About Modibodi
Modibodi is a Retail company based in Balmain (Australia) founded in 2013 by Kristy Chong, and was acquired by Essity in July 2022. Internet first brand of eco-friendly menstrual inner wear for women. Its chief executive, as recorded, is Kristy Chong. Its website modibodi.com draws about 372 thousand monthly visits. Modibodi offers products and services including Period Underwear, Period Swimwear, and Teen Packs. Its focus areas include Consumer Goods, Apparel Brands, Performance Fabric and Inner wear.
Company details
Internet first brand of eco-friendly menstrual innerwear for women. The product catalog includes innerwear in various styles like bikinis, thongs, high waist, french cut, boy shorts, and more. The users can take a quiz to find inner wear based on requirements. The product absorbs periods of perspiration and incontinence. The company claims that the product is made of recycled fabric.
Products & Services of Modibodi
Modibodi offers a comprehensive portfolio of products and services, including Period Underwear, Period Swimwear, and Teen Packs.
Leak-proof underwear for absorbing menstrual blood and sweat.
Swimwear with built-in protection for water-based activities.
Bundles of youth-sized leak-proof products for teens.
Investors in Modibodi
Modibodi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Essity and Quadrant Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth partnerships are facilitated by Quadrant Private Equity. | quadrantpe.com.au | Sydney, Australia | ||
Brand of multi category baby care products | 2017 | essity.com | Stockholm, Sweden |
Investor details for Modibodi
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People of Modibodi
13 people are tracked at Modibodi (8 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Kristy Chong | Founder & CEO | Leadership |
Lisa Merton | Senior Art Director | Leadership |
Sarah Walters | Head Of Creative Content | Leadership |
Kon Knafelman | Chief Financial Officer | Leadership |
Justine Cusack | Marketing Director | Leadership |
Charissa Lanham | Design And Innovation Director | Leadership |
Charles T. | General Manager, North America | Leadership |
Demanie Castro | Head Of Operations | Leadership |
Maria Viola | Finance Manager | Team |
Nuno Correia | Business Analyst | Team |
Liron Roma | Planner | Team |
Courtney Spicer | Marketing Specialist | Team |
Jade Leung | Business Insights Lead | Team |
Complete people profiles for Modibodi
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Timeline of Modibodi
3 dated milestones of Modibodi across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Modibodi is founded.
- Exit Acquired by Quadrant Private Equity.
- Exit Acquired by Essity.
Web traffic of Modibodi
The website of Modibodi (modibodi.com) receives about 372.1K visits a month and ranks #78,202 among all websites worldwide, #3,888 in Beauty and Cosmetics.
- Monthly visits372.1K
▼ 12.3% vs previous month
- Unique visitors190.3K
per month
- Global rank#78,202
among all websites
- Category rank#3,888
Lifestyle · Beauty and Cosmetics
- Bounce rate39%
- Pages per visit6.7
- Average visit2 min 36 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Modibodi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
period.co | period.co | 100% | #205,985 | – | |
saalt.com | saalt.com | 99% | #96,495 | – | |
| thinx.com | 98% | 239.9K | #138,842 | View details | |
knixteen.com | knixteen.com | 97% | #503,523 | – | |
| cora.life | 94% | 99.2K | #402,992 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Modibodi
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Frequently Asked Questions about Modibodi
Modibodi was founded in 2013.
Modibodi is headquartered in Balmain, Australia. It is registered at Balmain, New South Wales, Australia.
Kristy Chong is the CEO of Modibodi, as recorded in our data. They have also founded this company.
Internet first brand of eco-friendly menstrual innerwear for women. The product catalog includes innerwear in various styles like bikinis, thongs, high waist, french cut, boy shorts, and more. The users can take a quiz to find inner wear based on requirements. The product absorbs periods of perspiration and incontinence. The company claims that the product is made of recycled fabric.
Modibodi offers Period Underwear, Period Swimwear, and Teen Packs.
Modibodi has 2 investors. Key investors include Essity, and Quadrant Private Equity.
Yes. Modibodi was acquired by Essity in July 2022.
The website of Modibodi receives about 372 thousand visits a month and ranks #78,202 among all websites worldwide.