About Mobilemart
Mobilemart is a Financial Services company based in Johannesburg (South Africa) founded in 2014, and was acquired by Lesaka in May 2026. B2B provider of VAS integration for airtime, data, and utility payments. It operates on a B2B model in Financial Services and Telecommunications sectors. Mobilemart offers products and services including Fulcrum. Its focus areas include FinTech, Payment Tech, Utility Services and Transaction Integration. Its competitors include Smartcall and Easypay Everywhere.
Company details
Mobilemart is a B2B provider specializing in Value-Added Services integration in South Africa. They operate the Fulcrum platform, a cloud-based system with 99 uptime, connecting clients to services like airtime, data, vouchers, and utility payments. Based in Sandton, they simplify operations for diverse clients through reliable, tailored solutions. Their team focuses on building strong relationships and delivering personalized support to meet unique business needs.
- Headquarters Johannesburg, South Africa
- Stage Acquired
- SectorsFinancial ServicesTelecommunications
- Email••••••••
- Phone•••• ••••
- Website mobilemart.co.za
- Social LinkedIn
- Acquired by Lesaka (May 2026)
Products & Services of Mobilemart
Mobilemart offers a comprehensive portfolio of products and services, including Fulcrum.
Cloud-based system for reliable VAS integration of airtime and utilities.
Investors in Mobilemart
Mobilemart has secured backing from 1 investor. Prominent investors backing the company include Lesaka.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Bill payments, POS solution and card acceptance solution for consumers and businesses | 1997 | lesakatech.com | Cape Town, South Africa |
Investor details for Mobilemart
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- Round participation
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Timeline of Mobilemart
2 dated milestones of Mobilemart across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Mobilemart is founded.
- Exit Acquired by Lesaka.
Competitors of Mobilemart
Mobilemart has 2 listed competitors in our database. They include Smartcall and Easypay Everywhere.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smartcall.co.za | 1998 | South Africa | Smartcall is engaged in distributing Vodacom starter packs and airtime in South Africa. | |||
| epe-online.co.za | 2016 | Johannesburg, South Africa | Provides banking solutions, personal loans, and insurance for financial needs. |
Detailed competitors of Mobilemart
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Frequently Asked Questions about Mobilemart
Mobilemart was founded in 2014.
Mobilemart is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Mobilemart is a B2B provider specializing in Value-Added Services integration in South Africa. They operate the Fulcrum platform, a cloud-based system with 99 uptime, connecting clients to services like airtime, data, vouchers, and utility payments. Based in Sandton, they simplify operations for diverse clients through reliable, tailored solutions. Their team focuses on building strong relationships and delivering personalized support to meet unique business needs.
Mobilemart's top competitors include Smartcall and Easypay Everywhere.
Mobilemart offers Fulcrum.
Mobilemart has 1 investor. Key investors include Lesaka.
Yes. Mobilemart was acquired by Lesaka in May 2026.