About Motrec
Motrec is a Transportation, Automotive & Logistics company based in Sherbrooke (Canada) founded in 1988, and was acquired by Norea in September 2025. Electric industrial vehicles are developed for warehouse and logistics operations. Motrec offers products and services including Tow Tractors, Burden Carriers, Personnel Carriers, Stock Chasers, and Custom Vehicles. Its focus areas include Energy Tech, Electric Vehicles, Automaker and Off Highway Vehicles. Its legal entity is Motrec International Inc.
Company details
Industrial electric vehicles have been developed and manufactured in Sherbrooke, Canada, since 1988. Focus is placed on tow-trucks, carriers, and light utility vehicles tailored for warehouse operations, logistics, and distribution centers. These vehicles are employed for the transport of goods and personnel within industrial settings. Operations are centered in the manufacturing sector, with products designed for efficient material handling across North American facilities.
Products & Services of Motrec
Motrec offers a comprehensive portfolio of products and services, including Tow Tractors, Burden Carriers, Personnel Carriers, Stock Chasers, and Custom Vehicles.
Vehicles designed for heavy-duty towing in industrial settings
Carriers for transporting serious loads in manufacturing environments
Vehicles for safe personnel movement in industrial areas
Multi-purpose vehicles for tracking and chasing in warehouses
Custom-built vehicles for specific industrial tasks
Apps and channels of Motrec
its YouTube channel Motrec International has 390 subscribers and 30 videos.
Videos from Motrec
The most watched videos on Motrec's YouTube channel, Motrec International (390 subscribers). Click a video to play it here.
More on Motrec International.
Investors in Motrec
Motrec has secured backing from 1 investor. Prominent investors backing the company include Norea.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provides private equity investments and strategic partnerships for Canadian entrepreneurs. | 2023 | noreacapital.ca | Montreal, Canada |
Investor details for Motrec
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Motrec
8 people are tracked at Motrec (5 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Denis Plante | Director Of Operations | Leadership |
Félix Savaria | Director Of Finance & IT | Leadership |
Blair Mcintosh | President & CEO | Leadership |
Marc Breton | Director Of Sales | Leadership |
Sebastien Hebert | Director Of Engineering | Leadership |
David C. | Regional Sales Manager | Team |
Marilyn Logan | Logistics Coordinator | Team |
Erick Desautels | Regional Sales Manager | Team |
Complete people profiles for Motrec
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Motrec
2 dated milestones of Motrec across 37 years, from founding to its latest funding, stage changes and deals.
- Founded Motrec is founded.
- Exit Acquired by Norea.
Web traffic of Motrec
The website of Motrec (motrec.com) receives about 4.7K visits a month.
- Monthly visits4.7K
▲ 3.4% vs previous month
Websites whose visitors overlap most with Motrec. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| taylor-dunn.com | 100% | 7K | #3,000,152 | View details | |
lingle1.com | lingle1.com | 97% | β | ||
| equipworld.com | 96% | 10.2K | #2,277,878 | View details | |
steelbro.com | steelbro.com | 78% | #13,993,236 | β |
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Related news about Motrec
Complete news archive for Motrec
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Frequently Asked Questions about Motrec
Motrec was founded in 1988.
Motrec is headquartered in Sherbrooke, Canada. It is registered at Sherbrooke, Quebec, Canada.
Industrial electric vehicles have been developed and manufactured in Sherbrooke, Canada, since 1988. Focus is placed on tow-trucks, carriers, and light utility vehicles tailored for warehouse operations, logistics, and distribution centers. These vehicles are employed for the transport of goods and personnel within industrial settings. Operations are centered in the manufacturing sector, with products designed for efficient material handling across North American facilities.
Motrec offers Tow Tractors, Burden Carriers, Personnel Carriers, Stock Chasers, and Custom Vehicles.
Motrec has 1 investor. Key investors include Norea.
Motrec operates through Motrec International Inc..
Yes. Motrec was acquired by Norea in September 2025.

