About ncscolour
ncscolour is a Consumer company based in Stockholm (Sweden) founded in 1979 by A Hard, Lars Sivik, and G Tonnquist, and was acquired by Helix Kapital in January 2026. Colour codes and design solutions are provided digitally and physically. Its chief executive, as recorded, is Elin Askfelt. Its website ncscolour.com draws about 159 thousand monthly visits. ncscolour offers products and services including Color Readers, Colour Samples, and Colour Academy. Its focus areas include Consumer Goods, Home Care Products and Multi-Category. Its legal entity is NCS Colour AB. Its competitors include Electrolux, OrganoTex and Five Oceans.
Company details
NCS Colour is a company that offers premium digital and physical color design solutions. With a focus on color communication, NCS provides color codes and education to transform color projects. The company has been pioneering a universal standard for color communication for over 40 years.
- Headquarters Stockholm, Sweden
- Founders A Hard, Lars Sivik, G Tonnquist
- Stage Acquired
- SectorsConsumer
- Website category Business and Consumer Services · Textiles
- Email••••••••
- Phone•••• ••••
- Website ncscolour.com/en-int
- Social LinkedIn Facebook Instagram
- Acquired by Helix Kapital (Jan 2026)
- Legal Name Ncs Colour Ab
- InvestorsSobro
& 1 more
- Acquired byHelix Kapital
(Jan 2026)
Products & Services of ncscolour
ncscolour offers a comprehensive portfolio of products and services, including Color Readers, Colour Samples, and Colour Academy.
Devices for accurate color reading and matching in design.
Physical samples for color reference and selection.
Courses on color systems and communication techniques.
Funding Insights of ncscolour
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of ncscolour with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2010 | Unspecified | – | – |
2 investors in total: 2 institutional.
Investors in ncscolour
ncscolour has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Sobro and Helix Kapital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Helix Kapital is engaged in growth-oriented investments in Nordic companies. | helixkapital.se | Stockholm, Sweden | ||
Entrepreneurs are supported by Sobro for business growth and vision. | sobro.se |
Investor details for ncscolour
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People of ncscolour
27 people are tracked at ncscolour (12 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
A Hard | Co-Founder | Leadership |
Lars Sivik | Co-Founder | Leadership |
G Tonnquist | Co-Founder | Leadership |
Elin Askfelt | CEO | Leadership |
Anna Lundström Gars | VP Portfolio, Marketing and Operations | Leadership |
Marcus Mansjö | VP Product | Leadership |
Fredrik Lindström | Chief Financial Officer | Leadership |
Therese Carlström Stein | Marketing Director | Leadership |
Karin Bünger | Director Of Operations | Leadership |
Linn Montgomery | Head Of Area Sales | Leadership |
Karl Johan Bertilsson | Creative Director | Leadership |
Richard Birgersson | VP Of Sales | Leadership |
Åse Hogmalm | Business Development Manager - Key Accounts | Team |
Britta Wessén Modig | Technical Project Manager | Team |
Emil Bergwik | Product Manager | Team |
Tommy Finnman | Operations Coordinator | Team |
Kennet Vrågård | Business Development Manager - Resellers | Team |
Dragosh Craciun | Software Developer | Team |
Måns Matthias | Digital Product Designer | Team |
Jennifer Prinz | Area Sales Manager | Team |
7 more people are available in the full profile.
Complete people profiles for ncscolour
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Timeline of ncscolour
3 dated milestones of ncscolour across 47 years, from founding to its latest funding, stage changes and deals.
- Founded ncscolour is founded.
- Funding First funding round.
- Exit Acquired by Helix Kapital.
Competitors of ncscolour
ncscolour has 3 listed competitors in our database. They include Electrolux, OrganoTex and Five Oceans.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| electroluxgroup.com | 1919 | Stockholm, Sweden | 56,000 | Appliance company | ||
| organotex.com | 2011 | Taby, Sweden | Provides biobased, biodegradable waterproofing for textiles, shoes, and eco detergents. | |||
| fiveoceans-home.com | 2020 | Borlange, Sweden | Eco-friendly cleaning and washing products for home, garments, and dish care. |
Detailed competitors of ncscolour
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- Full competitor set
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Web traffic of ncscolour
The website of ncscolour (ncscolour.com) receives about 159.1K visits a month and ranks #280,681 among all websites worldwide, #8,029 in Textiles.
- Monthly visits159.1K
▲ 18.6% vs previous month
- Unique visitors58.6K
per month
- Global rank#280,681
among all websites
- Category rank#8,029
Business and Consumer Services · Textiles
- Bounce rate45%
- Pages per visit2.5
- Average visit1 min 01 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with ncscolour. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
avacecolours.com | avacecolours.com | 100% | #1,008,532 | – | |
| verivide.com | 100% | 20.9K | #1,329,282 | View details | |
e-paint.co.uk | e-paint.co.uk | 80% | #216,254 | – | |
grafipress.de | grafipress.de | 80% | #3,081,268 | – | |
pantone.com | pantone.com | 70% | #29,811 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for ncscolour
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- 12 similar websites
- Audience overlap
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Related news about Ncscolour
Complete news archive for ncscolour
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Frequently Asked Questions about ncscolour
ncscolour was founded in 1979 and raised its 1st funding round 31 years after it was founded.
ncscolour is headquartered in Stockholm, Sweden.
Elin Askfelt is the CEO of ncscolour, as recorded in our data.
NCS Colour is a company that offers premium digital and physical color design solutions. With a focus on color communication, NCS provides color codes and education to transform color projects. The company has been pioneering a universal standard for color communication for over 40 years.
ncscolour's top competitors include Electrolux, OrganoTex and Five Oceans.
ncscolour offers Color Readers, Colour Samples, and Colour Academy.
ncscolour has 2 investors. Key investors include Sobro, and Helix Kapital.
ncscolour operates through Ncs Colour Ab.
Yes. ncscolour was acquired by Helix Kapital in January 2026.
The website of ncscolour receives about 159 thousand visits a month and ranks #280,681 among all websites worldwide.