About MyMuesli
MyMuesli is a Consumer company based in Berlin (Germany) founded in 2007, and was acquired by Katjes Greenfood in July 2024. It operates as a custom organic muesli and cereals are retailed online and offline. Its website mymuesli.com draws about 475 thousand monthly visits. MyMuesli offers products and services including Custom Muesli, Porridge, Snacks, and Tea. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Breakfast Cereals. Its legal entity is mymuesli AG. Its competitors include Kolln, Spacies, The Cereal Club, Barnhouse and Lichterjung.
Company details
MyMuesli was established in 2007 in Berlin, Germany, within the food retail sector focused on cereals. Operations include online sales and physical retail through over 20 stores across Germany, Austria, and Switzerland. Customization services enable selection from up to 80 organic ingredients for personalized muesli mixes, supporting both standard and tailored product offerings.
- InvestorsKatjes Greenfood
& 1 more
- Acquired byKatjes Greenfood
(Jul 2024)
Products & Services of MyMuesli
MyMuesli offers a comprehensive portfolio of products and services, including Custom Muesli, Porridge, Snacks, and Tea.
Online platform for mixing and ordering bio-muesli with various ingredients.
Customizable porridge options made from organic ingredients for quick meals.
Range of bio-snacks like protein bars and bites for on-the-go consumption.
Selection of organic teas in various flavors for daily enjoyment.
Apps and channels of MyMuesli
its YouTube channel mymuesli has 2.99K subscribers and 30 videos.
Videos from MyMuesli
The most watched videos on MyMuesli's YouTube channel, mymuesli (2.99K subscribers). Click a video to play it here.
More on mymuesli.
Funding Insights of MyMuesli
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of MyMuesli with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | – | Private Equity Round | – | Katjes Greenfood | – |
| Jan 2016 | – | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in MyMuesli
MyMuesli has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Katjes Greenfood and GENUI.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
GENUI is engaged in impact-driven investments for sustainable growth. | – | genui.de | Hamburg, Germany | |
- | – | katjesgreenfood.de | - |
Investor details for MyMuesli
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of MyMuesli
3 people are tracked at MyMuesli (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Hubertus Bessau | Co-founder & Supervisory Board Member | Leadership |
Daniel Setzermann | Director Of Online Marketing & Ecommerce | Leadership |
Arne von der Weppen | Senior Marketing Manager | Team |
Complete people profiles for MyMuesli
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Timeline of MyMuesli
4 dated milestones of MyMuesli across 17 years, from founding to its latest funding, stage changes and deals.
- Founded MyMuesli is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round,.
- Exit Acquired by Katjes Greenfood.
Competitors of MyMuesli
MyMuesli has 5 listed competitors in our database. They include Kolln, Spacies, The Cereal Club, Barnhouse and Lichterjung, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kolln.es | 1795 | Elmshorn, Germany | – | 345 | Manufactures oat products like flakes, mueslis, and porridge for daily consumption. | |
| spacies.de | 2021 | Essen, Germany | – | – | Internet first brand offering breakfast cereals | |
| cereal-club.de | 2008 | Hamburg, Germany | – | 16 | Operates as a brand specializing in breakfast cereals for consumers. | |
| barnhouse.de | 1979 | Ampfing, Germany | – | – | Muesli products are produced and marketed by Barnhouse in Germany. | |
| lichterjung.de | 2019 | Berlin, Germany | – | – | A premium brand specializing in high-quality granola products. |
Detailed competitors of MyMuesli
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Web traffic of MyMuesli
The website of MyMuesli (mymuesli.com) receives about 475.1K visits a month and ranks #92,881 among all websites worldwide, #2,812 in Groceries.
- Monthly visits475.1K
▲ 11.4% vs previous month
- Unique visitors202.1K
per month
- Global rank#92,881
among all websites
- Category rank#2,812
Food and Drink · Groceries
- Bounce rate43%
- Pages per visit4.5
- Average visit2 min 34 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with MyMuesli. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cereal-club.de | 100% | – | – | View details | |
| chocri.de | 93% | – | – | View details | |
muesli-muehle.de | muesli-muehle.de | 88% | – | #418,678 | – |
xn--msli-0ra.de | xn--msli-0ra.de | 83% | – | #7,905,798 | – |
| green-cup-coffee.de | 82% | – | #5,174,092 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MyMuesli
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as MyMuesli (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.36 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Related news about Mymuesli
Complete news archive for MyMuesli
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Frequently Asked Questions about MyMuesli
MyMuesli was founded in 2007 and raised its 1st funding round 9 years after it was founded.
MyMuesli is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
MyMuesli was established in 2007 in Berlin, Germany, within the food retail sector focused on cereals. Operations include online sales and physical retail through over 20 stores across Germany, Austria, and Switzerland. Customization services enable selection from up to 80 organic ingredients for personalized muesli mixes, supporting both standard and tailored product offerings.
MyMuesli offers Custom Muesli, Porridge, Snacks, and Tea.
MyMuesli has 2 investors. Key investors include Katjes Greenfood, and GENUI.
MyMuesli operates through Mymuesli Ag.
Yes. MyMuesli was acquired by Katjes Greenfood in July 2024.
The website of MyMuesli receives about 475 thousand visits a month and ranks #92,881 among all websites worldwide.