About NAÏF
NAÏF is a Consumer company based in The Hague (Netherlands) founded in 2013 by Sjoerd Trompetter and Jochem Hes. Natural skin care products are manufactured by NAÏF. NAÏF has raised $26.82 million across 2 funding rounds from investors including DOEN Foundation, Future Business Partnership and VenturesOne. Its chief executive, as recorded, is Gijs Krimp. Its website naifcare.com draws about 34 thousand monthly visits. NAÏF offers products and services including Baby Care Products, Personal Care Line, and Sun Protection. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Skin Care and Multi-Category. Its competitors include Kneipp, Gamila Secret and Endoca.
Company details
NAÏF was founded in 2013 in The Hague, Netherlands, as a manufacturer in the personal care sector. Natural skin care items, including night creams, lotions, cleansers, shower gels, and scrubs, are produced alongside hair care products such as shampoos and conditioners. Operations focus on formulation and global distribution through an online store, with leadership provided by co-founders Sjoerd Trompetter and Jochem Hes, and CEO Gijs Krimp.
- Headquarters The Hague, Netherlands
- Founders Sjoerd Trompetter, Jochem Hes
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website naifcare.com
- Social LinkedIn Facebook Instagram
- Total Equity Funding$26.82M (USD)
in 2 rounds
- Latest Funding Round$24.58M (USD), Series B
Nov 2023
- InvestorsDOEN Foundation
& 2 more
Products & Services of NAÏF
NAÏF offers a comprehensive portfolio of products and services, including Baby Care Products, Personal Care Line, and Sun Protection.
Natural items for baby skin and hair protection
Products for adult hygiene and wellness needs
Safe sunscreens for families and children
Funding Insights of NAÏF
NAÏF has successfully raised a total of $26.82M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $24.58 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.82M
- Total Rounds 2
- Last Round Series B — $24.58M
- First Round $2.23M
(Aug 2019)
- Investors Count 3
All 2 funding rounds of NAÏF with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $24.58M | Series B | – | Future Business Partnership | – |
| Aug 2019 | $2.23M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in NAÏF
NAÏF has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include DOEN Foundation, Future Business Partnership and VenturesOne.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| venturesone.com | ||||
Provides capital and expertise to sustainable businesses for ethical growth. | 2010 | futurebusinesspartnership.com | London, United Kingdom | |
Sustainable, cultural, and social pioneers are supported by the foundation. | 1991 | doen.nl | Amsterdam, Netherlands |
Investor details for NAÏF
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People of NAÏF
16 people are tracked at NAÏF (5 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Sjoerd Trompetter | Co-Founder | Leadership |
Jochem Hes | Co-Founder | Leadership |
Gijs Krimp | CEO | Leadership |
Bobbianne Vlek | Head Of Marketing | Leadership |
Jolien Rip | Head Of Finance & Operations (cfo/coo) | Leadership |
Anouk van Vliet | Commercial Strategy Manager | Team |
Jette van Exter | Brand & Communication | Team |
Karlijn Horning | Senior Media Strategy Manager | Team |
Claire Collin | NPD Manager | Team |
Sophia Kleesattel | Brand Manager DACH | Team |
Myrthe van der Leegte | D2c Ecommerce & CRM Manager | Team |
Yenthe Stuurman | Content & Communication Specialist | Team |
Carlijn Moerenhout | Grafisch Ontwerper | Team |
Naomi Becht | Brand Marketing Manager | Team |
Cato Plaisier | International Business Manager | Team |
Anne Bouwmeester | Brand Creative | Team |
Complete people profiles for NAÏF
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Timeline of NAÏF
3 dated milestones of NAÏF across 10 years, from founding to its latest funding, stage changes and deals.
- Founded NAÏF is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series B, of $24.6M.
Competitors of NAÏF
NAÏF has 3 listed competitors in our database. They include Kneipp, Gamila Secret and Endoca.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kneipp.com | 1891 | Utrecht, Netherlands | A natural bath and body care brand offering plant-based products for relaxation and well-being using hydrotherapy and aromatherapy. | |||
| gamilasecret.com | 2006 | Amsterdam, Netherlands | Brand of natural skin care products | |||
| endoca.com | 2013 | Hoofddorp, Netherlands | Operates a direct-to-consumer brand for natural skin care products. |
Detailed competitors of NAÏF
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Web traffic of NAÏF
The website of NAÏF (naifcare.com) receives about 34K visits a month.
- Monthly visits34K
▼ 31.8% vs previous month
Websites whose visitors overlap most with NAÏF. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
babypark.nl | babypark.nl | 100% | #60,090 | – | |
cozykidz.nl | cozykidz.nl | 97% | #6,878,874 | – | |
blabloom.com | blabloom.com | 94% | #362,880 | – | |
littleyears.de | littleyears.de | 76% | #858,460 | – | |
shishicherie.de | shishicherie.de | 64% | #1,306,970 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for NAÏF
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- 25 similar websites
- Audience overlap
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Related news about Naïf
Complete news archive for NAÏF
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Frequently Asked Questions about NAÏF
NAÏF was founded in 2013 and raised its 1st funding round 6 years after it was founded.
NAÏF is headquartered in The Hague, Netherlands. It is registered at The Hague, South Holland, Netherlands.
Gijs Krimp is the CEO of NAÏF, as recorded in our data.
NAÏF is a funded company, having raised a total of $26.82M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.23M, raised on Aug 2019.
NAÏF was founded in 2013 in The Hague, Netherlands, as a manufacturer in the personal care sector. Natural skin care items, including night creams, lotions, cleansers, shower gels, and scrubs, are produced alongside hair care products such as shampoos and conditioners. Operations focus on formulation and global distribution through an online store, with leadership provided by co-founders Sjoerd Trompetter and Jochem Hes, and CEO Gijs Krimp.
NAÏF's top competitors include Gamila Secret, Kneipp and Endoca.
NAÏF offers Baby Care Products, Personal Care Line, and Sun Protection.
NAÏF has 3 investors. Key investors include DOEN Foundation, Future Business Partnership, and VenturesOne.