mar 31, 2023
- EBITDA-$10.35 K (USD)-806as on Mar 31, 2023
- Total Equity Funding$44.09K (USD)
in 3 rounds
- InvestorsTetrus
& 2 more
Associated legal entities of MirrAR
MirrAR is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mirrar Innovation Technologies Private Limited CIN U74999TN2017PTC120086 | Active | 19 Dec 2017 | Chennai, Tamil Nadu | ₹0.8 Cr | 3 | View details | |
| Styledotme Fashion And Lifestyle Private Limited CIN U74900DL2015PTC287688 | Active | 23 Nov 2015 | New Delhi, Delhi | ₹2.1 Cr | 31 | 5 | View details |
Products & Services of MirrAR
MirrAR offers a comprehensive portfolio of products and services, including Virtual Tryon, MirrAR Live, VisualizAR, Simplisell, and MirrAR Metaverse.
Enables virtual try-on of products like jewelry and apparel.
Facilitates real-time video interactions with virtual try-on features.
Tracks user interactions with AR models for business insights.
Allows quick creation of online stores without coding.
Creates digital twins for metaverse shopping experiences.
Funding Insights of MirrAR
MirrAR has successfully raised a total of $44.09K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $44,091
- Total Rounds 3
- First Round $44,091
(Apr 2021)
- Investors Count 3
All 3 funding rounds of MirrAR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | Seed | – | – | ||
| May 2021 | Grant | – | – | ||
| Apr 2021 | $44,091 | Seed | $200,708 | Tetrus | – |
Last known valuation $200,708 (Apr 2021). 3 investors in total: 3 institutional.
Investors in MirrAR
MirrAR has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Tetrus, THRIVE Agrifood and Sustainable Development Technology Canada.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Food and agtech startups are accelerated by THRIVE programs. | thriveagrifood.com | Los Gatos, United States | ||
Venture capital firm focused on investing in clean tech sectors | sdtc.ca | Ottawa, Canada | ||
Enterprise legal search engine provider | tetruscorp.com | East Brunswick, United States |
Investor details for MirrAR
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of MirrAR
The boards of the 2 registered companies of MirrAR currently have 8 directors; the longest-serving is Madhav Raj Saraogi, appointed in 2015. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Madhav Raj Saraogi DIN 06776132 | Director | 23 Nov 2015 | 10 yrs 11 mo | Styledotme Fashion And Lifestyle Private Limited |
| Meghna Saraogi DIN 06776113 | Director | 23 Nov 2015 | 10 yrs 11 mo | Styledotme Fashion And Lifestyle Private Limited |
| Anuja DIN 07926275 | Managing Director | 19 Dec 2017 | 8 yrs 10 mo | Mirrar Innovation Technologies Private Limited |
| Jeevagan Prakash DIN 05301678 | Managing Director | 16 Nov 2018 | 7 yrs 11 mo | Mirrar Innovation Technologies Private Limited |
| Ambarish Raghuvanshi DIN 00233858 | Director | 30 Sep 2019 | 7 yrs 1 mo | Styledotme Fashion And Lifestyle Private Limited |
| Raghuraman Govindaraj DIN 05158187 | Director | 12 Jul 2021 | 5 yrs 3 mo | Mirrar Innovation Technologies Private Limited |
| Lalit Vijay DIN 07315243 | Director | 16 Aug 2022 | 4 yrs 2 mo | Styledotme Fashion And Lifestyle Private Limited |
| Vinay Chhajlani DIN 00078665 | Additional Director | 08 Sep 2025 | 1 yr 1 mo | Styledotme Fashion And Lifestyle Private Limited |
People of MirrAR
3 people are tracked at MirrAR (3 in leadership).
| Name | Role | Group |
|---|---|---|
Muthuraj M | Co-Founder | Leadership |
Prakash J | Founder & CEO | Leadership |
Anuja Prakash | Co-Founder | Leadership |
Complete people profiles for MirrAR
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of MirrAR
Figures of Styledotme Fashion And Lifestyle Private Limited, the primary company behind MirrAR, for FY 2024. Revenue was ₹2.08 Cr (-44% year on year). Net loss was -₹4.45 Cr (-214% margin). EBITDA was -₹5.85 Cr (-281% margin). Revenue has grown at a compounded annual rate of -10% over three years and +25% over five years.
- ₹2.08 CrRevenue · FY 2024 · -44% YoY
- -₹4.45 CrNet loss · -214% margin
- -₹5.85 CrEBITDA · -281% margin
- ₹20.1 LakhPaid-up capital
- 31Employees (provident fund records)
- -10%Revenue CAGR, 3 years
- +25%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Styledotme Fashion And Lifestyle Private Limited are on its company page.
Detailed financial statements for MirrAR
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of MirrAR
3 dated milestones of MirrAR across 6 years, from founding to its latest funding, stage changes and deals.
- Founded MirrAR is founded.
- Funding First funding round of $44K.
- Funding Latest funding round, Seed,.
Web traffic of MirrAR
The website of MirrAR (mirrar.in) receives about 2.1K visits a month.
- Monthly visits2.1K
▼ 1.4% vs previous month
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as MirrAR (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Frequently Asked Questions about MirrAR
MirrAR was founded in 2017 and raised its 1st funding round 4 years after it was founded.
MirrAR is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
Prakash J is the CEO of MirrAR, as recorded in our data. They have also founded this company.
MirrAR is a funded company, having raised a total of $44.09K across 3 funding rounds to date. The company's 1st funding round was a Seed of $44.09K, raised on Apr 2021.
Annual revenue of MirrAR is $104.98K as on Mar 31, 2023.
MirrAR was founded in 2017 in Chennai, India, as a provider of AR-based virtual try-on and product visualization tools for the retail sector. A mobile app is offered to enable customers to try products online in categories including jewellery, opticals, apparel, and furniture. Operations focus on enhancing online shopping experiences through augmented reality integration.
MirrAR offers Virtual Tryon, MirrAR Live, VisualizAR, Simplisell, and MirrAR Metaverse.
MirrAR has 3 investors. Key investors include Tetrus, THRIVE Agrifood, and Sustainable Development Technology Canada.
The valuation of MirrAR is $200.71K as of Apr 2021.
MirrAR is associated with 2 legal entities: Styledotme Fashion And Lifestyle Private Limited, Mirrar Innovation Technologies Private Limited.
The legal entities of MirrAR currently have 8 directors, including Ambarish Raghuvanshi, Lalit Vijay, Madhav Raj Saraogi and others.