About Must It
Must It is a company based in Seoul (South Korea) founded in 2011 by Cho Yongmin. Must It has raised $39.12 million across 3 funding rounds from investors including CJ ENM, Kakao Investment and IMM Korea. Must It operates in a competitive market with competitors including Coupang, Tmon, OliveYoung, Gmarket(eBay Korea) and 11st, among others.
- Headquarter Seoul, South Korea
- Founders Cho Yongmin
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Sectors
Retail
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Must-It Co., Ltd.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$39.12 M (USD)
in 3 rounds
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Latest Funding Round
$15 M (USD), Series B
Jun 14, 2022
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Investors
CJ ENM
& 5 more
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Employee Count
Not available
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Funding Insights of Must It
Must It has successfully raised a total of $39.12M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Must It
Must It has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include CJ ENM, Kakao Investment and IMM Korea.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital is directed toward software, fintech, and commerce sectors.
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Growth stage companies are targeted for private equity investments.
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Early-stage venture capital arm of SoftBank Group
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Investor details for Must It
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Investments & Acquisitions by Must It
Investment portfolio details for Must It
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Financial Statements - Must It
Detailed financials for Must It
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Must It Comparisons
Peer comparison for Must It
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Competitors of Must It
Must It operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Coupang, Tmon, OliveYoung, Gmarket(eBay Korea) and 11st, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multi-category consumer products are sold via an online marketplace.
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Multi-category products are retailed online by Tmon.
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Runs an online retail platform with products across various categories.
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Products in diverse categories are offered through an e-commerce platform.
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Hosts a digital marketplace for various consumer goods categories.
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Online retailer offering multi-category artisanal products
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Detailed competitors of Must It
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Must It
Complete news archive for Must It
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Frequently Asked Questions about Must It
Must It was founded in 2011 and raised its 1st funding round 9 years after it was founded.
Must It is headquartered in Seoul, South Korea.
Cho Yongmin is the current CEO of Must It. They have also founded this company.
Must It is a funded company, having raised a total of $39.12M across 3 funding rounds to date.
Must It was established in 2011 and is headquartered in Seoul, South Korea. Operations focus on e-commerce retail across diverse categories, including apparel, bags, footwear, accessories, jewelry, kidswear, electronics, kitchen items, beauty products, and food. Products are supplied to customers targeting men, women, and children through the domain mustit.co.kr, with Cho Yongmin serving as founder and CEO.
Must It's top competitors include Coupang, Tmon and Gmarket(eBay Korea).
Must It has 6 investors. Key investors include CJ ENM, Kakao Investment, IMM Korea, K2 Investment Partners, and unknown.