About Mirriad
Mirriad is a company based in London (United Kingdom) founded in 2007. Mirriad has raised $37.09 million across 14 funding rounds from investors including Gov.uk, Zee Entertainment Enterprises and Oxford Technology. Mirriad offers products and services including Virtual Product Placement and Diverse Supplier Marketplace. Mirriad operates in a competitive market with competitors including Klaviyo, Vimeo, Elastic Path Software, JW Player and CommerceIQ, among others.
- Headquarter London, United Kingdom
- Stage Public
-
Sectors
TechnologyMedia & Entertainment Retail
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
- Legal Name Mirriad Advertising Plc
- Date of Incorporation 20 Apr, 2015
- Jurisdiction LONDON, ENGLAND
-
Annual Revenue
$1.25 M (USD)-44.37as on Dec 31, 2024
-
Net Profit
-$10.54 M (USD)23.11as on Dec 31, 2024
-
EBITDA
-$10.73 M (USD)22.83as on Dec 31, 2024
-
Total Equity Funding
$37.09 M (USD)
in 14 rounds
-
Latest Funding Round
$7.1 M (USD), Post-IPO
May 26, 2023
-
Investors
Gov.uk
& 11 more
-
Employee Count
Not available
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
IPO & Listings of Mirriad
Mirriad is a publicly listed company on the LSE with ticker symbol MIRI in UK, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Mirriad
Mirriad offers a comprehensive portfolio of products and services, including Virtual Product Placement and Diverse Supplier Marketplace.
AI tool for inserting brands into content to enhance viewer engagement.
Platform connecting brands with diverse creators for targeted advertising.
People of Mirriad
Unlock access to complete
Funding Insights of Mirriad
Mirriad has successfully raised a total of $37.09M across 14 strategic funding rounds. The most recent funding activity was a Post-IPO round of $7.1 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Mirriad
Mirriad has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include Gov.uk, Zee Entertainment Enterprises and Oxford Technology.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors
|
Locked | Locked | Locked | |
|
Tech companies are invested in by Parkwalk venture capital firm.
|
Locked | Locked | Locked | |
|
Venture capital and advisory services are offered across multiple sectors.
|
Locked | Locked | Locked |
Investor details for Mirriad
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Mirriad
Investment portfolio details for Mirriad
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Mirriad
Detailed financials for Mirriad
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Mirriad Comparisons
Peer comparison for Mirriad
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Mirriad
Mirriad operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Vimeo, Elastic Path Software, JW Player and CommerceIQ, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
SaaS email marketing solutions are offered to e-commerce businesses.
|
|
| Locked | Locked | Locked |
Video hosting, creation, management, and streaming services are provided.
|
|
| Locked | Locked | Locked |
API-based enterprise commerce and content management platform is delivered.
|
|
| Locked | Locked | Locked |
Web video player software and content management solutions are provided.
|
|
| Locked | Locked | Locked |
AI platform for retail ecommerce management and optimization is provided.
|
|
| Locked | Locked | Locked |
Marketing solutions for e-commerce businesses are provided by Bango.
|
Detailed competitors of Mirriad
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Mirriad
Complete news archive for Mirriad
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Mirriad
Mirriad was founded in 2007.
Mirriad is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mirriad is a funded company, having raised a total of $37.09M across 14 funding rounds to date.
Annual revenue of Mirriad is $1.25M as on Dec 31, 2024.
Mirriad was founded in 2007 and is headquartered in London, United Kingdom. The company operates in the advertising sector, where an AI-driven platform is utilized to insert branded assets, products, and ads into existing video content such as music videos and TV programs. Integration is facilitated across various content platforms, allowing brands and advertising agencies to manage and execute multi-title campaigns efficiently.
Mirriad offers Virtual Product Placement and Diverse Supplier Marketplace.
Yes, Mirriad is publicly traded on LSE under the ticker symbol MIRI.
Mirriad has 12 investors. Key investors include Gov.uk, Zee Entertainment Enterprises, Oxford Technology, IP Group, and STV Group.
The ticker symbol of Mirriad is MIRI on LSE.