About Neon
Neon is a company based in Sao Paulo (Brazil) founded in 2016 by Pedro Conrade. It operates as a FinTech and Freemium. Neon has raised $1.03 billion across 8 funding rounds from investors including PayPal, International Finance Corporation and General Atlantic. Neon has completed 2 acquisitions, including MEI Easy and Magliano Invest. Neon offers products and services including Digital Account, Credit Card, CDB Neon, Personal Loan, and Pix Neon. Neon operates in a competitive market with competitors including CondoConta, Superdigital, will bank, Yours Bank and Zro Bank, among others.
- Headquarter Sao Paulo, Brazil
- Founders Pedro Conrade
- Stage Unicorn
- SectorsFinancial Services
- Website category Finance
- Email••••••••
- Website neon.com.br
- Social LinkedIn X Facebook
- Legal Name Neon Pagamentos
Products & Services of Neon
Neon offers a comprehensive portfolio of products and services, including Digital Account, Credit Card, CDB Neon, Personal Loan, and Pix Neon.
A complete digital account with multiple financial tools.
Credit card offered without annual fees or complications.
Investment product with higher returns than savings accounts.
Personal loans provided with easy application and access.
Instant payment service integrated into the Neon account.
Funding Insights of Neon
Neon has successfully raised a total of $1.03B across 8 strategic funding rounds. The most recent funding activity was a Series E round of $129 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.03B
- Total Rounds 8
- Last Round Series E — $129M
- First Round $22M
(May 2018)
- Investors Count 14
All 8 funding rounds of Neon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $129M | Series E | – | – | |
| Aug 2024 | $38M | Series E | – | – | – |
| Dec 2023 | $64M | Series E | – | – | – |
| Jul 2022 | $80M | Series D | – | – | – |
| Feb 2022 | $300M | Series D | $1.6B | BBVA | |
| Sep 2020 | $300M | Series C | – | General Atlantic, Vulcan Capital | – |
| Nov 2019 | $95.29M | Series B | – | Banco Votorantim, General Atlantic | |
| May 2018 | $22M | Series A | – | Propel Venture Partners, Quona |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $1.6B | •••••••• |
Last known valuation $1.6B (Feb 2022). 14 investors in total: 14 institutional.
Investors in Neon
Neon has secured backing from 14 investors, including institutional and venture fund investors. Prominent investors backing the company include PayPal, International Finance Corporation and General Atlantic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to firms across diverse sectors. | – | propel.vc | San Francisco, United States | |
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Private equity investments are backed by a single-family office firm. | – | capital.vulcan.com | Seattle, United States | |
Endeavor is focused on supporting high-impact entrepreneurs globally. | – | endeavor.org | New York, United States | |
Sectors like ad tech, food tech, logistics, services are targeted. | – | monashees.com | Sao Paulo, Brazil | |
Investments are made in digital society, education, and employability sectors. | – | omidyarnetwork.in | Mumbai, India | |
Fintech investments focused on financial inclusion and global economic growth. | 2015 | quona.com | - | |
Seed-stage tech investments in Brazil are managed by Yellow Ventures. | – | yellowventures.com | Sao Paulo, Brazil | |
Private equity firm focused on growth equities | – | deginvest.de | Cologne, Germany | |
Banking and financial service provider | 1857 | bbva.com | Bilbao, Spain |
Investor details for Neon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Neon
149 people are tracked at Neon (31 in leadership, 118 in team).
| Name | Role | Group |
|---|---|---|
Pedro Conrade | Co-Founder & CEO | Leadership |
Amanda Pimentel Coimbra | HR Business Partner | Leadership |
Camila Das Neves Balan | Senior HR Business Partner | Leadership |
Bruno Micaela | Head Of Software Engineering | Leadership |
Fábio Henrique Gallego | Head Of Engineering And IT Corporate | Leadership |
Bruna Wang | Chief Of Staff | Leadership |
Italo Santos | Director Of Engineering | Leadership |
Edson de Oliveira Junior | Software Enginnering Manager | Partner | Leadership |
Roberta V. | Chief People Officer | Leadership |
Renata Stańczak | HR Director | Leadership |
Camila Erika A. | HRBP Head | Leadership |
Bruna Coelho | Career, Learning & Development Partner | Leadership |
Camila Costa | Head Of Culture And Talent Design | Leadership |
Alexandre de Mari | Partner And Consulting Information Technology Architect | Leadership |
Ricardo Scardoa | CFO | Leadership |
André Madeira | CTO | Leadership |
Guilherme Ayres | Partner & Head People Analytics & Systems | Leadership |
Suneil Vallabh | VP Of Credit | Leadership |
Rafael Baraccat | Business Partner Tech - HRBP Sênior | Leadership |
Wilton Pinheiro Lima Neto | Chief Technology Officer | Leadership |
129 more people are available in the full profile.
