About Neato
Neato is a Business Services company founded in 1998. Exclusive Amazon inventory is bought and agency services are provided. It operates on a Professional Services and Reseller / Distribution model. Neato has raised $25 million across 2 funding rounds from investors including United States Geological Survey and Advantage Capital. Neato offers products and services including 2P+ Amazon Retailer Service and Amazon Agency Services. Its focus areas include Technology, E-commerce and Amazon Services.
Company details
Neato is focused on providing comprehensive Amazon solutions for middle market to enterprise brands. Services are delivered through the 2P model, where inventory is purchased and risks are managed as an exclusive Amazon retailer. Additional high-impact agency services such as strategy, creative, advertising, logistics, and brand protection are integrated. Operations span across 10 global marketplaces with support from 18 specialized in-house teams. The company is positioned to serve clients in the e-commerce sector with a unified approach, eliminating the need for multiple partners or retainers.
- Total Equity Funding$25M (USD)
in 2 rounds
- Latest Funding Round$25M (USD), Private Equity Round
Apr 2026
- InvestorsUnited States Geological Survey
& 1 more
Products & Services of Neato
Neato offers a comprehensive portfolio of products and services, including 2P+ Amazon Retailer Service and Amazon Agency Services.
Amazon retailer services are provided for enterprise brands.
Comprehensive Amazon strategies are offered to boost sales.
Funding Insights of Neato
Neato has successfully raised a total of $25M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $25 million completed in April 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25M
- Total Rounds 2
- Last Round Private Equity Round — $25M
- First Round $30,000
(Aug 2021)
- Investors Count 2
All 2 funding rounds of Neato with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $25M | Private Equity Round | – | Advantage Capital | – |
| Aug 2021 | $30,000 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Neato
Neato has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include United States Geological Survey and Advantage Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| advantagecap.com | ||||
Government entities provides science and information about natural hazards, water, energy, minerals, and other natural resources | 1879 | usgs.gov | Reston, United States |
Investor details for Neato
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Neato
3 dated milestones of Neato across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Neato is founded.
- Funding First funding round of $30K.
- Funding Latest funding round, Private Equity Round, of $25.0M.
Web traffic of Neato
The website of Neato (neato.com) receives about 2.6K visits a month.
- Monthly visits2.6K
▼ 18.8% vs previous month
Websites whose visitors overlap most with Neato. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| neatorobotics.com | 100% | 55.1K | #520,896 | View details | |
| onlinelabels.com | 74% | 679.5K | #58,258 | View details |
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Frequently Asked Questions about Neato
Neato was founded in 1998 and raised its 1st funding round 23 years after it was founded.
Neato is a funded company, having raised a total of $25M across 2 funding rounds to date. The company's 1st funding round was a Grant of $30K, raised on Aug 2021.
Neato is focused on providing comprehensive Amazon solutions for middle market to enterprise brands. Services are delivered through the 2P model, where inventory is purchased and risks are managed as an exclusive Amazon retailer. Additional high-impact agency services such as strategy, creative, advertising, logistics, and brand protection are integrated. Operations span across 10 global marketplaces with support from 18 specialized in-house teams. The company is positioned to serve clients in the e-commerce sector with a unified approach, eliminating the need for multiple partners or retainers.
Neato offers 2P+ Amazon Retailer Service and Amazon Agency Services.
Neato has 2 investors. Key investors include United States Geological Survey, and Advantage Capital.