About Mums
Mums is a Business Services company based in Sydney (Australia) founded in 2016 by Carrie Kwan, and was acquired by IAG in July 2023. Business strategy, operational, and advisory consulting services are provided. Mums offers products and services including Free Membership, Events and Meetups, and Coaching Services. Its focus areas include Management Consulting Services and Horizontal. Its legal entity is Insurance Australia Limited.
Company details
Mums was established in 2016 and is headquartered in Sydney, Australia. Consulting services focused on business strategy, operations, advisory, and related areas are delivered to clients. Operations are centered in the professional services sector, with expertise applied across various industries. The firm is led by co-founder and managing director Carrie Kwan, supporting advisory needs in a regional context.
Products & Services of Mums
Mums offers a comprehensive portfolio of products and services, including Free Membership, Events and Meetups, and Coaching Services.
Offers access to community and resources for women in business
Provides learning and connection opportunities for entrepreneurs
Delivers personalized advice for business growth and management
Investors in Mums
Mums has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include IAG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IAG is engaged in providing insurance and reinsurance services across Australia and New Zealand. | 1920 | iag.com.au | Sydney, Australia |
Investor details for Mums
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Verified entity values are shown only after access is granted.
People of Mums
1 people are tracked at Mums (1 in leadership).
| Name | Role | Group |
|---|---|---|
Carrie Kwan | Co-Founder & MD | Leadership |
Complete people profiles for Mums
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Mums
2 dated milestones of Mums across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Mums is founded.
- Exit Acquired by IAG.
Web traffic of Mums
The website of Mums (mumsandco.com.au) receives about 8.6K visits a month.
- Monthly visits8.6K
▲ 0.9% vs previous month
Websites whose visitors overlap most with Mums. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wadeinstitute.org.au | wadeinstitute.org.au | 100% | #3,276,723 | β | |
femaleowned.com.au | femaleowned.com.au | 98% | #5,300,784 | β | |
traffic.com.au | traffic.com.au | 76% | #3,689,246 | β |
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Related news about Mums
Complete news archive for Mums
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Frequently Asked Questions about Mums
Mums was founded in 2016.
Mums is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Mums was established in 2016 and is headquartered in Sydney, Australia. Consulting services focused on business strategy, operations, advisory, and related areas are delivered to clients. Operations are centered in the professional services sector, with expertise applied across various industries. The firm is led by co-founder and managing director Carrie Kwan, supporting advisory needs in a regional context.
Mums offers Free Membership, Events and Meetups, and Coaching Services.
Mums has 1 investor. Key investors include IAG.
Mums operates through Insurance Australia Limited.
Yes. Mums was acquired by IAG in July 2023.

