About My VIP Card
My VIP Card is a Retail company based in Southampton (United Kingdom) founded in 2017 by Maddy Alexander Grout. Membership-based discount cards are provided via an online platform. My VIP Card has raised $112.88 thousand across 1 funding round. My VIP Card offers products and services including Niftiee Platform and Employee Benefits Program. Its focus areas include Coupons and Deals, Deals, Multi Channel and Horizontal. Its legal entity is ALL THE REWARDS LIMITED. Its competitors include Barnsley Card, FounderPass and Vegan Card.
Company details
My VIP Card was established in 2017 in Southampton, United Kingdom, by founder Maddy Alexander Grout. An online platform is maintained to deliver membership-based discount cards. Discounts and rewards are extended across multiple categories, including apparel, fashion accessories, footwear, beauty care, home care, home decor, and electronics. Operations focus on the consumer goods sector within the e-commerce space.
- Headquarters Southampton, United Kingdom
- Founders Maddy Alexander Grout
- SectorsRetail
- Website myvipcard.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name All The Rewards Limited
- Date of Incorporation 24 Oct, 2022
- Jurisdiction WORCESTER, ENGLAND
- Total Equity Funding$112.88K (USD)
in 1 rounds
- Latest Funding Round$112.88K (USD), Seed
Apr 2021
Products & Services of My VIP Card
My VIP Card offers a comprehensive portfolio of products and services, including Niftiee Platform and Employee Benefits Program.
Subscription platform for accessing deals on brands and utilities.
Service offering additional savings perks for company employees.
Funding Insights of My VIP Card
My VIP Card has successfully raised a total of $112.88K through 1 strategic funding round. The most recent funding activity was a Seed round of $112.88 thousand completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $112,875
- Total Rounds 1
- Last Round Seed — $112,875
- First Round $112,875
(Apr 2021)
All 1 funding rounds of My VIP Card with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $112,875 | Seed | – | – | – |
People of My VIP Card
1 people are tracked at My VIP Card (1 in leadership).
| Name | Role | Group |
|---|---|---|
Maddy Alexander Grout | Founder | Leadership |
Complete people profiles for My VIP Card
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of My VIP Card
2 dated milestones of My VIP Card across 4 years, from founding to its latest funding, stage changes and deals.
- Founded My VIP Card is founded.
- Funding First funding round of $113K.
Competitors of My VIP Card
My VIP Card has 3 listed competitors in our database. They include Barnsley Card, FounderPass and Vegan Card.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| barnsleycard.com | 2017 | Leeds, United Kingdom | 1 | Online platform offering discount cards for multi-category products | ||
| founderpass.com | 2021 | Sheffield, United Kingdom | Provides tech discounts and membership perks for entrepreneurs and startups worldwide. | |||
| vegancard.co.uk | 2019 | South Benfleet, United Kingdom | 1 | Provides subscription-based discounts on vegan products like food, beauty, and fashion. |
Detailed competitors of My VIP Card
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Verified entity values are shown only after access is granted.
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Frequently Asked Questions about My VIP Card
My VIP Card was founded in 2017 and raised its 1st funding round 4 years after it was founded.
My VIP Card is headquartered in Southampton, United Kingdom.
My VIP Card is a funded company, having raised a total of $112.88K across 1 funding round to date. The company's 1st funding round was a Seed of $112.88K, raised on Apr 2021.
My VIP Card was established in 2017 in Southampton, United Kingdom, by founder Maddy Alexander Grout. An online platform is maintained to deliver membership-based discount cards. Discounts and rewards are extended across multiple categories, including apparel, fashion accessories, footwear, beauty care, home care, home decor, and electronics. Operations focus on the consumer goods sector within the e-commerce space.
My VIP Card's top competitors include Barnsley Card, FounderPass and Vegan Card.
My VIP Card offers Niftiee Platform and Employee Benefits Program.
My VIP Card operates through All The Rewards Limited.