Complete people profiles for Neon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Neon
Neon has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include MEI Easy and Magliano Invest.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Securities brokerage services are offered by the firm in Brazil. | magliano.com.br | Sao Paulo, Brazil | 1927 | Jul 2020 | •••• | |
Online accounting services for businesses | meifacil.com | Sao Paulo, Brazil | 2017 | Sep 2019 | •••• |
Complete acquisition details for Neon
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Neon
6 dated milestones of Neon across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Neon is founded.
- Funding First funding round of $22.0M.
- Acquisition Acquires MEI Easy.
- Acquisition Acquires Magliano Invest.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series E, of $129.0M.
Competitors of Neon
Neon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CondoConta, Superdigital, will bank, Yours Bank and Zro Bank, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| condoconta.com.br | 2018 | Sao Jose, Brazil | $26.18M | – | Developer of a digital bank for individuals | |
| superdigital.com.br | 2017 | Sao Paulo, Brazil | – | – | Internet first retail bank | |
| willbank.com.br | 2020 | Sao Paulo, Brazil | – | – | Digital retail banking services are offered via an internet-first platform. | |
| yoursbank.com.br | 2020 | Santa Rosa, Brazil | $976,935 | – | Developer of a digital bank for individuals | |
| zrobank.com.br | 2019 | Recife, Brazil | – | – | Retail banking services are offered via an internet-first platform. | |
| contavoltz.com.br | 2020 | – | – | – | Fintech providing debt negotiation, bill parceling, and credit for energy services. | |
| girabank.com.br | 2021 | Sao Paulo, Brazil | – | – | Operates an internet-first bank with digital services for individuals. | |
| bancryp.com | 2017 | Florianopolis, Brazil | – | – | Offers app-based solutions for cryptocurrency banking. |
Detailed competitors of Neon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Neon
The website of Neon (neon.com.br) receives about 1.4M visits a month and ranks #57,427 among all websites worldwide, #3,627 in Finance.
- Monthly visits1.4M
▲ 7.1% vs previous month
- Unique visitors671.7K
per month
- Global rank#57,427
among all websites
- Category rank#3,627
Finance · Finance
- Bounce rate75%
- Pages per visit1.5
- Average visit45 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Neon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bv.com.br | 100% | 5.6M | #9,156 | View details | |
| meutudo.com.br | 98% | 3.3M | #35,506 | View details | |
| agibank.com.br | 97% | 2.5M | #47,440 | View details | |
vivomoney.com.br | vivomoney.com.br | 96% | – | #100,099 | – |
| inter.co | 96% | 3.7M | #13,960 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Neon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Neon
Complete news archive for Neon
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Neon
10 companies that operate in the same segment as Neon (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.16 B | USD 1.96 B | 1,440 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
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Frequently Asked Questions about Neon
Neon was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Neon is headquartered in Sao Paulo, Brazil.
Pedro Conrade is the current CEO of Neon. They have also founded this company.
Neon is a funded company, having raised a total of $1.03B across 8 funding rounds to date. The company's 1st funding round was a Series A of $22M, raised on May 2018.
Neon is operated as a digital payment institution authorized by the Central Bank of Brazil. It is focused on providing a complete digital account with services such as credit cards without annual fees, personal and payroll loans, investment options like CDB with high returns, and instant payment solutions via Pix. The company serves both individual customers and micro-entrepreneurs through its app, integrating tools for financial management and business solutions. Innovation in financial technology is emphasized to simplify access to credit and savings.
Neon's top competitors include CondoConta, Superdigital and will bank.
Neon offers Digital Account, Credit Card, CDB Neon, Personal Loan, and Pix Neon.
Neon has made 2 acquisitions, including MEI Easy, and Magliano Invest.
Neon has 14 investors. Key investors include PayPal, International Finance Corporation, General Atlantic, BBVA, and Quona.
The valuation of Neon is $1.6B as of Feb 2022.
Neon operates through Neon Pagamentos.
The website of Neon receives about 1.4 million visits a month and ranks #57,427 among all websites worldwide.