About Mirriad
Mirriad is a company based in London (United Kingdom) founded in 2007.. Mirriad has raised $37.09 million across 14 funding rounds from investors including Gov.uk, Zee Entertainment Enterprises and Oxford Technology. Mirriad offers products and services including Virtual Product Placement and Diverse Supplier Marketplace. Mirriad operates in a competitive market with competitors including Klaviyo, Vimeo, Elastic Path Software, JW Player and CommerceIQ, among others.
- Headquarter London, United Kingdom
- Stage Public
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Sectors
TechnologyMedia & Entertainment Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mirriad Advertising Plc
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Annual Revenue
$1.25 M (USD)-44.37as on Dec 31, 2024
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Net Profit
$-10.54 M (USD)23.11as on Dec 31, 2024
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EBITDA
$-10.73 M (USD)22.83as on Dec 31, 2024
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Total Equity Funding
$37.09 M (USD)
in 14 rounds
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Latest Funding Round
$7.1 M (USD), Post-IPO
May 26, 2023
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Investors
Gov.uk
& 11 more
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Employee Count
Employee Count
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IPO & Listings of Mirriad
Mirriad is a publicly listed company on the LSE with ticker symbol MIRI in UK, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Mirriad
Mirriad offers a comprehensive portfolio of products and services, including Virtual Product Placement and Diverse Supplier Marketplace. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI tool for inserting brands into content to enhance viewer engagement.
Platform connecting brands with diverse creators for targeted advertising.
Unlock access to complete
Funding Insights of Mirriad
Mirriad has successfully raised a total of $37.09M across 14 strategic funding rounds. The most recent funding activity was a Post-IPO round of $7.1 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 14
- Last Round Post-IPO — $7.1M
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First Round
First Round
(27 Sep 2007)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2023 | Amount | Post-IPO - Mirriad | Valuation |
investors |
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| Jul, 2019 | Amount | Post-IPO - Mirriad | Valuation |
investors |
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| Aug, 2016 | Amount | Series D - Mirriad | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mirriad
Mirriad has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include Gov.uk, Zee Entertainment Enterprises and Oxford Technology. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Founded Year | Domain | Location | |
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Tech companies are invested in by Parkwalk venture capital firm.
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Founded Year | Domain | Location | |
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Venture capital and advisory services are offered across multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mirriad
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mirriad
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mirriad Comparisons
Competitors of Mirriad
Mirriad operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Vimeo, Elastic Path Software, JW Player and CommerceIQ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
Video hosting, creation, management, and streaming services are provided.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Web video player software and content management solutions are provided.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mirriad
Frequently Asked Questions about Mirriad
When was Mirriad founded?
Mirriad was founded in 2007.
Where is Mirriad located?
Mirriad is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Mirriad a funded company?
Mirriad is a funded company, having raised a total of $37.09M across 14 funding rounds to date. The company's 1st funding round was a Series D of $4.94M, raised on Sep 27, 2007.
What is the annual revenue of Mirriad?
Annual revenue of Mirriad is $1.25M as on Dec 31, 2024.
What does Mirriad do?
Mirriad was founded in 2007 and is headquartered in London, United Kingdom. The company operates in the advertising sector, where an AI-driven platform is utilized to insert branded assets, products, and ads into existing video content such as music videos and TV programs. Integration is facilitated across various content platforms, allowing brands and advertising agencies to manage and execute multi-title campaigns efficiently.
What products or services does Mirriad offer?
Mirriad offers Virtual Product Placement and Diverse Supplier Marketplace.
Is Mirriad publicly traded?
Yes, Mirriad is publicly traded on LSE under the ticker symbol MIRI.
Who are Mirriad's investors?
Mirriad has 12 investors. Key investors include Gov.uk, Zee Entertainment Enterprises, Oxford Technology, IP Group, and STV Group.
What is Mirriad's ticker symbol?
The ticker symbol of Mirriad is MIRI on LSE.