Mumbrella

Sydney, Australia Founded: 2008 • Age: 18 yrs Acquired By Diversified Communications
Australian marketing and media industry news portal

About Mumbrella

Mumbrella is a Media & Entertainment company based in Sydney (Australia) founded in 2008, and was acquired by Diversified Communications in December 2017. Australian marketing and media industry news portal. Its website mumbrella.com.au draws about 192 thousand monthly visits. Its focus areas include Internet First Media, Business and Finance and Marketing.

Company details

Mumbrella was founded in 2008 in Sydney, Australia, as a portal focused on the marketing, advertising, PR, and media sectors. News, analysis, and commentary are provided primarily for the Australian market, with operations expanded to Asia in 2013 via Mumbrella Asia. A daily newsletter reaches about 34,000 subscribers as of June 2017. Revenue is generated from display and banner advertising, alongside events, conferences, and training programs.

  • Headquarters Sydney, Australia
  • Stage Acquired
  • Sectors
    Media & Entertainment
  • Email
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  • Phone
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  • Website mumbrella.com.au
  • Social LinkedIn X Facebook
  • Acquired by Diversified Communications (Dec 2017)
Key Metrics

Investors in Mumbrella

Mumbrella has secured backing from 1 investor. Prominent investors backing the company include Diversified Communications.

All
InvestorDescriptionFounded YearDomainLocation
Events across various genres are listed on a discovery platform.
1949divcom.comPortland, United States
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Investor details for Mumbrella

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Mumbrella

8 people are tracked at Mumbrella (3 in leadership, 5 in team).

NameRoleGroup
Carly Pollifrone
Head Of EventsLeadership
Victoria Seymour
Commercial DirectorLeadership
Jordan Dervish
Head Of MarketingLeadership
Anne Nguyen
Marketing ManagerTeam
Adam Lang
PublisherTeam
Denise Fletcher
Partnerships ManagerTeam
Matthew Leong
Editorial AssistantTeam
Nathan Jolly
Deputy EditorTeam
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Complete people profiles for Mumbrella

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Mumbrella

2 dated milestones of Mumbrella across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Mumbrella is founded.
  2. Exit Acquired by Diversified Communications.

Web traffic of Mumbrella

The website of Mumbrella (mumbrella.com.au) receives about 192K visits a month.

  • Monthly visits
    192K

    ▼ 3.1% vs previous month

Similar websites

Websites whose visitors overlap most with Mumbrella. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
adnews.com.au
100%
#438,387View details
mediaweek.com.au
81%
173.7K#281,309View details
nytimes.com
63%
695.1M#71View details
theaustralian.com.au
theaustralian.com.au
63%
#8,844–
afr.com
afr.com
62%
#7,483–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Mumbrella

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Related news about Mumbrella

Premium access

Complete news archive for Mumbrella

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Mumbrella

Mumbrella was founded in 2008.

Mumbrella is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Mumbrella was founded in 2008 in Sydney, Australia, as a portal focused on the marketing, advertising, PR, and media sectors. News, analysis, and commentary are provided primarily for the Australian market, with operations expanded to Asia in 2013 via Mumbrella Asia. A daily newsletter reaches about 34,000 subscribers as of June 2017. Revenue is generated from display and banner advertising, alongside events, conferences, and training programs.

Mumbrella has 1 investor. Key investors include Diversified Communications.

Yes. Mumbrella was acquired by Diversified Communications in December 2017.

The website of Mumbrella receives about 192 thousand visits a month.

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