Motatos

Stockholm, Sweden Founded: 2012 • Age: 14 yrs Acquired By Discountdragon
Multi-category products are offered via an online marketplace.
Request Access

About Motatos

Motatos is a company based in Stockholm (Sweden) founded in 2012 by Karl Andersson was acquired by Discountdragon in September 2023. It operates as a Direct-to-Consumer (D2C). Motatos has raised $104.98 million across 10 funding rounds from investors including IKEA, SEB and GP Bullhound. Motatos offers products and services including Food Waste Reduction. Motatos operates in a competitive market with competitors including Matsmart, Fiksua ruoka, YourLocal and Froodly, among others.

  • Headquarter Stockholm, Sweden
  • Founders Karl Andersson
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Matsmart In Scandinavia Ab
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $104.98 M (USD)

    in 10 rounds

  • Latest Funding Round
    $38.11 M (USD), Series C

    Aug 29, 2022

  • Investors
    IKEA

    & 22 more

  • Employee Count
    Employee Count
  • Acquired by
    Discountdragon

    (Sep 08, 2023)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Motatos

Motatos offers a comprehensive portfolio of products and services, including Food Waste Reduction. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Food waste is reduced through discounted surplus sales.

Funding Insights of Motatos

Motatos has successfully raised a total of $104.98M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $38.11 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 10
  • Last Round Series C — $38.1M
  • First Round

    (06 Oct 2015)

  • Investors Count 22
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2022 Amount Series C - Motatos Valuation SEB , Exor
Nov, 2021 Amount Series C - Motatos Valuation Blume Equity
Jun, 2021 Amount Series C - Motatos Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Motatos

Motatos has secured backing from 23 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include IKEA, SEB and GP Bullhound. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Early-stage startups are funded by Northzone venture capital.
Founded Year Domain Location
Tech focused early stage VC firm investing in Sweden
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Motatos

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Motatos

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Motatos Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Motatos

Motatos operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Matsmart, Fiksua ruoka, YourLocal and Froodly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Surplus grocery products are retailed online at discounted prices.
domain founded_year HQ Location
Surplus grocery products are sold via an online multi-category store.
domain founded_year HQ Location
Near-to-expiry food is purchased at discounts through an online platform.
domain founded_year HQ Location
Froodly Go app rewards users for purchasing expiring grocery items to cut waste.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Motatos

When was Motatos founded?

Motatos was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Motatos located?

Motatos is headquartered in Stockholm, Sweden.

Is Motatos a funded company?

Motatos is a funded company, having raised a total of $104.98M across 10 funding rounds to date.

What does Motatos do?

Motatos is focused on reducing food waste by offering surplus food products at discounted prices through an online platform. Operations are conducted across multiple European markets including Sweden, Finland, Germany, Denmark, and Austria. The initiative is driven to create a sustainable impact in the food retail sector.

Who are the top competitors of Motatos?

Motatos's top competitors include Matsmart, Fiksua ruoka and YourLocal.

What products or services does Motatos offer?

Motatos offers Food Waste Reduction.

Who are Motatos's investors?

Motatos has 23 investors. Key investors include IKEA, SEB, GP Bullhound, Exor, and Axel Johnson.

What is Motatos's valuation?

The valuation of Motatos is $25M as of Nov 2016.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available