About Mission
Mission is a company based in London (United Kingdom) founded in 2019 by Tom Whittle. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Mission has raised $2.59 million across 1 funding round. The company has 5 employees as of December 31, 2021. Mission offers products and services including Perform Matcha Superblend, Hydrate Powder, and Sleep Powder. Mission operates in a competitive market with competitors including WOW HYDRATE, CACTO Drinks, Chu Lo, KETOLife and DRGN Drink, among others.
- Headquarter London, United Kingdom
- Employees 5 as on 31 Dec, 2021
- Founders Tom Whittle
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Mission Health & Wellness Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.59 M (USD)
in 1 rounds
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Latest Funding Round
$2.59 M (USD), Angel Round
Mar 14, 2025
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Investors
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Employee Count
5
as on Dec 31, 2021
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Products & Services of Mission
Mission offers a comprehensive portfolio of products and services, including Perform Matcha Superblend, Hydrate Powder, and Sleep Powder. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Natural drink blend for sustained energy and performance.
Powder mix designed for hydration and athletic endurance.
Powder formulated to improve sleep and reduce stress.
Funding Insights of Mission
Mission has successfully raised a total of $2.59M through 1 strategic funding round. The most recent funding activity was a Angel Round round of $2.59 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Angel Round — $2.6M
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First Round
First Round
(14 Mar 2025)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2025 | Amount | Angel Round - Mission | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Mission
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mission
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mission Comparisons
Competitors of Mission
Mission operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WOW HYDRATE, CACTO Drinks, Chu Lo, KETOLife and DRGN Drink, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides sugar-free sports drinks with protein and electrolytes for athletes and consumers.
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| domain | founded_year | HQ Location |
Natural prickly pear juice drinks enriched with electrolytes are offered.
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| domain | founded_year | HQ Location |
Soft drink products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Provides ketogenic supplements and energy gels for low-carb lifestyles.
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| domain | founded_year | HQ Location |
Sparkling Turmeric Superdrink for wellness, energy, and rehydration via online sales.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Mission
When was Mission founded?
Mission was founded in 2019 and raised its 1st funding round 6 years after it was founded.
Where is Mission located?
Mission is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Mission a funded company?
Mission is a funded company, having raised a total of $2.59M across 1 funding round to date. The company's 1st funding round was a Angel Round of $2.59M, raised on Mar 14, 2025.
How many employees does Mission have?
As of Dec 31, 2021, the latest employee count at Mission is 5.
What does Mission do?
Mission is engaged in the production of natural performance drinks, including teas, powders, and cans, aimed at enhancing energy, hydration, focus, and recovery. The company serves a wide range of customers, from elite athletes to everyday individuals, with products used by premier league teams and F1 athletes. Solutions are developed with 100 natural ingredients, focusing on sustainability and science-backed formulations. The sector primarily targeted is functional beverages within the consumer goods industry.
Who are the top competitors of Mission?
Mission's top competitors include Chu Lo, CACTO Drinks and WOW HYDRATE.
What products or services does Mission offer?
Mission offers Perform Matcha Superblend, Hydrate Powder, and Sleep Powder.