About Mission
Mission is a Retail company based in London (United Kingdom) founded in 2019 by Tom Whittle. Plant-based energy drinks are offered via an online platform. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Mission has raised $2.59 million across 1 funding round. The company has 5 employees. Its website drink-mission.com draws about 49 thousand monthly visits. Mission offers products and services including Perform Matcha Superblend, Hydrate Powder, and Sleep Powder. Its focus areas include Consumer Goods, Food & Beverage and Functional Drinks. Its legal entity is MISSION HEALTH & WELLNESS LIMITED. Its competitors include WOW HYDRATE, CACTO Drinks and Chu Lo; 1 of its 3 listed competitors has raised funding.
Company details
Mission is engaged in the production of natural performance drinks, including teas, powders, and cans, aimed at enhancing energy, hydration, focus, and recovery. The company serves a wide range of customers, from elite athletes to everyday individuals, with products used by premier league teams and F1 athletes. Solutions are developed with 100 natural ingredients, focusing on sustainability and science-backed formulations. The sector primarily targeted is functional beverages within the consumer goods industry.
- Headquarters London, United Kingdom
- Employees 5
- Founders Tom Whittle
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Website drink-mission.com
- Social LinkedIn Facebook Instagram
- Legal Name Mission Health & Wellness Limited
- Total Equity Funding$2.59M (USD)
in 1 rounds
- Latest Funding Round$2.59M (USD), Angel Round
Mar 2025
- Employee Count5
Products & Services of Mission
Mission offers a comprehensive portfolio of products and services, including Perform Matcha Superblend, Hydrate Powder, and Sleep Powder.
Natural drink blend for sustained energy and performance.
Powder mix designed for hydration and athletic endurance.
Powder formulated to improve sleep and reduce stress.
Funding Insights of Mission
Mission has successfully raised a total of $2.59M through 1 strategic funding round. The most recent funding activity was a Angel Round of $2.59 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.59M
- Total Rounds 1
- Last Round Angel Round — $2.59M
- First Round $2.59M
(Mar 2025)
All 1 funding rounds of Mission with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $2.59M | Angel Round | – | – | – |
People of Mission
1 people are tracked at Mission (1 in leadership); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
Tom Whittle | Founder | Leadership |
Complete people profiles for Mission
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Mission
2 dated milestones of Mission across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Mission is founded.
- Funding First funding round of $2.6M.
Competitors of Mission
Mission has 3 listed competitors in our database, 1 of them funded. They include WOW HYDRATE, CACTO Drinks and Chu Lo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wowhydrate.com | 2016 | Loughton, United Kingdom | Provides sugar-free sports drinks with protein and electrolytes for athletes and consumers. | |||
| cactodrinks.com | 2020 | Bristol, United Kingdom | Natural prickly pear juice drinks enriched with electrolytes are offered. | |||
| chu-lo.com | 2019 | Manchester, United Kingdom | $414,724 | 1 | Soft drink products are offered through an internet-first brand. |
Detailed competitors of Mission
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Mission
The website of Mission (drink-mission.com) receives about 49K visits a month and ranks #697,778 among all websites worldwide, #4,380 in Groceries.
- Monthly visits49K
▼ 1.4% vs previous month
- Unique visitors19.7K
per month
- Global rank#697,778
among all websites
- Category rank#4,380
Food and Drink · Groceries
- Bounce rate46%
- Pages per visit1.7
- Average visit33 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Mission. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
urushop.co.uk | urushop.co.uk | 100% | #1,240,065 | – | |
vilgain.co.uk | vilgain.co.uk | 97% | #296,359 | – | |
| welleasy.co.uk | 94% | 187K | #170,470 | View details | |
yerbacrew.com | yerbacrew.com | 89% | #868,439 | – | |
| twinings.co.uk | 79% | #152,152 | View details |
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Related news about Mission
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Frequently Asked Questions about Mission
Mission was founded in 2019 and raised its 1st funding round 6 years after it was founded.
Mission is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mission is a funded company, having raised a total of $2.59M across 1 funding round to date. The company's 1st funding round was a Angel Round of $2.59M, raised on Mar 2025.
Mission has 5 employees.
Mission is engaged in the production of natural performance drinks, including teas, powders, and cans, aimed at enhancing energy, hydration, focus, and recovery. The company serves a wide range of customers, from elite athletes to everyday individuals, with products used by premier league teams and F1 athletes. Solutions are developed with 100 natural ingredients, focusing on sustainability and science-backed formulations. The sector primarily targeted is functional beverages within the consumer goods industry.
Mission's top competitors include Chu Lo, CACTO Drinks and WOW HYDRATE.
Mission offers Perform Matcha Superblend, Hydrate Powder, and Sleep Powder.
Mission operates through Mission Health & Wellness Limited.