About Musement
Musement is a Travel & Hospitality company based in Milan (Italy) founded in 2013, and was acquired by TUI Group in September 2018. Bookings for tours, activities, and attraction tickets are enabled online. Musement has raised $16.45 million across 4 funding rounds from investors including TUI Group, European Union and P101. Musement has completed 1 acquisition, including Triposo. Its website musement.com draws about 890 thousand monthly visits. Its focus areas include Consumer, Online Travel, Tours & Activities and Online Agency. Its competitors include uFirst, TicketOne and Faberest.
Company details
Founded in 2013 in Milan, Italy, Musement operates as an online platform in the travel technology sector. Services include bookings for guided tours, museum tickets, attractions, city passes, and audio guides. Digital hub information and suggestions are aggregated for travelers. The platform supports operations through an app available on iOS and Android devices, focusing on global access to leisure activities.
Funding Insights of Musement
Musement has successfully raised a total of $16.45M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.45M
- Total Rounds 4
- Last Round Series B — $10M
- First Round $950,000
(Oct 2013)
- Investors Count 5
All 4 funding rounds of Musement with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $10M | Series B | – | – | |
| Oct 2016 | $156,139 | Grant | – | – | |
| Mar 2015 | $5.5M | Series A | – | – | |
| Oct 2013 | $950,000 | Seed | – | Italian Angels for Growth, 360 Capital Partners | – |
6 investors in total: 6 institutional.
Investors in Musement
Musement has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include TUI Group, European Union and P101.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are made in innovative early-stage companies. | 2015 | p101.it | Milan, Italy | |
Venture capital firm investing in digital tech startups | 360cap.vc | Paris, France | ||
A network of business angels is formed to support innovative startups. | italianangels.net | Milan, Italy | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Tour and travel company | 2002 | tuigroup.com | Hannover, Germany |
Investor details for Musement
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People of Musement
1 people are tracked at Musement (1 in leadership).
| Name | Role | Group |
|---|---|---|
Peter Ulwahn | Chief Executive Officer | Leadership |
Complete people profiles for Musement
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Investments & Acquisitions by Musement
Musement has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Triposo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Travel guide mobile app with offline maps | triposo.com | Berlin, Germany | 2010 | Oct 2017 | •••• |
Complete acquisition details for Musement
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Timeline of Musement
Competitors of Musement
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ufirst.com | 2015 | Rome, Italy | Local events are discovered and booked via an app-based platform. | |||
| ticketone.it | 1998 | Milano, Italy | Online platform for purchasing tickets to live events and entertainment. | |||
| faberest.com | 2014 | Treviso, Italy | Culinary tours across Europe are booked via an online platform. |
Detailed competitors of Musement
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Web traffic of Musement
The website of Musement (musement.com) receives about 889.7K visits a month and ranks #68,921 among all websites worldwide, #1,936 in Travel and Tourism.
- Monthly visits889.7K
▲ 12.1% vs previous month
- Unique visitors422.3K
per month
- Global rank#68,921
among all websites
- Category rank#1,936
Travel and Tourism · Travel and Tourism
- Bounce rate49%
- Pages per visit2.5
- Average visit1 min 18 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Musement. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tiqets.com | 100% | 4.7M | #12,491 | View details | |
venice-museum.com | venice-museum.com | 91% | #717,624 | – | |
getyourguide.it | getyourguide.it | 88% | #12,892 | – | |
tickitaly.com | tickitaly.com | 86% | #1,664,037 | – | |
| civitatis.com | 85% | 8.2M | #8,088 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Musement
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Related news about Musement
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Frequently Asked Questions about Musement
Musement was founded in 2013.
Musement is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
Musement is a funded company, having raised a total of $16.45M across 4 funding rounds to date. The company's 1st funding round was a Seed of $950K, raised on Oct 2013.
Founded in 2013 in Milan, Italy, Musement operates as an online platform in the travel technology sector. Services include bookings for guided tours, museum tickets, attractions, city passes, and audio guides. Digital hub information and suggestions are aggregated for travelers. The platform supports operations through an app available on iOS and Android devices, focusing on global access to leisure activities.
Musement has made 1 acquisition, including Triposo.
Musement has 6 investors. Key investors include TUI Group, European Union, P101, 360 Capital Partners, and Micheli Associati.
Yes. Musement was acquired by TUI Group in September 2018.
The website of Musement receives about 890 thousand visits a month and ranks #68,921 among all websites worldwide.