About Motivity
Motivity is a Healthcare company based in Seattle (United States) founded in 2002. Software for clinics data collection is provided. It operates on a SaaS (Software-as-a-Service) model. Motivity has raised $38 million across 3 funding rounds from investors including NIH, HTDC and Five Elms Capital. Its website motivity.net draws about 268 thousand monthly visits. Motivity offers products and services including ABA Software, Practice Management, and Credentialing. Its focus areas include Health Technology and Behavioral Health Software. Its legal entity is Experiad DBA Motivity. Its competitors include Carta Healthcare, Verana Health and Clearsense; 3 of its 3 listed competitors have raised funding.
Company details
Motivity is established as a provider of comprehensive ABA software solutions tailored for clinical excellence. Services are focused on data collection, scheduling, billing, and credential tracking within the behavioral health sector. The platform is designed to support ABA enterprises, startups, small teams, and special education programs in PK-12 settings. Integration with payroll, EVV, and clearinghouse tools is facilitated to ensure seamless operations. Real-time data tracking and automated processes are implemented to enhance efficiency and compliance, while HIPAA-compliant security measures are maintained to protect client information.
- Total Equity Funding$38M (USD)
in 3 rounds
- Latest Funding Round$27M (USD), Series A
Mar 2025
- InvestorsNIH
& 2 more
Products & Services of Motivity
Motivity offers a comprehensive portfolio of products and services, including ABA Software, Practice Management, and Credentialing.
Software for ABA data collection and management is provided.
Tools for scheduling and billing are efficiently integrated here.
Credential tracking and compliance management are streamlined effectively.
Apps and channels of Motivity
Motivity publishes 2 mobile apps with over 1K+ downloads; its YouTube channel Motivity has 639 subscribers and 30 videos.
Videos from Motivity
The most watched videos on Motivity's YouTube channel, Motivity (639 subscribers). Click a video to play it here.
More on Motivity.
Funding Insights of Motivity
Motivity has successfully raised a total of $38M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $27 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38M
- Total Rounds 3
- Last Round Series A — $27M
- First Round $11M
(Jun 2012)
- Investors Count 3
All 3 funding rounds of Motivity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $27M | Series A | – | – | |
| Jun 2015 | $11M | Seed | – | – | |
| Jun 2012 | $11M | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Motivity
Motivity has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include NIH, HTDC and Five Elms Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B software companies are targeted for PE and growth-equity investments. | fiveelms.com | Kansas City, United States | ||
Drug discovery services are provided to the biopharma sector. | 1887 | nih.gov | United States | |
Hawaii's sovereign wealth is managed by HTDC in Honolulu. | 1983 | htdc.org | Honolulu, United States |
Investor details for Motivity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Motivity
15 people are tracked at Motivity (10 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Emaley Mcculloch | VP, Clinical Products | Leadership |
Catalin Bocirnea | Chief Technology Officer | Leadership |
Cara Lechleiter | Director, Sales | Leadership |
Tatum Winslow | Director, Clinical Support | Leadership |
Rex Jakobovits | Co-Founder & President | Leadership |
Dunnie Norman | Vice President Of Sales | Leadership |
Raul Nemes | VP Of Product | Leadership |
Christy Evanko | Director Of Human Resources And Operations | Leadership |
Christine Evanko | Director Of HR And Operations | Leadership |
Jenelle Tortorella Kelly | Vice President Of Customer Success | Leadership |
Caleb Gossler | Software Engineer | Team |
Catherine Martin | Clinical Sales Associate | Team |
John H. | Sales And Customer Success Consultant | Team |
Adam Hatfield | Sales And Customer Success Consultant | Team |
April Bladh | Client Services At Motivity | Team |
Complete people profiles for Motivity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Motivity
3 dated milestones of Motivity across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Motivity is founded.
- Funding First funding round of $11.0M.
- Funding Latest funding round, Series A, of $27.0M.
Competitors of Motivity
Motivity has 3 listed competitors in our database, 3 of them funded. They include Carta Healthcare, Verana Health and Clearsense.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carta.healthcare | 2017 | San Mateo, United States | $80.55M | 57 | AI-driven clinical data management tools are offered to healthcare providers. | |
| veranahealth.com | 2011 | San Francisco, United States | $287.8M | Verana Health is focused on real-world data analytics in healthcare. | ||
| clearsense.com | 2015 | Jacksonville, United States | $123.93M | Healthcare analytics platforms and applications are developed for clinicians. |
Detailed competitors of Motivity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Motivity
The website of Motivity (motivity.net) receives about 268.5K visits a month and ranks #117,542 among all websites worldwide, #3,498 in Mental Health.
- Monthly visits268.5K
▲ 14.7% vs previous month
- Unique visitors21.7K
per month
- Global rank#117,542
among all websites
- Category rank#3,498
Health · Mental Health
- Bounce rate15%
- Pages per visit17.4
- Average visit16 min 55 sec
- DevicesDesktop 68% · Mobile 32%
Websites whose visitors overlap most with Motivity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
alohaaba.com | alohaaba.com | 100% | #142,973 | – | |
| theplaceforchildrenwithautism.com | 85% | 33K | #940,010 | View details | |
abtaba.com | abtaba.com | 85% | #383,637 | – | |
achievebeyondusa.com | achievebeyondusa.com | 85% | #1,083,431 | – | |
thrivingwellnesscenter.com | thrivingwellnesscenter.com | 85% | #624,900 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Motivity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Clinical IT & Data Platforms
3 companies that operate in the same segment as Motivity (Clinical IT & Data Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | |||
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | 1,746 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Motivity
Complete news archive for Motivity
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Motivity
Motivity was founded in 2002 and raised its 1st funding round 10 years after it was founded.
Motivity is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Motivity is a funded company, having raised a total of $38M across 3 funding rounds to date. The company's 1st funding round was a Grant of $11M, raised on Jun 2012.
Motivity is established as a provider of comprehensive ABA software solutions tailored for clinical excellence. Services are focused on data collection, scheduling, billing, and credential tracking within the behavioral health sector. The platform is designed to support ABA enterprises, startups, small teams, and special education programs in PK-12 settings. Integration with payroll, EVV, and clearinghouse tools is facilitated to ensure seamless operations. Real-time data tracking and automated processes are implemented to enhance efficiency and compliance, while HIPAA-compliant security measures are maintained to protect client information.
Motivity's top competitors include Carta Healthcare, Verana Health and Clearsense.
Motivity offers ABA Software, Practice Management, and Credentialing.
Motivity has 3 investors. Key investors include NIH, HTDC, and Five Elms Capital.
Motivity operates through Experiad Dba Motivity.
Yes. Motivity publishes Motivity and 1 more app, with over 1,000 downloads.
The website of Motivity receives about 268 thousand visits a month and ranks #117,542 among all websites worldwide.