About NaturalMantra
NaturalMantra is a Retail company based in Mumbai (India) founded in 2011 by Ritu Mohan and Vivek Brij Mohan. An online store for eco-friendly organic products is operated. NaturalMantra has raised $25.32 thousand across 1 funding round from investors including Freemont Partners, Ronald D Souza and Vivek Brij Mohan. NaturalMantra was last valued at $50.61 thousand in August 2012. Its Indian entity Happy Earth Lifestyle Solutions Private Limited reported revenue of ₹1.6 Lakh. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include JoybyNature, TrulyDesi and Kedia Organic Agro Product; 2 of its 3 listed competitors have raised funding.
Company details
NaturalMantra was founded in 2011 in Mumbai, India, as an e-commerce platform focused on organic and sustainable goods. Over 2000 products are offered across segments including bath and beauty, home decor, organic food and nutritional supplements, eco-fashion, and personal care. Estimated funding of INR 1-1.5 million was raised from Freemont Partners in 2012.
- Headquarters Mumbai, India
- Founders Ritu Mohan, Vivek Brij Mohan
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website naturalmantra.com
- Social LinkedIn X Facebook
- Legal Name Happy Earth Lifestyle Solutions Private Limited
- Date of Incorporation 26 Sep, 2011
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹1.6 Lakh
FY 2021 · -79% YoY
- Net Profit₹1.6 Lakh
FY 2021 · 100% margin
- EBITDA₹1.6 Lakh
FY 2021 · 100% margin
- Total Equity Funding$25.32K (USD)
in 1 rounds
- Latest Funding Round$25.32K (USD), Seed
Aug 2012
- InvestorsFreemont Partners
& 3 more
Associated legal entities of NaturalMantra
NaturalMantra operates through Happy Earth Lifestyle Solutions Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Happy Earth Lifestyle Solutions Private Limited CIN U74120MH2011PTC222387 | Strike Off | 26 Sep 2011 | Mumbai, Maharashtra | ₹0.0 Cr | 2 | View details |
Funding Insights of NaturalMantra
NaturalMantra has successfully raised a total of $25.32K through 1 strategic funding round. The most recent funding activity was a Seed round of $25.32 thousand completed in August 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25,321
- Total Rounds 1
- Last Round Seed — $25,321
- First Round $25,321
(Aug 2012)
- Investors Count 4
All 1 funding rounds of NaturalMantra with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $25,321 | Seed | $50,608 | Ronald D Souza |
Last known valuation $50,608 (Aug 2012). 4 investors in total: 1 institutional and 3 angel.
Investors in NaturalMantra
NaturalMantra has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Freemont Partners, Ronald D Souza and Vivek Brij Mohan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ideation, launching, and scaling of global companies for the e-generation. | 2012 | freemontpartners.com | Fremont, United States | |
RD Ronald D Souza | unknown_a01ebb93e9a74d7db | |||
VB Vivek Brij Mohan | unknown_bee10b6da55548e5b | |||
RD Ronald D Souza | unknown_6080d59416a54e378 |
Investor details for NaturalMantra
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Happy Earth Lifestyle Solutions Private Limited (NaturalMantra)
Happy Earth Lifestyle Solutions Private Limited is the primary company behind NaturalMantra. The board of Happy Earth Lifestyle Solutions Private Limited currently have 2 directors; the longest-serving is Vivek Brij Mohan, appointed in 2013. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vivek Brij Mohan DIN 02007358 | Director | 15 Mar 2013 | 13 yrs 7 mo | Happy Earth Lifestyle Solutions Private Limited |
| Neema Koshy Ajith DIN 07356970 | Director | 14 Dec 2015 | 10 yrs 10 mo | Happy Earth Lifestyle Solutions Private Limited |
People of NaturalMantra
2 people are tracked at NaturalMantra (2 in leadership).
| Name | Role | Group |
|---|---|---|
Ritu Mohan | Founder | Leadership |
| Founder | Leadership |
Complete people profiles for NaturalMantra
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of NaturalMantra
Figures of Happy Earth Lifestyle Solutions Private Limited, the primary company behind NaturalMantra, for FY 2021. Revenue was ₹1.6 Lakh (-79% year on year). Net profit was ₹1.6 Lakh (100% margin). EBITDA was ₹1.6 Lakh (100% margin). Revenue has grown at a compounded annual rate of -65% over three years and -59% over five years.
- ₹1.6 LakhRevenue · FY 2021 · -79% YoY
- ₹1.6 LakhNet profit · 100% margin
- ₹1.6 LakhEBITDA · 100% margin
- ₹11.3 LakhPaid-up capital
- -65%Revenue CAGR, 3 years
- -59%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Happy Earth Lifestyle Solutions Private Limited are on its company page.
Detailed financial statements for NaturalMantra
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of NaturalMantra
2 dated milestones of NaturalMantra across 1 years, from founding to its latest funding, stage changes and deals.
- Founded NaturalMantra is founded.
- Funding First funding round of $25K.
Competitors of NaturalMantra
NaturalMantra has 3 listed competitors in our database, 2 of them funded. They include JoybyNature, TrulyDesi and Kedia Organic Agro Product.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joybynature.com | 2013 | Delhi, India | $1M | 22 | Organic and natural lifestyle products are retailed online. | |
| trulydesi.in | 2018 | Pune, India | $239,083 | Farm-fresh Gir cow milk and dairy products are provided. | ||
| kediaorganic.com | 1990 | Kalyan, India | Sells organic groceries, oils, dairy, and farm-fresh products online. |
Detailed competitors of NaturalMantra
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- Full competitor set
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Web traffic of NaturalMantra
Websites that share an audience with NaturalMantra (naturalmantra.com).
Websites whose visitors overlap most with NaturalMantra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| organicshop.in | 100% | View details | |||
organiclifestyle.com | organiclifestyle.com | 77% | #5,161,043 | – | |
weightlossreviews.in | weightlossreviews.in | 49% | – | ||
girmeswheatgrass.com | girmeswheatgrass.com | 47% | #13,092,016 | – | |
shoppingmantra.com | shoppingmantra.com | 43% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for NaturalMantra
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as NaturalMantra (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.51 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Quick-commerce platform delivering groceries, household essentials and other everyday products in India. | 2013 | Gurugram, Haryana, India | USD 757.12 M | 11,913 |
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Frequently Asked Questions about NaturalMantra
NaturalMantra was founded in 2011 and raised its 1st funding round 1 year after it was founded.
NaturalMantra is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
NaturalMantra is a funded company, having raised a total of $25.32K across 1 funding round to date. The company's 1st funding round was a Seed of $25.32K, raised on Aug 2012.
The primary company behind NaturalMantra, Happy Earth Lifestyle Solutions Private Limited, reported revenue of ₹1.6 Lakh for FY 2021, down 79% year on year.
NaturalMantra was founded in 2011 in Mumbai, India, as an e-commerce platform focused on organic and sustainable goods. Over 2000 products are offered across segments including bath and beauty, home decor, organic food and nutritional supplements, eco-fashion, and personal care. Estimated funding of INR 1-1.5 million was raised from Freemont Partners in 2012.
NaturalMantra's top competitors include JoybyNature, TrulyDesi and Kedia Organic Agro Product.
NaturalMantra has 4 investors. Key investors include Freemont Partners, Ronald D Souza, Vivek Brij Mohan, and Ronald D Souza.
The valuation of NaturalMantra is $50.61K as of Aug 2012.
NaturalMantra operates through Happy Earth Lifestyle Solutions Private Limited.
The legal entities of NaturalMantra currently have 2 directors, including Vivek Brij Mohan, Neema Koshy Ajith.