Natrol

Los Angeles, United States Founded: 1980 • Age: 46 yrs Acquired By New Mountain Capital
Nutritional supplements are manufactured and marketed by Natrol.

About Natrol

Natrol is a company based in Los Angeles (United States) founded in 1980 was acquired by New Mountain Capital in October 2020.. The company has 351 employees as of December 31, 2021. Natrol offers products and services including Melatonin Gummies, 5-HTP, Relax+ Gummies, and Sleep+ Capsules. Natrol operates in a competitive market with competitors including Kapiva, ChromaDex, Labomar, Mojocare and LifeVantage, among others.

  • Headquarter Los Angeles, United States
  • Employees 351 as on 31 Dec, 2021
  • Stage Public
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Natrol Llc
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    351

    as on Dec 31, 2021

  • Acquired by
    New Mountain Capital

    & 2 more

    (Oct 25, 2020)

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Products & Services of Natrol

Natrol offers a comprehensive portfolio of products and services, including Melatonin Gummies, 5-HTP, Relax+ Gummies, and Sleep+ Capsules. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Gummies to help users fall asleep faster and stay asleep longer.

Supplement for promoting calm and relaxed mood states.

Gummies to soothe daily stress and tension effectively.

Capsules that calm the mind and support restful sleep.

Funding Insights of Natrol

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Natrol

Natrol has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Aurobindo Pharma, Plethico and New Mountain Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
New Mountain Capital manages investments in private equity, credit, and net lease strategies.
Founded Year Domain Location
Health supplements, beauty products, and slimming solutions through online content and reviews.
Founded Year Domain Location
Generic biocatalytic solutions are provided for pharmaceutical applications.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Natrol

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Natrol

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Natrol Comparisons

Employees
+
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Competitors of Natrol

Natrol operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kapiva, ChromaDex, Labomar, Mojocare and LifeVantage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ayurvedic healthcare and nutritional products are provided by Kapiva.
domain founded_year HQ Location
Nutritional ingredients for health and wellness are developed.
domain founded_year HQ Location
Dietary supplements, diet foods, health products, and medical devices
domain founded_year HQ Location
Personalized wellness solutions are delivered via a digital healthcare platform.
domain founded_year HQ Location
Nutritional products for various health ailments are provided.
domain founded_year HQ Location
Nutritional supplements are provided to enhance health and wellness.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Natrol

When was Natrol founded?

Natrol was founded in 1980.

Where is Natrol located?

Natrol is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

How many employees does Natrol have?

As of Dec 31, 2021, the latest employee count at Natrol is 351.

What does Natrol do?

Natrol was founded in 1980 in Los Angeles, United States, and operates in the health and wellness sector. Vitamins, minerals, and supplements are produced across categories such as brain health, immune support, joint health, and weight management. A portfolio of 60 products is maintained and distributed through online and offline retail partners. Focus areas include mens and womens health, sleep support, and digestive health.

Who are the top competitors of Natrol?

Natrol's top competitors include Kapiva, ChromaDex and Setu.

What products or services does Natrol offer?

Natrol offers Melatonin Gummies, 5-HTP, Relax+ Gummies, and Sleep+ Capsules.

Who are Natrol's investors?

Natrol has 3 investors. Key investors include Aurobindo Pharma, Plethico, and New Mountain Capital.

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