About MSL Solutions
MSL Solutions is a Media & Entertainment company based in Brisbane (Australia) founded in 2007, and was acquired by Pemba Capital Partners in November 2022. It operates as a provider of cloud-based venue management solutions for stadiums and golf clubs. MSL Solutions has completed 3 acquisitions, including Golf Link, OrderMate and Verteda. MSL Solutions offers products and services including TouchMini, OrderAway, OOLIO Pay, and SwiftPOS System. Its focus areas include Consumer, Sports Tech, Sports IT and Diversified. Its competitors include SportsEngine, LeagueApps, Overtime, SportEasy and Stack Sports and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
MSL Solutions was founded in 2007 in Brisbane, Australia, as a provider of cloud-based software for venue management in the sports and leisure sector. Solutions are tailored for stadiums and golf clubs, with features encompassing in-seat ordering, inventory and POS integration, competition and tournament management, calendar scheduling, reporting tools, and membership administration. Operations center on streamlining venue processes across these facilities.
- Headquarters Brisbane, Australia
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website mslsolutions.com
- Social LinkedIn X Facebook
- Acquired by Pemba Capital Partners (Nov 2022)
- Investors
- Investments & AcquisitionsGolf Link
& 2 more
- Acquired byPemba Capital Partners
(Nov 2022)
Products & Services of MSL Solutions
MSL Solutions offers a comprehensive portfolio of products and services, including TouchMini, OrderAway, OOLIO Pay, and SwiftPOS System.
Compact device for events and pop-up operations without full setup.
QR-based system for mobile ordering from phones or tablets.
Integrated payment processing to lower costs for venues.
Comprehensive platform for hospitality operations and integrations.
Investors in MSL Solutions
MSL Solutions has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Pemba Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pemba Capital Partners is engaged in private equity investments. | – | pemba.com.au | Sydney, Australia |
Investor details for MSL Solutions
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Investments & Acquisitions by MSL Solutions
MSL Solutions has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Golf Link, OrderMate and Verteda.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
POS systems and software are supplied for hospitality businesses. | ordermate.com.au | Port Melbourne, Australia | 2001 | Oct 2021 | $7.5M | |
Payment processing solutions for businesses are provided. | verteda.com | Warrington, United Kingdom | 2014 | Nov 2016 | β’β’β’β’ | |
Provider of a golf news platform | golflink.com.au | Sydney, Australia | 1998 | Feb 2014 | β’β’β’β’ |
Complete acquisition details for MSL Solutions
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Timeline of MSL Solutions
6 dated milestones of MSL Solutions across 15 years, from founding to its latest funding, stage changes and deals.
- Founded MSL Solutions is founded.
- Acquisition Acquires Golf Link.
- Acquisition Acquires Verteda.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires OrderMate.
- Exit Acquired by Pemba Capital Partners.
Competitors of MSL Solutions
MSL Solutions has 10 listed competitors in our database, 9 of them funded. They include SportsEngine, LeagueApps, Overtime, SportEasy and Stack Sports, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sportsengine.com | 2008 | Minneapolis, United States | $49.29M | – | Sports teams and leagues are managed through an online platform. | |
| leagueapps.com | 2010 | New York, United States | $23.25M | – | Offers sports league management and registration software | |
| overtime.tv | 2016 | New York, United States | $218.69M | 402 | Sports content is produced and shared across multiple digital platforms. | |
| sporteasy.net | 2011 | Paris, France | $7.93M | – | Sports team and club management is enabled via web-based software. | |
| stacksports.com | 2016 | Plano, United States | – | 271 | SaaS-based platform for sports team and event management is developed. | |
| bettylabs.io | 2018 | Los Angeles, United States | $9.3M | – | Sports trivia apps are developed for mobile users worldwide. | |
| vnnsports.net | 2010 | Grand Rapids, United States | $25.56M | – | Software solutions for sports team management and events are offered. | |
| teampages.com | 2006 | Vancouver, Canada | $500,000 | – | Software solutions for sports team and league management are offered. | |
| pitchero.com | 2007 | Leeds, United Kingdom | $3.86M | 17 | Sports team and league management paltform | |
| xosdigital.com | 1999 | Lake Mary, United States | $82.95M | – | Provide software for managing digital media assets for sports teams, leagues and organisation |
Detailed competitors of MSL Solutions
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Web traffic of MSL Solutions
Websites that share an audience with MSL Solutions (mslsolutions.com).
Websites whose visitors overlap most with MSL Solutions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| swiftpos.com.au | 100% | – | #596,843 | View details |
Top companies in Sports Technology Platforms
10 companies that operate in the same segment as MSL Solutions (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
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Related news about Msl Solutions
Complete news archive for MSL Solutions
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Frequently Asked Questions about MSL Solutions
MSL Solutions was founded in 2007.
MSL Solutions is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
MSL Solutions was founded in 2007 in Brisbane, Australia, as a provider of cloud-based software for venue management in the sports and leisure sector. Solutions are tailored for stadiums and golf clubs, with features encompassing in-seat ordering, inventory and POS integration, competition and tournament management, calendar scheduling, reporting tools, and membership administration. Operations center on streamlining venue processes across these facilities.
MSL Solutions's top competitors include LeagueApps, Overtime and SportsEngine.
MSL Solutions offers TouchMini, OrderAway, OOLIO Pay, and SwiftPOS System.
MSL Solutions has 1 investor. Key investors include Pemba Capital Partners.
Yes. MSL Solutions was acquired by Pemba Capital Partners in November 2022.

