NaturalMotion

London, United Kingdom Founded: 2001 • Age: 25 yrs Acquired By Zynga
NaturalMotion is engaged in developing innovative mobile games.

About NaturalMotion

NaturalMotion is a Media & Entertainment company based in London (United Kingdom) founded in 2001, and was acquired by Zynga in January 2014. NaturalMotion is engaged in developing innovative mobile games. It operates on a Freemium model. NaturalMotion has raised $19 million across 2 funding rounds from investors including Zynga, Balderton Capital and Benchmark. NaturalMotion has completed 1 acquisition, including BossAlien. Its website naturalmotion.com draws about 25 thousand monthly visits. NaturalMotion offers products and services including CSR Racing, Star Wars: Hunters, and Access All Areas. Its focus areas include Technology, Gaming and Mobile Gaming. Its legal entity is NaturalMotion Games LTD.

Company details

NaturalMotion is involved in creating immersive mobile gaming experiences, focusing on innovative creativity and technology. The company operates within the interactive entertainment sector, delivering a diverse portfolio of games such as CSR Racing and Star Wars: Hunters. Solutions are provided to millions of players globally, spanning genres like racing, strategy, and multiplayer competition. As part of Zynga under Take-Two Interactive, NaturalMotion continues to expand its reach in over 175 countries. Educational initiatives like Access All Areas are also developed to promote diversity and inclusion in gaming.

  • Headquarters London, United Kingdom
  • Stage Acquired
  • Sectors
    Media & Entertainment
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website naturalmotion.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Zynga (Jan 2014)
  • Legal Name Naturalmotion Games Ltd
Key Metrics
  • Total Equity Funding
    $19M (USD)

    in 2 rounds

  • Latest Funding Round
    $11M (USD), Series B

    Jun 2012

  • Investors
    Zynga

    & 2 more

  • Investments & Acquisitions
  • Acquired by
    Zynga

    (Jan 2014)

Products & Services of NaturalMotion

NaturalMotion offers a comprehensive portfolio of products and services, including CSR Racing, Star Wars: Hunters, and Access All Areas.

CSR Racing
Mobile Game

A high-octane racing game for mobile devices.

Star Wars: Hunters
Mobile Game

A competitive multiplayer game in Star Wars universe.

Access All Areas
Educational Platform

A virtual studio tour for game development education.

Apps and channels of NaturalMotion

NaturalMotion publishes 1 mobile app with over 10M+ downloads.

CSR Classics
Google Play Racing Everyone Free 10M+ downloads
Developer: Zynga
View on Google Play

Funding Insights of NaturalMotion

NaturalMotion has successfully raised a total of $19M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $19M
  • Total Rounds 2
  • Last Round Series B β€” $11M
  • First Round $8M

    (Jun 2006)

  • Investors Count 2

All 2 funding rounds of NaturalMotion with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2012$11MSeries B––
Jun 2006$8MSeries A––
Valuation history

3 investors in total: 3 institutional.

Investors in NaturalMotion

NaturalMotion has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Zynga, Balderton Capital and Benchmark.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital investments are offered to promising startups.
benchmark.comSan Francisco, United States
Multistage venture capital investments are focused on technology sectors.
2000balderton.comLondon, United Kingdom
Casual games developer and publisher for mobile and web platforms
2007zynga.comSan Francisco, United States
Premium access

Investor details for NaturalMotion

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Investments & Acquisitions by NaturalMotion

NaturalMotion has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BossAlien.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Mobile videogames for iOS and other platforms are developed.
bossalien.comBrighton, United Kingdom2011Aug 2012β€’β€’β€’β€’
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Complete acquisition details for NaturalMotion

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of NaturalMotion

5 dated milestones of NaturalMotion across 13 years, from founding to its latest funding, stage changes and deals.

  1. Founded NaturalMotion is founded.
  2. Funding First funding round of $8.0M.
  3. Funding Latest funding round, Series B, of $11.0M.
  4. Acquisition Acquires BossAlien.
  5. Exit Acquired by Zynga.

Web traffic of NaturalMotion

The website of NaturalMotion (naturalmotion.com) receives about 25.4K visits a month.

  • Monthly visits
    25.4K

    ▼ 14.1% vs previous month

Similar websites

Websites whose visitors overlap most with NaturalMotion. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
ubi.com
ubi.com
100%
#58,451–
wamjelly.com
wamjelly.com
100%
–
bossalien.com
99%
3.9K#3,496,073View details
golemgame.com
golemgame.com
91%
–
csr.zendesk.com
csr.zendesk.com
89%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 15 similar websites and full traffic analytics for NaturalMotion

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 15 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Related news about Naturalmotion

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Complete news archive for NaturalMotion

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about NaturalMotion

NaturalMotion was founded in 2001 and raised its 1st funding round 5 years after it was founded.

NaturalMotion is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

NaturalMotion is a funded company, having raised a total of $19M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Jun 2006.

NaturalMotion is involved in creating immersive mobile gaming experiences, focusing on innovative creativity and technology. The company operates within the interactive entertainment sector, delivering a diverse portfolio of games such as CSR Racing and Star Wars: Hunters. Solutions are provided to millions of players globally, spanning genres like racing, strategy, and multiplayer competition. As part of Zynga under Take-Two Interactive, NaturalMotion continues to expand its reach in over 175 countries. Educational initiatives like Access All Areas are also developed to promote diversity and inclusion in gaming.

NaturalMotion offers CSR Racing, Star Wars: Hunters, and Access All Areas.

NaturalMotion has made 1 acquisition, including BossAlien.

NaturalMotion has 3 investors. Key investors include Zynga, Balderton Capital, and Benchmark.

NaturalMotion operates through Naturalmotion Games Ltd.

Yes. NaturalMotion was acquired by Zynga in January 2014.

Yes. NaturalMotion publishes CSR Classics, with over 10 million downloads.

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