About naughtone
naughtone is a Consumer company based in Knaresborough (United Kingdom) founded in 2005 by Kieron Bakewell, and was acquired by Herman Miller in June 2016. Manufacturer of sofa chair. The company has 74 employees. naughtone offers products and services including Pullman Collection, Truffle Pouf, Always Lounge, and Ruby Chair. Its focus areas include Consumer Goods, Home Furnishing Products, Home Furniture and Living Room. Its legal entity is NAUGHTONE (HOLDINGS) LIMITED. Its competitors include Sofology, Sofa Workshop and Jali; 2 of its 3 listed competitors have raised funding.
Company details
Naughtone was established in 2005 in Knaresborough, United Kingdom, as a furniture manufacturer. Sofas and chairs are produced by the company within the design and manufacturing sector. Operations are managed from the UK base, with focus on crafting seating solutions for commercial and residential use. The firm was co-founded by Kieron Bakewell, and activities remain centered on product development and supply in the European market.
- Headquarters Knaresborough, United Kingdom
- Employees 74
- Founders Kieron Bakewell
- Stage Acquired
- SectorsConsumer
- Website naughtone.com
- Social LinkedIn X Instagram
- Acquired by Herman Miller (Jun 2016)
- Legal Name Naughtone (Holdings) Limited
- Date of Incorporation 10 May, 2012
- Jurisdiction HARROGATE, NORTH YORKSHIRE, ENGLAND
- Annual Revenue$32.96 M (USD)-19as on May 31, 2021
- Net Profit$4.68 M (USD)8as on May 31, 2023
- Investors
- Employee Count74
- Acquired byHerman Miller
(Jun 2016)
Products & Services of naughtone
naughtone offers a comprehensive portfolio of products and services, including Pullman Collection, Truffle Pouf, Always Lounge, and Ruby Chair.
Timeless lounge furniture designed for commercial spaces.
Adaptable seating with innovative and playful design.
Simple and versatile chair for office environments.
Barstool option for contract and collaborative settings.
Funding Insights of naughtone
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of naughtone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | Series A | – | – |
1 investors in total: 1 institutional.
Investors in naughtone
naughtone has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Herman Miller.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Designer and manufacturer of home & office furniture | 1905 | hermanmiller.com | Zeeland, United States |
Investor details for naughtone
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People of naughtone
19 people are tracked at naughtone (9 in leadership, 10 in team); the tracked headcount is 74.
| Name | Role | Group |
|---|---|---|
Kieron Bakewell | Co-Founder | Leadership |
Andy Aldred | Interim Finance Director | Leadership |
Paul Salem | Director Of Design & Engineering | Leadership |
Matt Welsh | Founder | Leadership |
Chris Hagan | Director Of Global Sales | Leadership |
Dan Jeffrey | Marketing & Communications Director | Leadership |
Nadean McNaught | Managing Director | Leadership |
Stephen Floyd | Creative Director | Leadership |
Robert Hamilton | Director Of Global Operations | Leadership |
Nick Gilson | System Manager | Team |
Marck Lyngø | European Sales Manager | Team |
Joe Maughan | Global Enterprise Account Manager | Team |
Josh Davies | Design Engineer | Team |
Charlotte Renshaw | Financial Controller | Team |
James Munsch | Area Sales Manager | Team |
Rosy Thomas | Channel Development Manager & LAC Sales | Team |
Louise Pickering | Sales Manager | Team |
Cynthia Wong | Product Marketing Executive | Team |
Kirsty Peakman | Inventory And Production Planner | Team |
Complete people profiles for naughtone
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- Full employee list
- Team structure
- Board tenure
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Timeline of naughtone
3 dated milestones of naughtone across 11 years, from founding to its latest funding, stage changes and deals.
- Founded naughtone is founded.
- Funding First funding round.
- Exit Acquired by Herman Miller.
Competitors of naughtone
naughtone has 3 listed competitors in our database, 2 of them funded. They include Sofology, Sofa Workshop and Jali.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sofology.co.uk | 1974 | Golborne, United Kingdom | $14.64M | 938 | Multichanne sofa retailer | |
| sofaworkshop.com | 1985 | Farnborough, United Kingdom | $3.49M | 152 | Handmade sofas are manufactured and retailed by Sofa Workshop. | |
| jali.co.uk | 1990 | Canterbury, United Kingdom | 23 | Bespoke furniture is customized and manufactured online for customers. |
Detailed competitors of naughtone
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Web traffic of naughtone
The website of naughtone (naughtone.com) receives about 9.2K visits a month.
- Monthly visits9.2K
▼ 43.5% vs previous month
Websites whose visitors overlap most with naughtone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rosehill.co.uk | rosehill.co.uk | 100% | #2,653,362 | – | |
| orangebox.com | 98% | 10.3K | #2,045,998 | View details | |
recycledbusinessfurniture.co.uk | recycledbusinessfurniture.co.uk | 97% | #3,353,163 | – | |
| mooredesign.fr | 92% | 2.7K | #6,377,880 | View details | |
| connection.uk.com | 83% | 5K | #4,283,700 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for naughtone
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Naughtone
Complete news archive for naughtone
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Frequently Asked Questions about naughtone
naughtone was founded in 2005 and raised its 1st funding round 11 years after it was founded.
naughtone is headquartered in Knaresborough, United Kingdom. It is registered at Knaresborough, North Yorkshire, United Kingdom.
naughtone has 74 employees.
Annual revenue of naughtone is $32.96M as on May 31, 2021.
Naughtone was established in 2005 in Knaresborough, United Kingdom, as a furniture manufacturer. Sofas and chairs are produced by the company within the design and manufacturing sector. Operations are managed from the UK base, with focus on crafting seating solutions for commercial and residential use. The firm was co-founded by Kieron Bakewell, and activities remain centered on product development and supply in the European market.
naughtone's top competitors include Sofology, Sofa Workshop and Jali.
naughtone offers Pullman Collection, Truffle Pouf, Always Lounge, and Ruby Chair.
naughtone has 1 investor. Key investors include Herman Miller.
naughtone operates through Naughtone (Holdings) Limited.
Yes. naughtone was acquired by Herman Miller in June 2016.