About My Beauty Guide
My Beauty Guide is a Consumer company based in Farum (Denmark) founded in 2019 by Anne Weichenfeldt Steenberg. It operates as an app for reviewing and rating beauty products based on user experiences. It operates on a B2C and D2C model. Its chief executive is Anne Weichenfeldt Steenberg. My Beauty Guide offers products and services including My Beauty Guide App. Its focus areas include Beauty Tech, Community Engagement, Test Panels and Product Reviews. Its legal entity is My Beauty Guide and Club ApS. Its competitors include Olook, FAVOR, FashionGuide, The Powderoom and MAKEY and 3 more; 2 of its 8 listed competitors have raised funding.
Company details
My Beauty Guide is a mobile app that enables users to create, read, and rate reviews of beauty products like makeup and skincare. It allows barcode scanning in stores to check ratings, following beauty enthusiasts for recommendations, and participating in test panels for new products. Based in Farum, Denmark, it helps users make informed purchases by aggregating community insights and avoiding common buying mistakes.
- Headquarters Farum, Denmark
- Founders Anne Weichenfeldt Steenberg
- SectorsConsumer
- Email••••••••
- Website mybeautyguide.app
- Social Facebook Instagram
- Legal Name My Beauty Guide And Club Aps
Products & Services of My Beauty Guide
My Beauty Guide offers a comprehensive portfolio of products and services, including My Beauty Guide App.
App for rating and reviewing beauty products to inform purchasing decisions
Apps and channels of My Beauty Guide
My Beauty Guide publishes 2 mobile apps.
People of My Beauty Guide
1 people are tracked at My Beauty Guide (1 in leadership).
| Name | Role | Group |
|---|---|---|
Anne Weichenfeldt Steenberg | Founder, CEO | Leadership |
Complete people profiles for My Beauty Guide
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of My Beauty Guide
My Beauty Guide has 8 listed competitors in our database, 2 of them funded. They include Olook, FAVOR, FashionGuide, The Powderoom and MAKEY, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| olook.com.br | 2011 | Sao Paulo, Brazil | $7.58M | – | Online content platform for beauty & fashion accessories | |
| favor.life | 2015 | Shibuya, Japan | – | – | Online platform for beauty product discovery and advice is provided. | |
| fashionguide.com.tw | 1997 | Taipei, Taiwan | – | – | Cosmetics product reviews are shared by users in a community. | |
| thepowderoom.it | 2011 | Milan, Italy | – | – | Online platforms that provides guidance on styling and usage of beauty products | |
| makey.asia | 2014 | Shinagawa, Japan | – | – | Offers a mobile-first platform for community-generated beauty tips. | |
| styleup.com | 2006 | Hong Kong, China | – | – | A community platform for sharing beauty advice and tips among users. | |
| dermapproved.com | 2011 | New York, United States | $1.12M | – | Non-prescription skin care education and product consensus are offered. | |
| socomy.com | 2018 | Jakarta, Indonesia | – | – | User-generated beauty advice and content are shared on the platform. |
Detailed competitors of My Beauty Guide
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Top companies in Beauty Brands
10 companies that operate in the same segment as My Beauty Guide (Beauty Brands), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Chain of Beauty salon and spa treatment centers | 1997 | Mumbai, Maharashtra, India | – | USD 26.69 M | – | |
International spa retail chain | 2007 | Hyderabad, Telangana, India | – | USD 2.53 K | 8 | |
Operates as a brand offering beauty and personal care products for everyday wellness. | 2015 | Mumbai, Maharashtra, India | – | USD 69.92 M | 103 | |
Offering facial care products | 2018 | Jammu, Jammu And Kashmir, India | – | – | – | |
Manages luxury brand distribution, marketing, and logistics across Indian markets. | 1983 | Mumbai, Maharashtra, India | – | USD 4.85 M | 80 | |
Online beauty brand offering multi-category products | – | Toronto, Ontario, Canada | – | – | – | |
Private label brand offering natural beauty products | 2015 | Bengaluru, Karnataka, India | – | – | 9 | |
Internet first brand of body & nail care and other products | 2022 | Hamden, Connecticut, United States | USD 650 K | – | – | |
A brand specializing in tea products. | 1992 | Kanpur, Uttar Pradesh, India | – | USD 25.32 M | 429 | |
Organic skincare products are offered by an internet-first brand. | 2021 | China | – | – | – |
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Frequently Asked Questions about My Beauty Guide
My Beauty Guide was founded in 2019.
My Beauty Guide is headquartered in Farum, Denmark.
Anne Weichenfeldt Steenberg is the current CEO of My Beauty Guide. They have also founded this company.
My Beauty Guide is a mobile app that enables users to create, read, and rate reviews of beauty products like makeup and skincare. It allows barcode scanning in stores to check ratings, following beauty enthusiasts for recommendations, and participating in test panels for new products. Based in Farum, Denmark, it helps users make informed purchases by aggregating community insights and avoiding common buying mistakes.
My Beauty Guide's top competitors include Olook, The Powderoom and FAVOR.
My Beauty Guide offers My Beauty Guide App.
My Beauty Guide operates through My Beauty Guide And Club Aps.
Yes. My Beauty Guide publishes My Beauty Guide and 1 more app.