About Natue
Natue is a company based in Sao Paulo (Brazil) founded in 2012 was acquired by Mundo Verde in October 2018.. Natue has raised $8 million across 1 funding round from investors including Mundo Verde and Alstin Capital. Natue offers products and services including Alimentos e Bebidas, Suplementos, Bem-estar, and Higiene e Beleza. Natue operates in a competitive market with competitors including Protein Now, Sanavita, Apisvida, Easy Suplementos and Desincha, among others.
- Headquarter Sao Paulo, Brazil
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8 M (USD)
in 1 rounds
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Latest Funding Round
$8 M (USD), Seed
Jun 10, 2013
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Investors
Mundo Verde
& 1 more
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Employee Count
Employee Count
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Acquired by
Mundo Verde
(Oct 08, 2018)
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Products & Services of Natue
Natue offers a comprehensive portfolio of products and services, including Alimentos e Bebidas, Suplementos, Bem-estar, and Higiene e Beleza. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Healthy food and drink products for daily consumption
Nutritional supplements to support health and fitness
Items for overall wellness and lifestyle enhancement
Natural hygiene and beauty products for personal care
Funding Insights of Natue
Natue has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Seed round of $8 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $8.0M
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First Round
First Round
(10 Jun 2013)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2013 | Amount | Seed - Natue | Valuation | ALSTIN Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Natue
Natue has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Mundo Verde and Alstin Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments are provided by Alstin Capital.
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Founded Year | Domain | Location | |
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Supplements, cosmetics, and healthcare products are distributed by Mundo Verde.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Natue
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Natue
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Natue Comparisons
Competitors of Natue
Natue operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Protein Now, Sanavita, Apisvida, Easy Suplementos and Desincha, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Operates a digital platform for purchasing high-quality fitness supplements.
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| domain | founded_year | HQ Location |
Health supplements are provided online for skincare, digestion, and fitness.
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| domain | founded_year | HQ Location |
Offers a platform for a variety of health and wellness products.
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| domain | founded_year | HQ Location |
Online retailer of fitness supplements, proteins, and health products.
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| domain | founded_year | HQ Location |
Nutritional supplements are offered for purchase via an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Natue
When was Natue founded?
Natue was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Natue located?
Natue is headquartered in Sao Paulo, Brazil.
Is Natue a funded company?
Natue is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Seed of $8M, raised on Jun 10, 2013.
What does Natue do?
Natue was founded in 2012 in Sao Paulo, Brazil, as an online retail platform focused on health and wellness products. A catalog of items including food and drinks, beauty and wellness goods, sports nutrition, supplements, and vitamins is maintained. Product details and purchasing support via nutritionists are offered through online and phone channels. A subscription service operates under Natuebox, while a health blog known as NatueLife is also hosted.
Who are the top competitors of Natue?
Natue's top competitors include Sanavita, Desincha and Protein Now.
What products or services does Natue offer?
Natue offers Alimentos e Bebidas, Suplementos, Bem-estar, and Higiene e Beleza.
Who are Natue's investors?
Natue has 2 investors. Key investors include Mundo Verde, and Alstin Capital.