About Motivate
Motivate is a Transportation, Automotive & Logistics company based in Brooklyn (United States) founded in 2009, and was acquired by Lyft in June 2018. Infrastructure and solutions for bike sharing platforms are delivered. The company has 655 employees. Motivate has completed 1 acquisition, including 8D Technologies. Motivate offers products and services including Fleet Maintenance, Power Supply Management, Asset Deployment and Control, and Micromobility Consulting. Its focus areas include Consumer, Road Transport Tech, Self Drive Rentals and Tech Enablers. Its legal entity is MOTIVATE LLC. Its competitors include BCycle and Rybit.
Company details
Founded in 2009 and based in Brooklyn, United States, operations in the bike sharing sector are managed across nine U.S. cities, including the Bay Area, New York, and Washington. Services encompass planning and advisory support prior to system implementation, ongoing management and maintenance of bikes and stations, integration of front-end and back-end technology, and marketing through partnerships with brands for rental programs.
- Headquarters Brooklyn, United States
- Employees 655
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Website motivateco.com
- Social LinkedIn X Facebook
- Acquired by Lyft (Jun 2018)
- Legal Name Motivate Llc
- Investors
- Employee Count655
- Investments & Acquisitions
- Acquired byLyft
(Jun 2018)
Products & Services of Motivate
Motivate offers a comprehensive portfolio of products and services, including Fleet Maintenance, Power Supply Management, Asset Deployment and Control, and Micromobility Consulting.
Ensures reliable upkeep of urban transit fleets for operational efficiency.
Handles power systems for micromobility to avoid disruptions.
Manages deployment of assets for seamless fleet operations.
Provides advice on micromobility strategies for business optimization.
Investors in Motivate
Motivate has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lyft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
App-based ride-hailing aggregator | 2007 | lyft.com | San Francisco, United States |
Investor details for Motivate
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People of Motivate
32 people are tracked at Motivate (16 in leadership, 16 in team); the tracked headcount is 655.
| Name | Role | Group |
|---|---|---|
Gabriela S. | Director Of Facilities | Leadership |
Lenin Araujo | Director Of Operations-bike Fleet | Leadership |
Matthew Parker | Chief Executive Officer | Leadership |
Grant Barkey | Chief Administration Officer | Leadership |
Kenneth Ezeadichie | Chief Financial Officer | Leadership |
Allison Abbott | Associate Vice President | Leadership |
Danial Syed | Director - Operations | Leadership |
Valentin Benitez | Senior Director Of Operations | Leadership |
Colleen Cunningham | General Manager | Leadership |
Bronson Wilcox | General Manager | Leadership |
Albert Grice | Chief Operations Officer | Leadership |
Owais Pothiawala | Director Of Operations | Leadership |
Ian Nancekivell | Director Of Operations | Leadership |
Shawn Bailey | Director Of Operations | Leadership |
Timur Mukhodinov | Director, Business Operations | Leadership |
Anthony Redman | Senior Director Of Operations Bike Fleet | Leadership |
Julio Joseph Valencia | Senior Manager | Team |
Carlos Lima | Operations Manager | Team |
Gia Saleh | Senior Treasury Manager | Team |
Brendan Byrne | Operations Manager | Team |
12 more people are available in the full profile.
Complete people profiles for Motivate
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Investments & Acquisitions by Motivate
Motivate has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 8D Technologies.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
POS solutions for bike sharing and parking are provided. | 8d.com | Montreal, Canada | 2009 | Feb 2017 | •••• |
Complete acquisition details for Motivate
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Timeline of Motivate
3 dated milestones of Motivate across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Motivate is founded.
- Acquisition Acquires 8D Technologies.
- Exit Acquired by Lyft.
Competitors of Motivate
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bcycle.com | 2008 | Waterloo, United States | BCycle provides urban bike-sharing platforms for electric bike rentals via app. | |||
| rybit.io | 2019 | San Francisco, United States | Micro-mobility solutions are provided for bicycle rental companies. |
Detailed competitors of Motivate
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Web traffic of Motivate
The website of Motivate (motivateco.com) receives about 4.5K visits a month.
- Monthly visits4.5K
▲ 20.8% vs previous month
Top companies in Road Transport Tech
3 companies that operate in the same segment as Motivate (Road Transport Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
An online platform providing ride-hailing and food delivery services | 2009 | San Francisco, California, United States | USD 13.21 B | USD 52.02 B | 34,000 | |
Electric kick-scooters are rented through an app-based platform. | 2017 | Miami, Florida, United States | USD 765 M | USD 244.66 M | 953 | |
Self-driving vehicle solutions are developed and deployed for transportation. | 2009 | Mountain View, California, United States | USD 27.1 B |
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Related news about Motivate
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Frequently Asked Questions about Motivate
Motivate was founded in 2009.
Motivate is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Motivate has 655 employees.
Founded in 2009 and based in Brooklyn, United States, operations in the bike sharing sector are managed across nine U.S. cities, including the Bay Area, New York, and Washington. Services encompass planning and advisory support prior to system implementation, ongoing management and maintenance of bikes and stations, integration of front-end and back-end technology, and marketing through partnerships with brands for rental programs.
Motivate offers Fleet Maintenance, Power Supply Management, Asset Deployment and Control, and Micromobility Consulting.
Motivate has made 1 acquisition, including 8D Technologies.
Motivate has 1 investor. Key investors include Lyft.
Motivate operates through Motivate Llc.
Yes. Motivate was acquired by Lyft in June 2018.

