About Must It
Must It is a company based in Seoul (South Korea) founded in 2011 by Cho Yongmin. Must It has raised $39.12 million across 3 funding rounds from investors including CJ ENM, Kakao Investment and IMM Korea. Must It operates in a competitive market with competitors including Coupang, Tmon, OliveYoung, Gmarket(eBay Korea) and 11st, among others.
- Total Equity Funding$39.12M (USD)
in 3 rounds
- Latest Funding Round$15M (USD), Series B
Jun 2022
- InvestorsCJ ENM
& 5 more
Apps and channels of Must It
its YouTube channel 머스트잇 has 4.81K subscribers.
Funding Insights of Must It
Must It has successfully raised a total of $39.12M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.12M
- Total Rounds 3
- Last Round Series B β $15M
- First Round $12.46M
(Jul 2020)
- Investors Count 6
All 3 funding rounds of Must It with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $15M | Series B | β | β | |
| May 2021 | $11.66M | Series A | β | Kakao Investment | β |
| Jul 2020 | $12.46M | Series A | β | IMM Investment, K2 Investment Partners | β |
6 investors in total: 6 institutional.
Investors in Must It
Must It has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include CJ ENM, Kakao Investment and IMM Korea.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is directed toward software, fintech, and commerce sectors. | – | kakaoinvestment.com | Seoul, South Korea | |
Growth stage companies are targeted for private equity investments. | – | imm.co.kr | Gangnam, South Korea | |
Early-stage venture capital arm of SoftBank Group | – | sbvacorp.com | Seoul, South Korea | |
Television shows, films, music, and digital content are produced. | 1995 | cjenm.com | Seoul, South Korea | |
- | 1997 | k2investment.co.kr | Seoul, South Korea | |
- | – | medici-investment-group.com | - |
Investor details for Must It
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People of Must It
1 people are tracked at Must It (1 in leadership).
| Name | Role | Group |
|---|---|---|
Cho Yongmin | Founder & CEO | Leadership |
Complete people profiles for Must It
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Timeline of Must It
3 dated milestones of Must It across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Must It is founded.
- Funding First funding round of $12.5M.
- Funding Latest funding round, Series B, of $15.0M.
Competitors of Must It
Must It operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Coupang, Tmon, OliveYoung, Gmarket(eBay Korea) and 11st, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| coupang.com | 2010 | Seoul, South Korea | $3.9B | – | Multi-category consumer products are sold via an online marketplace. | |
| tmon.co.kr | 2010 | Seoul, South Korea | $523.51M | – | Multi-category products are retailed online by Tmon. | |
| oliveyoung.co.kr | 1999 | Seoul, South Korea | – | – | Runs an online retail platform with products across various categories. | |
| gmarket.co.kr | 2000 | Seoul, South Korea | – | – | Products in diverse categories are offered through an e-commerce platform. | |
| 11st.co.kr | 2007 | Seoul, South Korea | – | – | Hosts a digital marketplace for various consumer goods categories. | |
| idus.com | 2013 | Seoul, South Korea | $41.02M | – | Online retailer offering multi-category artisanal products | |
| 29cm.co.kr | 2011 | Seoul, South Korea | $2.64M | – | Fashion, beauty, and home products are retailed online by 29cm. | |
| interpark.com | 1996 | Seoul, South Korea | – | – | Online marketplace of multi-category consumer products |
Detailed competitors of Must It
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- Full competitor set
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Web traffic of Must It
The website of Must It (mustit.co.kr) receives about 729.6K visits a month and ranks #61,078 among all websites worldwide, #3,020 in Fashion and Apparel.
- Monthly visits729.6K
▲ 9.6% vs previous month
- Unique visitors278.6K
per month
- Global rank#61,078
among all websites
- Category rank#3,020
Lifestyle · Fashion and Apparel
- Bounce rate34%
- Pages per visit5.2
- Average visit2 min 58 sec
- DevicesDesktop 36% Β· Mobile 64%
Websites whose visitors overlap most with Must It. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| feelway.com | 100% | 1.2M | #45,644 | View details | |
| reebonz.co.kr | 78% | 427.9K | #119,370 | View details | |
| trenbe.com | 76% | 1.6M | #31,748 | View details | |
| kream.co.kr | 70% | 5.4M | #7,045 | View details | |
| balaan.co.kr | 68% | 130K | #283,071 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Must It
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Must It
Complete news archive for Must It
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Must It
10 companies that operate in the same segment as Must It (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about Must It
Must It was founded in 2011 and raised its 1st funding round 9 years after it was founded.
Must It is headquartered in Seoul, South Korea.
Cho Yongmin is the current CEO of Must It. They have also founded this company.
Must It is a funded company, having raised a total of $39.12M across 3 funding rounds to date. The company's 1st funding round was a Series A of $12.46M, raised on Jul 2020.
Must It was established in 2011 and is headquartered in Seoul, South Korea. Operations focus on e-commerce retail across diverse categories, including apparel, bags, footwear, accessories, jewelry, kidswear, electronics, kitchen items, beauty products, and food. Products are supplied to customers targeting men, women, and children through the domain mustit.co.kr, with Cho Yongmin serving as founder and CEO.
Must It's top competitors include Coupang, Tmon and Gmarket(eBay Korea).
Must It has 6 investors. Key investors include CJ ENM, Kakao Investment, IMM Korea, K2 Investment Partners, and medici-investment-group.com.
Must It operates through Must-It Co., Ltd..
The website of Must It receives about 730 thousand visits a month and ranks #61,078 among all websites worldwide.