About Mother Earth
Mother Earth is a Consumer company based in Hamilton (New Zealand) founded in 1983 by Kaye Crosby and Bernie Crosby, and was acquired by Arnott's Biscuits in November 2024. Mother Earth is engaged in producing natural food products. It operates on a Direct-to-Consumer (D2C) model. Mother Earth offers products and services including Nuts, Bars, Snacks, Natural Peanut Butter, and Honey. Its focus areas include Consumer Goods, Food & Beverage and Packaged Foods. Its legal entity is Prolife Foods Limited. Its competitors include Tasti, Flemings NZ and I Love Food Co.
Company details
Mother Earth, operated by Prolife Foods Limited, is focused on the production and distribution of natural food products. The company offers a range of items including nuts, bars, snacks, peanut butter, and honey. Operations are based in New Zealand with a presence in Australia and China. Emphasis is placed on sustainability and quality ingredients to cater to health-conscious consumers in the food and beverage sector.
- Headquarters Hamilton, New Zealand
- Founders Kaye Crosby, Bernie Crosby
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website motherearth.co.nz
- Social Facebook Instagram YouTube
- Acquired by Arnott's Biscuits (Nov 2024)
- Legal Name Prolife Foods Limited
- Investors
- Acquired byArnott's Biscuits
(Nov 2024)
Products & Services of Mother Earth
Mother Earth offers a comprehensive portfolio of products and services, including Nuts, Bars, Snacks, Natural Peanut Butter, and Honey.
Nuts are sourced and offered as snacks.
Bars are provided as convenient snack options.
Snacks are crafted for everyday healthy eating.
Natural peanut butter is made from peanuts.
Honey is produced with natural quality ingredients.
Apps and channels of Mother Earth
its YouTube channel Mother Earth NZ has 27 subscribers and 13 videos.
Videos from Mother Earth
The most watched videos on Mother Earth's YouTube channel, Mother Earth NZ (27 subscribers). Click a video to play it here.
More on Mother Earth NZ.
Investors in Mother Earth
Mother Earth has secured backing from 1 investor. Prominent investors backing the company include Arnott's Biscuits.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Biscuits and crackers in various flavors are manufactured and branded. | 1865 | arnotts.com | Strathfield, Australia |
Investor details for Mother Earth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mother Earth
2 people are tracked at Mother Earth (2 in leadership).
| Name | Role | Group |
|---|---|---|
Kaye Crosby | Co-Founder | Leadership |
Bernie Crosby | Co-Founder | Leadership |
Complete people profiles for Mother Earth
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Mother Earth
2 dated milestones of Mother Earth across 41 years, from founding to its latest funding, stage changes and deals.
- Founded Mother Earth is founded.
- Exit Acquired by Arnott's Biscuits.
Competitors of Mother Earth
Mother Earth has 3 listed competitors in our database. They include Tasti, Flemings NZ and I Love Food Co.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tasti.co.nz | 1932 | Auckland, New Zealand | Multi category snacks brand | |||
| flemingsnz.co.nz | 2016 | Hamilton, New Zealand | Muesli bars and snack products are manufactured with natural ingredients. | |||
| ilovefoodco.com | 2008 | Auckland, New Zealand | Manufactures natural baked pies, pastries, and cookies in New Zealand for consumers. |
Detailed competitors of Mother Earth
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- Full competitor set
- Operating metrics
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Web traffic of Mother Earth
The website of Mother Earth (motherearth.co.nz) receives about 2.6K visits a month.
- Monthly visits2.6K
▲ 2.8% vs previous month
Websites whose visitors overlap most with Mother Earth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
motherearthessentials.ca | motherearthessentials.ca | 100% | β | ||
| vetro-online.co.nz | 99% | 6.2K | #2,680,251 | View details | |
alisonspantry.co.nz | alisonspantry.co.nz | 87% | β | ||
foodforhealth.com.au | foodforhealth.com.au | 78% | β | ||
| carmanskitchen.com.au | 64% | #748,594 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 10 similar websites and full traffic analytics for Mother Earth
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- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Mother Earth
Complete news archive for Mother Earth
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Mother Earth
Mother Earth was founded in 1983.
Mother Earth is headquartered in Hamilton, New Zealand.
Mother Earth, operated by Prolife Foods Limited, is focused on the production and distribution of natural food products. The company offers a range of items including nuts, bars, snacks, peanut butter, and honey. Operations are based in New Zealand with a presence in Australia and China. Emphasis is placed on sustainability and quality ingredients to cater to health-conscious consumers in the food and beverage sector.
Mother Earth's top competitors include Flemings NZ, Tasti and I Love Food Co.
Mother Earth offers Nuts, Bars, Snacks, Natural Peanut Butter, and Honey.
Mother Earth has 1 investor. Key investors include Arnott's Biscuits.
Mother Earth operates through Prolife Foods Limited.
Yes. Mother Earth was acquired by Arnott's Biscuits in November 2024.

