About Muse
Muse is a Healthcare company based in Toronto (Canada) founded in 2007 by Ariel Garten and Chris Aimone. It operates as an EEG-powered headbands for meditation and sleep biofeedback are developed. It operates on a Direct-to-Consumer (D2C) and HealthTech model in Healthcare and Technology sectors. Muse has raised $58.56 million across 12 funding rounds from investors including Flex, BDC and Children's Hospital of Orange County. Muse has completed 1 acquisition, including Meditation Studio. Its website choosemuse.com draws about 206 thousand monthly visits. Muse offers products and services including Muse S Athena and Muse 2. Its focus areas include HealthTech and Wearable Devices. Its legal entity is InteraXon Inc. Its competitors include Oura, Flow Neuroscience, SleepScore Labs, Dreem and Jawbone and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
Muse, operated by InteraXon Inc., is focused on creating wearable EEG headbands designed for mental fitness and sleep optimization. Solutions are provided in the health technology sector, targeting focus enhancement, stress reduction, and sleep quality improvement. Products like Muse S Athena and Muse 2 are utilized to track brain activity, heart rate, and sleep patterns, supporting users in achieving peak cognitive performance and recovery.
- Headquarters Toronto, Canada
- Founders Ariel Garten, Chris Aimone
- SectorsHealthcareTechnology
- Website category Health · Mental Health
- Email••••••••
- Website choosemuse.com
- Social LinkedIn X Facebook Instagram
- Legal Name Interaxon Inc.
- Total Equity Funding$58.56M (USD)
in 12 rounds
- Latest Funding Round$173.21K (USD), Series C
Feb 2025
- InvestorsFlex
& 15 more
- Investments & Acquisitions
Products & Services of Muse
Muse offers a comprehensive portfolio of products and services, including Muse S Athena and Muse 2.
Advanced headband tracks brain activity and optimizes sleep.
EEG headband enhances focus with real-time feedback.
Apps and channels of Muse
Muse publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Muse
Muse has successfully raised a total of $58.56M across 12 strategic funding rounds. The most recent funding activity was a Series C round of $173.21 thousand completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $58.56M
- Total Rounds 12
- Last Round Series C — $173,212
- First Round $1.2M
(Mar 2012)
- Investors Count 16
Latest 10 of 12 funding rounds of Muse with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $173,212 | Series C | – | – | – |
| Nov 2024 | $200,381 | Series C | – | – | – |
| Aug 2022 | $9.5M | Series C | – | BDC, Export Development Canada | |
| Feb 2018 | $1.35M | Series B | – | – | – |
| Nov 2017 | $11.6M | Series B | – | Export Development Canada, OMERS | |
| Oct 2016 | $1.5M | Series B | – | – | – |
| Sep 2015 | $10.57M | Series B | – | OMERS | |
| May 2015 | $10M | Series B | – | – | – |
| Sep 2013 | $6.02M | Series A | – | Felicis Ventures, OMERS | – |
| Aug 2013 | $6M | Series A | – | – |
16 investors in total: 16 institutional.
Investors in Muse
Muse has secured backing from 16 investors, including institutional and venture fund investors. Prominent investors backing the company include Flex, BDC and Children's Hospital of Orange County.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment opportunities in neurowellness and cannabis industries are provided. | – | phytopartners.com | Boca Raton, United States | |
Iter Investments is focused on alternative therapeutics funding. | – | iterinvestments.com | South Florida, United States | |
Venture capital firm investing in tech startups | – | alabaster.com | Salem, United States | |
Early-stage technology-driven companies are targeted for venture capital investments. | – | omersventures.com | Toronto, Canada | |
Venture capital firm backed by Trend Micro | – | trendforward.com | San Jose, United States | |
- | – | epiccapitalmanagement.ca | - | |
BB Collaborative is focused on funding mindfulness and mind-training solutions. | 2012 | bbcollaborative.com | - | |
Investments in technology startups are made by Felicis Ventures. | – | felicis.com | Menlo Park, United States | |
Horizons Ventures is focused on investing in deep science and technology. | – | horizonsventures.com | Hong Kong, China | |
Early-stage technology-enabled companies are invested in by ff Venture Capital. | – | ffvc.com | New York, United States |
Investor details for Muse
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People of Muse
29 people are tracked at Muse (8 in leadership, 11 in board & advisors, 10 in team).
