About MyDesignation
MyDesignation is a Retail company based in Thiruvananthapuram (India) founded in 2017 by Gopika Menon and Swaroop Krishnan. Multi-category casual wear for men and women is offered online. MyDesignation has raised $5.66 million across 2 funding rounds from investors including Multiply Ventures, Dominor and Veltis Capital. Its chief executive, as recorded, is Swaroop Krishnan. Its website mydesignation.com draws about 578 thousand monthly visits. MyDesignation offers products and services including T-Shirts and Shirts. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity in India is MYDESIGNATION STUDIOS LLP (AAV-5695). Its competitors include NNNOW, Yepme and A Big Indian Story; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2017 and based in Thiruvananthapuram, India, MyDesignation operates as an e-commerce platform in the fashion sector. Casual apparel for men and women is provided, encompassing items such as t-shirts, tops, shirts, bottoms, and relaxed fits. The assortment includes basic styles, seasonal designs, and simple silhouettes designed for everyday use, with operations focused on online sales across various categories.
- Headquarters Thiruvananthapuram, India
- Founders Gopika Menon, Swaroop Krishnan
- SectorsRetail
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website mydesignation.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Mydesignation Studios Llp
- Date of Incorporation 22 Jan, 2021
- Jurisdiction Thiruvananthapuram, Kerala, India
- Total Equity Funding$5.66M (USD)
in 2 rounds
- Latest Funding Round$4.41M (USD), Series A
Feb 2026
- InvestorsMultiply Ventures
& 5 more
Associated legal entities of MyDesignation
MyDesignation operates through Mydesignation Studios Llp (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mydesignation Studios Llp CIN AAV-5695 | Strike Off | 22 Jan 2021 | Thiruvananthapuram, Kerala | 2 | View details |
Products & Services of MyDesignation
MyDesignation offers a comprehensive portfolio of products and services, including T-Shirts and Shirts.
Trendy T-shirts with unique designs for everyday wear
Fashionable shirts featuring cultural and artistic prints
Apps and channels of MyDesignation
its YouTube channel MyDesignation has 4.24K subscribers and 12 videos.
Videos from MyDesignation
The most watched videos on MyDesignation's YouTube channel, MyDesignation (4.24K subscribers). Click a video to play it here.
More on MyDesignation.
Funding Insights of MyDesignation
MyDesignation has successfully raised a total of $5.66M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.41 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.66M
- Total Rounds 2
- Last Round Series A — $4.41M
- First Round $1.25M
(Apr 2025)
- Investors Count 6
All 2 funding rounds of MyDesignation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $4.41M | Series A | – | RPSG Capital Ventures | |
| Apr 2025 | $1.25M | Seed | – | Multiply Ventures |
6 investors in total: 6 institutional.
Investors in MyDesignation
MyDesignation has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Multiply Ventures, Dominor and Veltis Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Potato farming, grain marketing, and equipment services are conducted in Maine. | 2019 | multiplyventures.com | Bengaluru, India | |
Venture capital investments and guidance for early-stage startups in technology and ecommerce sectors. | 2023 | veltiscapital.com | Mumbai, India | |
Venture capital is invested in public and private companies. | sattvaventures.com | Bengaluru, India | ||
Investment firm focusing on early stage, venture capital, and equities investments. | 2013 | dominorllp.com | Noida, India | |
| greentrunk.vc | ||||
| rpsgcapital.vc |
Investor details for MyDesignation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Mydesignation Studios Llp (MyDesignation)
Mydesignation Studios Llp is the primary company behind MyDesignation. The board of Mydesignation Studios Llp currently have 2 directors; the longest-serving is Swaroop Radhakrishnan Krishnan Nair, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Swaroop Radhakrishnan Krishnan Nair DIN 07831093 | Designated Partner | 22 Jan 2021 | 5 yrs 9 mo | Mydesignation Studios Llp |
| Gopika Baburaj Raj DIN 07831113 | Designated Partner | 22 Jan 2021 | 5 yrs 9 mo | Mydesignation Studios Llp |
People of MyDesignation
2 people are tracked at MyDesignation (2 in leadership).
| Name | Role | Group |
|---|---|---|
Gopika Menon | Co-Founder & CCO | Leadership |
| Co-Founder & CEO & CMO | Leadership |
Complete people profiles for MyDesignation
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of MyDesignation
3 dated milestones of MyDesignation across 9 years, from founding to its latest funding, stage changes and deals.
- Founded MyDesignation is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series A, of $4.4M.
Competitors of MyDesignation
MyDesignation has 3 listed competitors in our database, 2 of them funded. They include NNNOW, Yepme and A Big Indian Story.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nnnow.com | 2016 | Bengaluru, India | 1,036 | Online platform for purchasing top international fashion and footwear brands. | ||
| yepme.com | 2008 | Gurugram, India | $133.71M | 1 | Multi-category fashion products for men and women are offered online. | |
| abigindianstory.com | 2018 | Pune, India | $877,197 | Designer and retailer of handcrafted vegan and cruelty-free fashion accessories and apparel |
Detailed competitors of MyDesignation
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MyDesignation
The website of MyDesignation (mydesignation.com) receives about 578.2K visits a month and ranks #53,946 among all websites worldwide, #6,508 in Graphics Multimedia and Web Design.
- Monthly visits578.2K
▼ 23.7% vs previous month
- Unique visitors408.5K
per month
- Global rank#53,946
among all websites
- Category rank#6,508
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate23%
- Pages per visit5.0
- Average visit1 min 03 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with MyDesignation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| canva.com | 100% | 876.1M | #35 | View details | |
deshidukan.in | deshidukan.in | 95% | #2,559,640 | – | |
| yourdesignstore.in | 90% | 125K | #256,958 | View details | |
wisetrolley.com | wisetrolley.com | 85% | #2,076,206 | – | |
freshdesignweb.com | freshdesignweb.com | 83% | #2,112,661 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MyDesignation
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as MyDesignation (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 |
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Frequently Asked Questions about MyDesignation
MyDesignation was founded in 2017 and raised its 1st funding round 8 years after it was founded.
MyDesignation is headquartered in Thiruvananthapuram, India. It is registered at Thiruvananthapuram, Kerala, India.
Swaroop Krishnan is the CEO of MyDesignation, as recorded in our data. They have also founded this company.
MyDesignation is a funded company, having raised a total of $5.66M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.25M, raised on Apr 2025.
Founded in 2017 and based in Thiruvananthapuram, India, MyDesignation operates as an e-commerce platform in the fashion sector. Casual apparel for men and women is provided, encompassing items such as t-shirts, tops, shirts, bottoms, and relaxed fits. The assortment includes basic styles, seasonal designs, and simple silhouettes designed for everyday use, with operations focused on online sales across various categories.
MyDesignation's top competitors include NNNOW, Yepme and A Big Indian Story.
MyDesignation offers T-Shirts and Shirts.
MyDesignation has 6 investors. Key investors include Multiply Ventures, Dominor, Veltis Capital, Sattva Ventures, and GreenTrunk Ventures.
MyDesignation operates through Mydesignation Studios Llp.
The legal entities of MyDesignation currently have 2 directors, including Swaroop Radhakrishnan Krishnan Nair, Gopika Baburaj Raj.
The website of MyDesignation receives about 578 thousand visits a month and ranks #53,946 among all websites worldwide.