Motatos

Stockholm, Sweden Founded: 2012 • Age: 14 yrs Acquired By Discountdragon
Multi-category products are offered via an online marketplace.
Annual revenue - Latest available
Total funding $105.0M 10 rounds
Employees - Tracked headcount
Investors 23 Known backers
Products 1 Services tracked
Competitors 5 Brand Intelligence

About Motatos

Motatos is a company based in Stockholm (Sweden) founded in 2012 by Karl Andersson was acquired by Discountdragon in September 2023. It operates as a Direct-to-Consumer (D2C). Motatos has raised $104.98 million across 10 funding rounds from investors including IKEA, SEB and GP Bullhound. Motatos offers products and services including Food Waste Reduction. Motatos operates in a competitive market with competitors including Matsmart, Fiksua ruoka, YourLocal and Froodly, among others.

  • Headquarter Stockholm, Sweden
  • Founders Karl Andersson
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Matsmart In Scandinavia Ab
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $104.98 M (USD)

    in 10 rounds

  • Latest Funding Round
    $38.11 M (USD), Series C

    Aug 29, 2022

  • Investors
    IKEA

    & 22 more

  • Employee Count
    Not available
  • Acquired by
    Discountdragon

    (Sep 08, 2023)

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Products & Services of Motatos

Motatos offers a comprehensive portfolio of products and services, including Food Waste Reduction.

Product name locked
Category locked
Primary

Food waste is reduced through discounted surplus sales.

Funding Insights of Motatos

Motatos has successfully raised a total of $104.98M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $38.11 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Motatos

Motatos has secured backing from 23 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include IKEA, SEB and GP Bullhound.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
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Early-stage startups are funded by Northzone venture capital.
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Tech focused early stage VC firm investing in Sweden
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Investor details for Motatos

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Investments & Acquisitions by Motatos

Investments
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Investment portfolio details for Motatos

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Motatos

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Detailed financials for Motatos

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Motatos Comparisons

Motatos Primary company
Description
Multi-category products are offered via an online marketplac...
Location
Stockholm, Sweden
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Motatos

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Motatos

Motatos operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Matsmart, Fiksua ruoka, YourLocal and Froodly, among others.

Company Name Domain Founded year HQ Location Description
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Surplus grocery products are retailed online at discounted prices.
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Surplus grocery products are sold via an online multi-category store.
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Near-to-expiry food is purchased at discounts through an online platform.
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Froodly Go app rewards users for purchasing expiring grocery items to cut waste.
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Detailed competitors of Motatos

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Latest news on Motatos

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Complete news archive for Motatos

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Frequently Asked Questions about Motatos

Motatos was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Motatos is headquartered in Stockholm, Sweden.

Motatos is a funded company, having raised a total of $104.98M across 10 funding rounds to date.

Motatos is focused on reducing food waste by offering surplus food products at discounted prices through an online platform. Operations are conducted across multiple European markets including Sweden, Finland, Germany, Denmark, and Austria. The initiative is driven to create a sustainable impact in the food retail sector.

Motatos's top competitors include Matsmart, Fiksua ruoka and YourLocal.

Motatos offers Food Waste Reduction.

Motatos has 23 investors. Key investors include IKEA, SEB, GP Bullhound, Exor, and Axel Johnson.

The valuation of Motatos is $25M as of Nov 2016.

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