About Misfits Market
Misfits Market is a company based in Philadelphia (United States) founded in 2018 by Abhi Ramesh. It operates as a Subscription Services, and Direct-to-Consumer (D2C). Misfits Market has raised $526.5 million across 4 funding rounds from investors including Accel, SoftBank Vision Fund and Valor Equity Partners. Misfits Market has completed 2 acquisitions, including Imperfect Foods and The Rounds. Misfits Market offers products and services including Grocery Delivery, Organic Produce, and Rescued Foods. Misfits Market operates in a competitive market with competitors including Ungraded Produce, Local Carrot, Livecart and Perfectly Imperfect Produce, among others.
- Headquarter Philadelphia, United States
- Founders Abhi Ramesh
- Stage Unicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$526.5 M (USD)
in 4 rounds
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Latest Funding Round
$225 M (USD), Series C
Sep 14, 2021
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Investors
Accel
& 5 more
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Employee Count
Employee Count
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Investments & Acquisitions
Imperfect Foods
& 1 more
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Products & Services of Misfits Market
Misfits Market offers a comprehensive portfolio of products and services, including Grocery Delivery, Organic Produce, and Rescued Foods. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Groceries are delivered with focus on sustainability and quality.
Fresh organic produce is sourced to reduce food waste.
Ugly produce and rescued foods are offered for sustainability.
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Software Development Team
17 people
Leadership Team
15 people
Operations Team
8 people
Senior Team
8 people
Sales and Marketing
8 people
Finance and Accounting
6 people
Human Resources and Administration
5 people
Product Management Team
3 people
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Funding Insights of Misfits Market
Misfits Market has successfully raised a total of $526.5M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $225 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $225.0M
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First Round
First Round
(11 Jun 2019)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2021 | Amount | Series C - Misfits Market | Valuation | SoftBank Vision Fund | |
| Apr, 2021 | Amount | Series C - Misfits Market | Valuation | Accel | |
| Jul, 2020 | Amount | Series B - Misfits Market | Valuation | Valor Equity Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Misfits Market
Misfits Market has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Accel, SoftBank Vision Fund and Valor Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology and startups.
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Private equity firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Misfits Market
Misfits Market has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Imperfect Foods and The Rounds. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online retailer offering subscription-based multi-category products
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2020 | ||||
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Surplus groceries are delivered via an online subscription service.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Misfits Market
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Misfits Market Comparisons
Competitors of Misfits Market
Misfits Market operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ungraded Produce, Local Carrot, Livecart and Perfectly Imperfect Produce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides customizable produce boxes to minimize waste and support healthy meals.
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| domain | founded_year | HQ Location |
Provides financial planning, consulting, investments, and risk management for clients and organizations.
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| domain | founded_year | HQ Location |
Provides an AI-powered platform for convenient grocery delivery services.
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| domain | founded_year | HQ Location |
Operates an e-commerce platform specializing in visually imperfect produce to reduce waste and promote sustainability.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Misfits Market
Frequently Asked Questions about Misfits Market
When was Misfits Market founded?
Misfits Market was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is Misfits Market located?
Misfits Market is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Who is the current CEO of Misfits Market?
Abhi Ramesh is the current CEO of Misfits Market. They have also founded this company.
Is Misfits Market a funded company?
Misfits Market is a funded company, having raised a total of $526.5M across 4 funding rounds to date. The company's 1st funding round was a Series B of $85M, raised on Jun 11, 2019.
What does Misfits Market do?
Misfits Market is engaged in providing online grocery delivery services across the United States. Operations are centered on reducing food waste by sourcing high-quality, organic produce and rescued foods from values-aligned farmers and producers. A flexible subscription model is offered, allowing customers to shop weekly or skip orders as needed. The focus is placed on sustainability, nutrition, and flavor over appearance, with products ranging from fresh produce to pantry staples, dairy, meats, and snacks. Efforts are made to build a stronger, less wasteful food system through partnerships with smaller farms and emerging brands.
Who are the top competitors of Misfits Market?
Misfits Market's top competitors include Ungraded Produce, Local Carrot and Livecart.
What products or services does Misfits Market offer?
Misfits Market offers Grocery Delivery, Organic Produce, and Rescued Foods.
How many acquisitions has Misfits Market made?
Misfits Market has made 2 acquisitions, including Imperfect Foods, and The Rounds.
Who are Misfits Market's investors?
Misfits Market has 6 investors. Key investors include Accel, SoftBank Vision Fund, Valor Equity Partners, Greenoaks, and Sound Ventures.
What is Misfits Market's valuation?
The valuation of Misfits Market is $2B as of Sep 2021.