About Natue
Natue is a Healthcare company based in Sao Paulo (Brazil) founded in 2012, and was acquired by Mundo Verde in October 2018. Health products and supplements are retailed online by Natue. Natue has raised $8 million across 1 funding round from investors including Mundo Verde and Alstin Capital. Natue offers products and services including Alimentos e Bebidas, Suplementos, Bem-estar, and Higiene e Beleza. Its focus areas include HealthTech, Fitness & Wellness Tech, Commerce and Supplements. Its competitors include Protein Now, Sanavita and Apisvida.
Company details
Natue was founded in 2012 in Sao Paulo, Brazil, as an online retail platform focused on health and wellness products. A catalog of items including food and drinks, beauty and wellness goods, sports nutrition, supplements, and vitamins is maintained. Product details and purchasing support via nutritionists are offered through online and phone channels. A subscription service operates under Natuebox, while a health blog known as NatueLife is also hosted.
- Headquarters Sao Paulo, Brazil
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website natue.com.br
- Social LinkedIn X Facebook
- Acquired by Mundo Verde (Oct 2018)
- Total Equity Funding$8M (USD)
in 1 rounds
- Latest Funding Round$8M (USD), Seed
Jun 2013
- InvestorsMundo Verde
& 1 more
- Acquired byMundo Verde
(Oct 2018)
Products & Services of Natue
Natue offers a comprehensive portfolio of products and services, including Alimentos e Bebidas, Suplementos, Bem-estar, and Higiene e Beleza.
Healthy food and drink products for daily consumption
Nutritional supplements to support health and fitness
Items for overall wellness and lifestyle enhancement
Natural hygiene and beauty products for personal care
Funding Insights of Natue
Natue has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Seed round of $8 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 1
- Last Round Seed — $8M
- First Round $8M
(Jun 2013)
- Investors Count 1
All 1 funding rounds of Natue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $8M | Seed | – | ALSTIN Capital | – |
2 investors in total: 2 institutional.
Investors in Natue
Natue has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Mundo Verde and Alstin Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are provided by Alstin Capital. | alstincapital.de | Munich, Germany | ||
Supplements, cosmetics, and healthcare products are distributed by Mundo Verde. | 1987 | mundoverde.com.br | Sao Paulo, Brazil |
Investor details for Natue
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Natue
3 dated milestones of Natue across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Natue is founded.
- Funding First funding round of $8.0M.
- Exit Acquired by Mundo Verde.
Competitors of Natue
Natue has 3 listed competitors in our database. They include Protein Now, Sanavita and Apisvida.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| proteinnow.com.br | 2016 | Brazil | Operates a digital platform for purchasing high-quality fitness supplements. | |||
| sanavita.com.br | 1984 | Piracicaba, Brazil | Health supplements are provided online for skincare, digestion, and fitness. | |||
| apisvida.com.br | 1994 | Bebedouro, Brazil | Offers a platform for a variety of health and wellness products. |
Detailed competitors of Natue
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Natue
Websites that share an audience with Natue (natue.com.br).
Websites whose visitors overlap most with Natue. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nu3.com | 100% | View details | |||
farmaciatupa.com.br | farmaciatupa.com.br | 100% | – | ||
chaecia.com.br | chaecia.com.br | 100% | #1,854,294 | – | |
| toptherm.com.br | 99% | 14.9K | #1,269,087 | View details | |
saudeja.net | saudeja.net | 99% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Natue
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Natue
Natue was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Natue is headquartered in Sao Paulo, Brazil.
Natue is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Seed of $8M, raised on Jun 2013.
Natue was founded in 2012 in Sao Paulo, Brazil, as an online retail platform focused on health and wellness products. A catalog of items including food and drinks, beauty and wellness goods, sports nutrition, supplements, and vitamins is maintained. Product details and purchasing support via nutritionists are offered through online and phone channels. A subscription service operates under Natuebox, while a health blog known as NatueLife is also hosted.
Natue's top competitors include Sanavita, Protein Now and Apisvida.
Natue offers Alimentos e Bebidas, Suplementos, Bem-estar, and Higiene e Beleza.
Natue has 2 investors. Key investors include Mundo Verde, and Alstin Capital.
Yes. Natue was acquired by Mundo Verde in October 2018.