Motrec

Sherbrooke, Canada Founded: 1988 • Age: 38 yrs Acquired By Norea
Electric industrial vehicles are developed for warehouse and logistics operations.

About Motrec

Motrec is a Transportation, Automotive & Logistics company based in Sherbrooke (Canada) founded in 1988, and was acquired by Norea in September 2025. Electric industrial vehicles are developed for warehouse and logistics operations. Motrec offers products and services including Tow Tractors, Burden Carriers, Personnel Carriers, Stock Chasers, and Custom Vehicles. Its focus areas include Energy Tech, Electric Vehicles, Automaker and Off Highway Vehicles. Its legal entity is Motrec International Inc.

Company details

Industrial electric vehicles have been developed and manufactured in Sherbrooke, Canada, since 1988. Focus is placed on tow-trucks, carriers, and light utility vehicles tailored for warehouse operations, logistics, and distribution centers. These vehicles are employed for the transport of goods and personnel within industrial settings. Operations are centered in the manufacturing sector, with products designed for efficient material handling across North American facilities.

  • Headquarters Sherbrooke, Canada
  • Stage Acquired
  • Sectors
    Transportation, Automotive & Logistics
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website motrec.com
  • Social LinkedIn X Facebook YouTube
  • Acquired by Norea (Sep 2025)
  • Legal Name Motrec International Inc.
Key Metrics

Products & Services of Motrec

Motrec offers a comprehensive portfolio of products and services, including Tow Tractors, Burden Carriers, Personnel Carriers, Stock Chasers, and Custom Vehicles.

Tow Tractors
Industrial Vehicles

Vehicles designed for heavy-duty towing in industrial settings

Burden Carriers
Load Handling

Carriers for transporting serious loads in manufacturing environments

Personnel Carriers
Transport Solutions

Vehicles for safe personnel movement in industrial areas

Stock Chasers
Utility Vehicles

Multi-purpose vehicles for tracking and chasing in warehouses

Custom Vehicles
Tailored Solutions

Custom-built vehicles for specific industrial tasks

Apps and channels of Motrec

its YouTube channel Motrec International has 390 subscribers and 30 videos.

Motrec International
YouTube 390 subscribers 30 videos Autos & Vehicles
Open channel

Videos from Motrec

The most watched videos on Motrec's YouTube channel, Motrec International (390 subscribers). Click a video to play it here.

MX-750 for rail industry - Motrec International
70.1K views
MT-160 Electric Tow Tractor - Motrec International
5.4K views
Motrec International Inc - Who we are ENG
2.7K views
MC-480 walk-around - Motrec International
1.4K views

More on Motrec International.

Investors in Motrec

Motrec has secured backing from 1 investor. Prominent investors backing the company include Norea.

All
InvestorDescriptionFounded YearDomainLocation
Provides private equity investments and strategic partnerships for Canadian entrepreneurs.
2023noreacapital.caMontreal, Canada
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Investor details for Motrec

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  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Motrec

8 people are tracked at Motrec (5 in leadership, 3 in team).

NameRoleGroup
Denis Plante
Director Of OperationsLeadership
Félix Savaria
Director Of Finance & ITLeadership
Blair Mcintosh
President & CEOLeadership
Marc Breton
Director Of SalesLeadership
Sebastien Hebert
Director Of EngineeringLeadership
David C.
Regional Sales ManagerTeam
Marilyn Logan
Logistics CoordinatorTeam
Erick Desautels
Regional Sales ManagerTeam
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Complete people profiles for Motrec

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Motrec

2 dated milestones of Motrec across 37 years, from founding to its latest funding, stage changes and deals.

  1. Founded Motrec is founded.
  2. Exit Acquired by Norea.

Web traffic of Motrec

The website of Motrec (motrec.com) receives about 4.7K visits a month.

  • Monthly visits
    4.7K

    ▲ 3.4% vs previous month

Similar websites

Websites whose visitors overlap most with Motrec. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
taylor-dunn.com
100%
7K#3,000,152View details
lingle1.com
lingle1.com
97%
–
equipworld.com
96%
10.2K#2,277,878View details
steelbro.com
steelbro.com
78%
#13,993,236–
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Related news about Motrec

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Complete news archive for Motrec

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Motrec

Motrec was founded in 1988.

Motrec is headquartered in Sherbrooke, Canada. It is registered at Sherbrooke, Quebec, Canada.

Industrial electric vehicles have been developed and manufactured in Sherbrooke, Canada, since 1988. Focus is placed on tow-trucks, carriers, and light utility vehicles tailored for warehouse operations, logistics, and distribution centers. These vehicles are employed for the transport of goods and personnel within industrial settings. Operations are centered in the manufacturing sector, with products designed for efficient material handling across North American facilities.

Motrec offers Tow Tractors, Burden Carriers, Personnel Carriers, Stock Chasers, and Custom Vehicles.

Motrec has 1 investor. Key investors include Norea.

Motrec operates through Motrec International Inc..

Yes. Motrec was acquired by Norea in September 2025.

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