About Mirriad
Mirriad is a publicly listed company based in London (United Kingdom) founded in 2007. AI-powered ads are integrated into video content by the platform. It operates in the Technology, Media & Entertainment, and Retail sectors. Mirriad has raised $37.09 million across 14 funding rounds from investors including Gov.uk, Zee Entertainment Enterprises and Oxford Technology. Mirriad offers products and services including Virtual Product Placement and Diverse Supplier Marketplace. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its legal entity is MIRRIAD ADVERTISING PLC.
Company details
Mirriad was founded in 2007 and is headquartered in London, United Kingdom. The company operates in the advertising sector, where an AI-driven platform is utilized to insert branded assets, products, and ads into existing video content such as music videos and TV programs. Integration is facilitated across various content platforms, allowing brands and advertising agencies to manage and execute multi-title campaigns efficiently.
- Headquarters London, United Kingdom
- Stage Public
- SectorsTechnologyMedia & Entertainment Retail
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website mirriad.com
- Social LinkedIn X Facebook Instagram
- Legal Name Mirriad Advertising Plc
- Date of Incorporation 20 Apr, 2015
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$1.25 M (USD)-44.37as on Dec 31, 2024
- Net Profit-$10.54 M (USD)23.11as on Dec 31, 2024
- EBITDA-$10.73 M (USD)22.83as on Dec 31, 2024
- Total Equity Funding$37.09M (USD)
in 14 rounds
- Latest Funding Round$7.1M (USD), Post-IPO
May 2023
- InvestorsGov.uk
& 11 more
Products & Services of Mirriad
Mirriad offers a comprehensive portfolio of products and services, including Virtual Product Placement and Diverse Supplier Marketplace.
AI tool for inserting brands into content to enhance viewer engagement.
Platform connecting brands with diverse creators for targeted advertising.
Funding Insights of Mirriad
Mirriad has successfully raised a total of $37.09M across 14 strategic funding rounds. The most recent funding activity was a Post-IPO round of $7.1 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.09M
- Total Rounds 14
- Last Round Post-IPO — $7.1M
- First Round $4.04M
(Sep 2007)
- Investors Count 12
Latest 10 of 14 funding rounds of Mirriad with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $7.1M | Post-IPO | – | – | – |
| Jul 2019 | $17.61M | Post-IPO | – | – | – |
| Aug 2016 | $4.94M | Series D | – | – | |
| Mar 2016 | $15M | Series D | – | – | |
| Dec 2015 | Series C | – | – | ||
| May 2015 | Series C | – | – | ||
| Oct 2014 | $311,000 | Series B | – | – | |
| Mar 2013 | $5.48M | Series B | – | – | |
| Jul 2012 | $3.88M | Series B | – | – | – |
| May 2011 | $1.22M | Grant | – | – |
12 investors in total: 12 institutional.
Investors in Mirriad
Mirriad has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include Gov.uk, Zee Entertainment Enterprises and Oxford Technology.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Tech companies are invested in by Parkwalk venture capital firm. | parkwalkadvisors.com | London, United Kingdom | ||
Venture capital and advisory services are offered across multiple sectors. | 2001 | ipgroupplc.com | London, United Kingdom | |
Venture capital investments are provided to creative technology startups. | edge.vc | London, United Kingdom | ||
Early-stage venture capital is invested in UK technology sectors. | oxcp.com | Oxford, United Kingdom | ||
Early-stage micro-VC investments are focused on UK companies. | 1983 | oxfordtechnology.com | ||
| londonseedcapital.com | ||||
| segrowthfund.co.uk | ||||
Entertainment content is produced and distributed by Zee Entertainment Enterprises. | 1982 | zee.com | Mumbai, India | |
Online government services and information are provided to users. | 1707 | gov.uk | London, United Kingdom |
Investor details for Mirriad
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mirriad
11 people are tracked at Mirriad (11 in team).
| Name | Role | Group |
|---|---|---|
Shramana Bhattacharya | Campaign Designer | Team |
Milan Rajpoot | Sales Manager | Team |
Janani Sampathkumar | Software Developer | Team |
Mark Melvin | GM | Team |
Omkkar Sawant | Manager Operations - India | Team |
Steph S. | Campaign Operations Manager | Team |
Peter Dixon | Principal Developer / Architect | Team |
Guilherme Amoroso Romão | Software Engineer | Team |
Karen Magnani | Svp, Business Development & Customer Success | Team |
Bhavika Sarda | Regional Operation Lead | Team |
Vijay Shinde | Mirriad Advertising | Team |
Complete people profiles for Mirriad
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Mirriad
Mirriad is a publicly listed company on the LSE with ticker symbol MIRI in UK, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date19 Dec 2017
- Listed onLSE: MIRI
- Listed entityMirriad Advertising plc
- Exchange sectorCommercial services
Timeline of Mirriad
4 dated milestones of Mirriad across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Mirriad is founded.
- Funding First funding round of $4.0M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $7.1M.
Web traffic of Mirriad
The website of Mirriad (mirriad.com) receives about 6.1K visits a month and ranks #2,202,003 among all websites worldwide, #9,716 in Marketing and Advertising.
- Monthly visits6.1K
▼ 35.3% vs previous month
- Unique visitors4.1K
per month
- Global rank#2,202,003
among all websites
- Category rank#9,716
Business and Consumer Services · Marketing and Advertising
- Bounce rate35%
- Pages per visit2.1
- Average visit44 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Mirriad. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
movieplacement.com | movieplacement.com | 100% | – | ||
mmiproductplacement.com | mmiproductplacement.com | 100% | – | ||
| rangeme.com | 59% | 160K | #219,319 | View details | |
brandchannel.com | brandchannel.com | 55% | – | ||
allthingsd.com | allthingsd.com | 40% | #1,737,971 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Mirriad
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Mirriad
Complete news archive for Mirriad
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Frequently Asked Questions about Mirriad
Mirriad was founded in 2007.
Mirriad is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mirriad is a funded company, having raised a total of $37.09M across 14 funding rounds to date. The company's 1st funding round was a Grant of $1.22M, raised on Sep 2007.
Annual revenue of Mirriad is $1.25M as on Dec 31, 2024.
Mirriad was founded in 2007 and is headquartered in London, United Kingdom. The company operates in the advertising sector, where an AI-driven platform is utilized to insert branded assets, products, and ads into existing video content such as music videos and TV programs. Integration is facilitated across various content platforms, allowing brands and advertising agencies to manage and execute multi-title campaigns efficiently.
Mirriad offers Virtual Product Placement and Diverse Supplier Marketplace.
Yes, Mirriad is publicly traded on LSE under the ticker symbol MIRI.
Mirriad has 12 investors. Key investors include Gov.uk, Zee Entertainment Enterprises, Oxford Technology, IP Group, and STV Group.
Mirriad operates through Mirriad Advertising Plc.