About Mtivity
Mtivity is a company based in London (United Kingdom) founded in 1999.. Mtivity has raised $10.08 million across 3 funding rounds from investors including YFM Equity Partners and Albany Ventures. The company has 8 employees as of January 31, 2021. Mtivity offers products and services including Mtivity, Mpact, Mvaluate, and Carbon. Mtivity operates in a competitive market with competitors including Loopio, Responsive, SkySelect, Zamp and Tengo, among others.
- Headquarter London, United Kingdom
- Employees 8 as on 31 Jan, 2021
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Mtivity Limited
- Date of Incorporation 09 Mar, 2000
- Jurisdiction LONDON
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Annual Revenue
$1.2 M (USD)78as on Dec 31, 2007
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Net Profit
$-2.78 M (USD)-22as on Dec 31, 2007
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EBITDA
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Total Equity Funding
$10.08 M (USD)
in 3 rounds
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Latest Funding Round
$7.08 M (USD), Series B
Jul 12, 2007
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Investors
YFM Equity Partners
& 1 more
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Employee Count
8
as on Jan 31, 2021
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Products & Services of Mtivity
Mtivity offers a comprehensive portfolio of products and services, including Mtivity, Mpact, Mvaluate, and Carbon. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing and optimizing marketing processes
Tool for marketing provider benchmarking and savings
System for client-level performance measurement
Application for carbon impact and scoring analysis
Unlock access to complete
Funding Insights of Mtivity
Mtivity has successfully raised a total of $10.08M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $7.08 million completed in July 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $7.1M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2007 | Amount | Series B - Mtivity | Valuation |
investors |
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| Jul, 2005 | Amount | Series B - Mtivity | Valuation | Albany Ventures , YFM Equity Partners |
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| Jun, 2003 | Amount | Unspecified - Mtivity | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mtivity
Mtivity has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include YFM Equity Partners and Albany Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mtivity
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mtivity
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mtivity Comparisons
Competitors of Mtivity
Mtivity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Loopio, Responsive, SkySelect, Zamp and Tengo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered RFP and contract management tools are offered for enterprises.
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| domain | founded_year | HQ Location |
AI-driven portfolios are adapted to global economic changes for users.
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| domain | founded_year | HQ Location |
Software solutions are provided for connecting aviation buyers and suppliers.
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| domain | founded_year | HQ Location |
Sales tax compliance is provided through software and expert services by Zamp.
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| domain | founded_year | HQ Location |
AI-enabled procurement and tender management solutions are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Mtivity
When was Mtivity founded?
Mtivity was founded in 1999 and raised its 1st funding round 4 years after it was founded.
Where is Mtivity located?
Mtivity is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Mtivity a funded company?
Mtivity is a funded company, having raised a total of $10.08M across 3 funding rounds to date.
How many employees does Mtivity have?
As of Jan 31, 2021, the latest employee count at Mtivity is 8.
What is the annual revenue of Mtivity?
Annual revenue of Mtivity is $1.2M as on Dec 31, 2007.
What does Mtivity do?
Mtivity was founded in 1999 in London, United Kingdom, and operates in the marketing technology sector. A cloud-based SaaS suite is provided to manage workflows for service providers and marketers, covering origination to fulfilment. Modules encompass marketing operations, procurement, campaign planning, budgeting, creative management, digital asset management, and supply chain oversight. Integrations with Salesforce and Ariba are supported, and recognition as a Cool Vendor was received from Gartner in 2015.
Who are the top competitors of Mtivity?
Mtivity's top competitors include Loopio, Responsive and SkySelect.
What products or services does Mtivity offer?
Mtivity offers Mtivity, Mpact, Mvaluate, and Carbon.
Who are Mtivity's investors?
Mtivity has 2 investors. Key investors include YFM Equity Partners, and Albany Ventures.