About MyPref
MyPref is a Consumer company based in Indore (India) founded in 2012, and was acquired by Network18 in January 2015. It operates as a location-based food discovery and planning app is provided for users. The company was acqui-hired. Its focus areas include Food and Agriculture Tech, Food Tech, Food Discovery and Ordering and Dine Out. Its competitors include TagTaste, SmartCooky, DishCo, Hopsticks and Binge and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Location based food finder, planner, and reminder app. Available for both iOS and Android. Has social sharing features. Helps restaurants connect better to their customers through their mobile apps. Present in Indore, Bangalore, Mumbai. Acquired by Network 18 group in Jan15 which also acquired Burrp in 2009. Currently, the website is redirecting to Burrp as of Mar17
- Headquarters Indore, India
- SectorsConsumer
- Website mypref.com
- Social LinkedIn X Facebook
- Acquired by Network18 (Jan 2015)
Investors in MyPref
MyPref has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Network18.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
News and media services are delivered by Network18 across India. | 1996 | nw18.com | Mumbai, India |
Investor details for MyPref
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of MyPref
2 dated milestones of MyPref across 3 years, from founding to its latest funding, stage changes and deals.
- Founded MyPref is founded.
- Exit Acquired by Network18.
Competitors of MyPref
MyPref has 8 listed competitors in our database, 1 of them funded. They include TagTaste, SmartCooky, DishCo, Hopsticks and Binge, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tagtaste.com | 2016 | Noida, India | – | 24 | Serves as a content platform focused on food-related analytics and insights. | |
| smartcooky.com | 2012 | Delhi, India | – | 314 | Healthy food news and recipes are provided online by SmartCooky. | |
| dishco.com | 2015 | Mumbai, India | – | – | A mobile app for discovering dishes, restaurants, and making table bookings. | |
| hopsticks.com | 2018 | Puducherry, India | – | – | Restaurants and dishes are discovered via an app-based platform. | |
| binge.digital | 2017 | Delhi, India | – | – | Food discovery app | |
| talkingstreet.in | 2014 | Bengaluru, India | – | – | Offers spa, onsen, massages, facials, and aesthetics for wellness in Kuala Lumpur. | |
| ketchupp.in | 2015 | Gurugram, India | $557,206 | – | AI-driven food recommendations are provided for F&B sector locations. | |
| zestbuds.com | 2013 | Bengaluru, India | – | – | Functions as an online platform for food discovery, ordering, restaurant listings, and reviews. |
Detailed competitors of MyPref
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MyPref
Websites that share an audience with MyPref (mypref.com).
Websites whose visitors overlap most with MyPref. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| facebook.com | 100% | 12.1B | #3 | View details |
Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as MyPref (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Frequently Asked Questions about MyPref
MyPref was founded in 2012.
MyPref is headquartered in Indore, India. It is registered at Indore, Madhya Pradesh, India.
Location based food finder, planner, and reminder app. Available for both iOS and Android. Has social sharing features. Helps restaurants connect better to their customers through their mobile apps. Present in Indore, Bangalore, Mumbai. Acquired by Network 18 group in Jan15 which also acquired Burrp in 2009. Currently, the website is redirecting to Burrp as of Mar17.
MyPref's top competitors include Binge, TagTaste and SmartCooky.
MyPref has 1 investor. Key investors include Network18.
Yes. MyPref was acquired by Network18 in January 2015.