Mtivity

London, United Kingdom Founded: 1999 • Age: 27 yrs
Marketing supply chain processes are optimized via cloud-based SaaS workflows.
Annual revenue $1.2M Latest available
Total funding $10.1M 3 rounds
Employees 8 Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About Mtivity

Mtivity is a company based in London (United Kingdom) founded in 1999. Mtivity has raised $10.08 million across 3 funding rounds from investors including YFM Equity Partners and Albany Ventures. The company has 8 employees as of January 31, 2021. Mtivity offers products and services including Mtivity, Mpact, Mvaluate, and Carbon. Mtivity operates in a competitive market with competitors including Loopio, Responsive, SkySelect, Zamp and Tengo, among others.

  • Headquarter London, United Kingdom
  • Employees 8 as on 31 Jan, 2021
  • Sectors
    Technology
  • Phone
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  • Website
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  • Social
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  • Legal Name Mtivity Limited
  • Date of Incorporation 09 Mar, 2000
  • Jurisdiction LONDON
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $1.2 M (USD)
    78
    as on Dec 31, 2007
  • Net Profit
    -$2.78 M (USD)
    -22
    as on Dec 31, 2007
  • EBITDA
    Not available
  • Total Equity Funding
    $10.08 M (USD)

    in 3 rounds

  • Latest Funding Round
    $7.08 M (USD), Series B

    Jul 12, 2007

  • Investors
  • Employee Count
    8

    as on Jan 31, 2021

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Products & Services of Mtivity

Mtivity offers a comprehensive portfolio of products and services, including Mtivity, Mpact, Mvaluate, and Carbon.

Product name locked
Category locked
Primary

Platform for managing and optimizing marketing processes

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Tool for marketing provider benchmarking and savings

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System for client-level performance measurement

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Application for carbon impact and scoring analysis

People of Mtivity

Headcount 10-50
Employee Profiles 8
Employee Profiles
People
David Arnold
Director of Business Development
People
Yatin Desai
Head of Development
People
Kevin Eldridge
Delivery Director
People
Tamara Thomson
Principal Consultant

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Funding Insights of Mtivity

Mtivity has successfully raised a total of $10.08M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $7.08 million completed in July 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Mtivity

Mtivity has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include YFM Equity Partners and Albany Ventures.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity firm focused on multiple sectors
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-
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Investor details for Mtivity

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Investments & Acquisitions by Mtivity

Investments
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Investment portfolio details for Mtivity

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Financial Statements - Mtivity

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Detailed financials for Mtivity

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  • Profit trends
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Mtivity Comparisons

Mtivity Primary company
Description
Marketing supply chain processes are optimized via cloud-bas...
Location
London, United Kingdom
Founded Year
1999
Annual Revenue
$1.2 M (USD)
Net Profit
-$2.78 M (USD)
EBITDA
Not available
Employees
8
As of 2021
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Peer comparison for Mtivity

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Competitors of Mtivity

Mtivity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Loopio, Responsive, SkySelect, Zamp and Tengo, among others.

Company Name Domain Founded year HQ Location Description
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AI-powered RFP and contract management tools are offered for enterprises.
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AI-driven portfolios are adapted to global economic changes for users.
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Software solutions are provided for connecting aviation buyers and suppliers.
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Sales tax compliance is provided through software and expert services by Zamp.
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AI-enabled procurement and tender management solutions are provided.
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Detailed competitors of Mtivity

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Latest news on Mtivity

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Complete news archive for Mtivity

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Frequently Asked Questions about Mtivity

Mtivity was founded in 1999 and raised its 1st funding round 4 years after it was founded.

Mtivity is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Mtivity is a funded company, having raised a total of $10.08M across 3 funding rounds to date.

As of Jan 31, 2021, the latest employee count at Mtivity is 8.

Annual revenue of Mtivity is $1.2M as on Dec 31, 2007.

Mtivity was founded in 1999 in London, United Kingdom, and operates in the marketing technology sector. A cloud-based SaaS suite is provided to manage workflows for service providers and marketers, covering origination to fulfilment. Modules encompass marketing operations, procurement, campaign planning, budgeting, creative management, digital asset management, and supply chain oversight. Integrations with Salesforce and Ariba are supported, and recognition as a Cool Vendor was received from Gartner in 2015.

Mtivity's top competitors include Loopio, Responsive and SkySelect.

Mtivity offers Mtivity, Mpact, Mvaluate, and Carbon.

Mtivity has 2 investors. Key investors include YFM Equity Partners, and Albany Ventures.

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