About Mumbrella
Mumbrella is a Media & Entertainment company based in Sydney (Australia) founded in 2008, and was acquired by Diversified Communications in December 2017. Australian marketing and media industry news portal. Its website mumbrella.com.au draws about 192 thousand monthly visits. Its focus areas include Internet First Media, Business and Finance and Marketing.
Company details
Mumbrella was founded in 2008 in Sydney, Australia, as a portal focused on the marketing, advertising, PR, and media sectors. News, analysis, and commentary are provided primarily for the Australian market, with operations expanded to Asia in 2013 via Mumbrella Asia. A daily newsletter reaches about 34,000 subscribers as of June 2017. Revenue is generated from display and banner advertising, alongside events, conferences, and training programs.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website mumbrella.com.au
- Social LinkedIn X Facebook
- Acquired by Diversified Communications (Dec 2017)
- Investors
- Acquired byDiversified Communications
(Dec 2017)
Investors in Mumbrella
Mumbrella has secured backing from 1 investor. Prominent investors backing the company include Diversified Communications.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Events across various genres are listed on a discovery platform. | 1949 | divcom.com | Portland, United States |
Investor details for Mumbrella
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Mumbrella
8 people are tracked at Mumbrella (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Carly Pollifrone | Head Of Events | Leadership |
Victoria Seymour | Commercial Director | Leadership |
Jordan Dervish | Head Of Marketing | Leadership |
Anne Nguyen | Marketing Manager | Team |
Adam Lang | Publisher | Team |
Denise Fletcher | Partnerships Manager | Team |
Matthew Leong | Editorial Assistant | Team |
Nathan Jolly | Deputy Editor | Team |
Complete people profiles for Mumbrella
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Mumbrella
2 dated milestones of Mumbrella across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Mumbrella is founded.
- Exit Acquired by Diversified Communications.
Web traffic of Mumbrella
The website of Mumbrella (mumbrella.com.au) receives about 192K visits a month.
- Monthly visits192K
▼ 3.1% vs previous month
Websites whose visitors overlap most with Mumbrella. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adnews.com.au | 100% | #438,387 | View details | ||
| mediaweek.com.au | 81% | 173.7K | #281,309 | View details | |
| nytimes.com | 63% | 695.1M | #71 | View details | |
theaustralian.com.au | theaustralian.com.au | 63% | #8,844 | β | |
afr.com | afr.com | 62% | #7,483 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Mumbrella
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Mumbrella
Complete news archive for Mumbrella
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Mumbrella
Mumbrella was founded in 2008.
Mumbrella is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Mumbrella was founded in 2008 in Sydney, Australia, as a portal focused on the marketing, advertising, PR, and media sectors. News, analysis, and commentary are provided primarily for the Australian market, with operations expanded to Asia in 2013 via Mumbrella Asia. A daily newsletter reaches about 34,000 subscribers as of June 2017. Revenue is generated from display and banner advertising, alongside events, conferences, and training programs.
Mumbrella has 1 investor. Key investors include Diversified Communications.
Yes. Mumbrella was acquired by Diversified Communications in December 2017.
The website of Mumbrella receives about 192 thousand visits a month.