| Name | Role | Group |
|---|---|---|
Ariel Garten | Co-Founder | Leadership |
Chris Aimone | Co-Founder & CTO | Leadership |
Jean-Michel Fournier | CEO | Leadership |
Marcela G. | Chief Technology Officer | Leadership |
Tracy Brown | Chief Of Staff | Leadership |
Nadia Kumentas | Chief Marketing Officer | Leadership |
Markus Arbeiter | Head Of Finance | Leadership |
Angelike Kefalas | Chief Commercial Officer (cco) | Leadership |
Steve Mann | Advisor | Board & advisors |
Thomas Kilduff | Advisor | Board & advisors |
Henry Harbin | Advisor | Board & advisors |
Norman Anderson | Advisor | Board & advisors |
Dean Ornish | Advisor | Board & advisors |
Rudy Tanzi | Advisor | Board & advisors |
John P. Sullivan | Advisor | Board & advisors |
Norman Doidge | Advisor | Board & advisors |
Joseph C. Kvedar | Advisor | Board & advisors |
Rania Nasis | Advisor | Board & advisors |
Daniel Kraft | Advisor | Board & advisors |
David Francisco Calles Milla | Senior Embedded Developer | Team |
9 more people are available in the full profile.
Complete people profiles for Muse
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Investments & Acquisitions by Muse
Muse has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Meditation Studio.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Guided meditation lessons are provided via a mobile app. | meditationstudioapp.com | Boulder, United States | 2015 | Jul 2018 | •••• |
Complete acquisition details for Muse
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Timeline of Muse
4 dated milestones of Muse across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Muse is founded.
- Funding First funding round of $1.2M.
- Acquisition Acquires Meditation Studio.
- Funding Latest funding round, Series C, of $173K.
Competitors of Muse
Muse has 7 listed competitors in our database, 7 of them funded. They include Oura, Flow Neuroscience, SleepScore Labs, Dreem and Jawbone, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ouraring.com | 2013 | Oulu, Finland | $1.32B | – | Health-tracking smart rings and biosensors are developed for biometric monitoring. | |
| flowneuroscience.com | 2016 | Malmo, Sweden | $11.9M | – | Provider of a wearable device for stress and anxiety management | |
| sleepscore.com | 2016 | San Diego, United States | $1.85M | 34 | Sleep quality is monitored via bedside devices and mobile apps. | |
| dreem.com | 2014 | Paris, France | $44M | – | Sleep quality is monitored via Dreem's wearable EEG device. | |
| jawbone.com | 1997 | San Francisco, United States | $877.03M | – | Provider of wearable devices for activity and sleep tracking | |
| sleepiz.com | 2017 | Zurich, Switzerland | $8.33M | – | Provider of an AI-based sleep monitoring device for patients and physicians | |
| hypnovr.io | 2016 | Strasbourg, France | $7.77M | – | Virtual reality therapies for pain and anxiety reduction are developed. |
Detailed competitors of Muse
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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- Competitive positioning
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Web traffic of Muse
The website of Muse (choosemuse.com) receives about 205.8K visits a month and ranks #196,242 among all websites worldwide, #6,354 in Mental Health.
- Monthly visits205.8K
- Unique visitors88.1K
per month
- Global rank#196,242
among all websites
- Category rank#6,354
Health · Mental Health
- Bounce rate40%
- Pages per visit2.9
- Average visit1 min 18 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Muse. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| meetreflect.com | 100% | 15.8K | #1,842,724 | View details | |
nhahealth.com | nhahealth.com | 100% | – | #643,340 | – |
| brainhq.com | 100% | 512.3K | #62,327 | View details | |
| mindful.org | 100% | 364K | #172,839 | View details | |
| narbis.com | 100% | 8.3K | #2,563,455 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Muse
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
10 companies that operate in the same segment as Muse (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Related news about Muse
Complete news archive for Muse
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Frequently Asked Questions about Muse
Muse was founded in 2007 and raised its 1st funding round 5 years after it was founded.
Muse is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Muse is a funded company, having raised a total of $58.56M across 12 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Mar 2012.
Muse, operated by InteraXon Inc., is focused on creating wearable EEG headbands designed for mental fitness and sleep optimization. Solutions are provided in the health technology sector, targeting focus enhancement, stress reduction, and sleep quality improvement. Products like Muse S Athena and Muse 2 are utilized to track brain activity, heart rate, and sleep patterns, supporting users in achieving peak cognitive performance and recovery.
Muse's top competitors include Oura, Jawbone and SleepScore Labs.
Muse offers Muse S Athena and Muse 2.
Muse has made 1 acquisition, including Meditation Studio.
Muse has 16 investors. Key investors include Flex, BDC, Children's Hospital of Orange County, Intretech, and Export Development Canada.
Muse operates through Interaxon Inc..
Yes. Muse publishes Muse: Brain Health & Sleep and 1 more app, with over 100,000 downloads.
The website of Muse receives about 206 thousand visits a month and ranks #196,242 among all websites worldwide.