About Mitre 10
Mitre 10 is a Retail company based in Heatherton (Australia) founded in 1959, and was acquired by Metcash in October 2015. Lighting, cleaning, furniture, kitchen appliances, and security products are retailed. Mitre 10 has completed 1 acquisition, including Home Hardware. Its chief executive, as recorded, is Mark Burrowes. Its website mitre10.com.au draws about 2.3 million monthly visits. Its focus areas include Consumer Goods and Retailers.
Company details
Mitre 10 was founded in 1959 and is headquartered in Heatherton, Australia. Retail operations are conducted in the home improvement sector, with products including lighting, cleaning supplies, furniture, kitchen appliances, and security items offered through physical stores and the mitre10.com.au domain. The company serves customers across Australia, with leadership directed by CEO Mark Burrowes.
- Headquarters Heatherton, Australia
- Stage Acquired
- SectorsRetail
- Website category Home and Garden
- Website mitre10.com.au
- Social LinkedIn X Facebook
- Acquired by Metcash (Oct 2015)
- Investors
- Investments & Acquisitions
- Acquired byMetcash
(Oct 2015)
Investors in Mitre 10
Mitre 10 has secured backing from 1 investor. Prominent investors backing the company include Metcash.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wholesale distribution and marketing company operating in food, liquor and hardware sectors | 1927 | metcash.com | North Ryde, Australia |
Investor details for Mitre 10
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Mitre 10
16 people are tracked at Mitre 10 (2 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Mark Burrowes | CEO | Leadership |
Derek Bye | General Manager - Tasmania | Leadership |
Brett Martin | Business Unit Manager - Trade | Team |
Stuart Vincent | Commercial Analyst | Team |
Ryan White | Trade Sales And Development Manager Nsw/act | Team |
Adam Wildin | Trade Account Manager | Team |
Aimee Parle | Category Manager - Store Support | Team |
Jeff Fenton | Sales & Service Support Manager | Team |
Hasitha Mahawattegedera | Finance Manager | Team |
Jane Kalogeropoulos | Human Resources Advisor | Team |
Jay Coady | Sales Executive Danahers Mitre 10 Trade | Team |
Dhanushka Papiliya | Finance Officer | Team |
Leigh Sullivan | Logistics Operations Manager | Team |
Jacob Perry | Store Manager | Team |
Erin Victor | Communications & Events Manager | Team |
Jessica Lindsay | Category Manager | Team |
Complete people profiles for Mitre 10
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Mitre 10
Mitre 10 has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Home Hardware.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Supplier of timber & hardware products | homehardware.com.au | Heatherton, Australia | 1993 | Aug 2016 | $165M |
Complete acquisition details for Mitre 10
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Mitre 10
3 dated milestones of Mitre 10 across 57 years, from founding to its latest funding, stage changes and deals.
- Founded Mitre 10 is founded.
- Exit Acquired by Metcash.
- Acquisition Acquires Home Hardware.
Web traffic of Mitre 10
The website of Mitre 10 (mitre10.com.au) receives about 2.3M visits a month and ranks #21,680 among all websites worldwide, #228 in Home and Garden.
- Monthly visits2.3M
▼ 1.7% vs previous month
- Unique visitors1.1M
per month
- Global rank#21,680
among all websites
- Category rank#228
Home and Garden · Home and Garden
- Bounce rate43%
- Pages per visit4.0
- Average visit3 min 09 sec
- DevicesDesktop 23% Β· Mobile 77%
Websites whose visitors overlap most with Mitre 10. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bunnings.com.au | 100% | 31.6M | #1,360 | View details | |
| homehardware.com.au | 90% | 127.3K | #262,313 | View details | |
stratco.com.au | stratco.com.au | 84% | #66,455 | β | |
| reece.com.au | 51% | 648.8K | #71,059 | View details | |
thriftylink.com.au | thriftylink.com.au | 50% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
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- Audience overlap
- Engagement analytics
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Frequently Asked Questions about Mitre 10
Mitre 10 was founded in 1959.
Mitre 10 is headquartered in Heatherton, Australia. It is registered at Heatherton, Victoria, Australia.
Mark Burrowes is the CEO of Mitre 10, as recorded in our data.
Mitre 10 was founded in 1959 and is headquartered in Heatherton, Australia. Retail operations are conducted in the home improvement sector, with products including lighting, cleaning supplies, furniture, kitchen appliances, and security items offered through physical stores and the mitre10.com.au domain. The company serves customers across Australia, with leadership directed by CEO Mark Burrowes.
Mitre 10 has made 1 acquisition, including Home Hardware.
Mitre 10 has 1 investor. Key investors include Metcash.
Yes. Mitre 10 was acquired by Metcash in October 2015.
The website of Mitre 10 receives about 2.3 million visits a month and ranks #21,680 among all websites worldwide.
